Oodle Widens Its Social Reach On Facebook Marketplace When Oodle started out six years ago as a classifieds search engine, it’s focus was all around search and bringing together the best classified ads from all over the web. Today, it still does that, but increasingly it is moving more and more towards social classifieds. “We are 100 percent committed to social,” CEO Craig Donato tells me. Hunch How To Market Your App: Five Tips From Marco Arment Marco Arment is an industrious guy. When not hard at work on his massively popular Instapaper service, he’s busy posting insight to his personal blog and refining its custom-built Second Crack engine. And when he’s not doing that, Arment’s hosting the “Build and Analyze” podcast with friend and 5by5 founder Dan Benjamin. In the latest episode (number 54, “Snob Blend”), Arment and Benjamin share a handful of tips on how up-and-coming developers might gain traction and visibility (and sales!) Suggested by developers in the show’s listening audience, the following points made it to air: Free Versions and Holiday Themes While traditional ads and marketing are an option, Steven Baughman of ScrapPad says, The only thing that got us any traction was releasing free versions of our apps that encouraged people to buy the paid app. Don’t Make Games Benjamin Mayo, creator of Bingo Machine, believes that “hobbyist, low budget” game development is a disastrous business proposition. Why? Arment reminds us:
PriceGrabber.com - Smart Shopping Anytime, Anywhere Shop OpenSky Google Ventures Backed-Copious Launches A Social Marketplace For The Facebook Era Social commerce has taken on many forms; from purchasing items on Facebook to product recommendations from your social graph to daily deal sites. There are plenty of startups that offer the functionality listed above, but there’s one area of social commerce which no startup has yet to conquer and successfully take on Amazon and eBay—the marketplace. Today, Copious is launching an eBay-like marketplace that leverages your social graph on Facebook. Copious, which has raised $2 million in funding from Foundation Capital, Google Ventures, BlackBerry Partners Fund, and a number of Facebook angels; is trying to disrupt the marketplace industry in a number ways. Another component of the marketplace is that sellers can integrate a variety of content and social components to show communicate their expertise, whether that is a Twitter account with thousands of followers or an eBay account with positive reviews. Of course, launching a full marketplace has its challenges, as eBay and Amazon knows.
Skimling pays teachers to review students’ papers | Stratepedia Blog Are you a student who wants to make sure your next essay gets the best grade possible? Or a teacher with some extra time looking to make a few extra bucks? Skimling is a brand new, online service giving students the opportunity to have a real teacher “grade” their papers before turning them in for real. Teachers are “expected to give tips to improve a student’s essay based on grammar, structure, and persuasiveness.” The downside for students? Interesting idea, though the website’s FAQ leaves me with a few additional questions: Can we see a sample graded paper or two to know what we’re getting for our $12? If you try out Skimling, either as a student or teacher, let us know about your experience. Related posts: Aaron Sumner Aaron Sumner is the Director of Technology for Research and Development at the University of Kansas Center for Research on Learning.
Customer Loyalty And Rewards Platform For Local Businesses Belly Raises $10M From Andreessen Horowitz Chicago-based Belly, a startup that is a fast-growing contender in the local business customer loyalty and rewards space, has raised $10 million in Series B funding from Andreessen Horowitz. The company also announced that Andreessen Horowitz partner Jeff Jordan, former chairman and CEO of OpenTable and former president of PayPal, will join the Board. This latest round of funding adds to a seven-figure round raised by the startup from Lightbank, the venture firm founded by Groupon co-founders Eric Lefkofsky and Brad Keywell. Belly wants to reinvent customer loyalty rewards through gamification, digital check-ins and a iPad setup for businesses. But the startup has a slightly different take on how to achieve this. Merchants pay a monthly subscription for unlimited Belly cards to hand out to customers, in-store marketing materials and secure access to customer data that reveals sales, points and redemption data, as well as insights into foot traffic and card usage patterns.
Meltwater Debuts Social Media Monitoring Platform Buzz Engage Social media monitoring company The Meltwater Group is debuting new product, called Buzz Engage today, which promises to be one of the more comprehensive social marketing tools for businesses. Leveraging the software of social CRM platform JitterJam and social media monitoring client BuzzGain (Meltwater acquired both companies in the past year), Buzz Engage goes beyond just social media monitoring, tracking and analytics for businesses. The product also provides brands with deep intelligence on anyone communicating on a given brand or topic over Twitter or Facebook by aggregating all of that person’s social history and scoring them for sentiment, brand affinity clout etc.
¿Cómo cobrar PayPal en México? ¿Cómo cobro mi dinero de PayPal? Ésta es una de las más frecuentes preguntas que se da entre casi todos los bloggers y webmasters latinoamericanos que por algún motivo, no se encuentran en la posibilidad de verificar su cuenta de PayPal con alguna tarjeta de crédito. Por ahí ya se ha comentado del servicio de Xoom, el cual se dice que es muy lento y muchas veces falla. Afortunadamente para nosotros los mexicanos, podemos retirar nuestro dinero de PayPal sin ningún problema, sin intermediarios y sin tener verificada la cuenta. ¿Cómo es posible? El único requisito indispensable para realizar el retiro a una cuanta bancaria, es que tanto la cuenta de PayPal como la cuenta bancaria, deben estar a nombre del mismo titular. Interesante también es saber que por retiros menores a $1500 pesos mexicanos (150 USD), PayPal cobra una pequeña comisión de $20 pesos ($2 USD), y si el monto es mayor a esta cifra, el retiro es completamente gratuito. 1. 2. 3. 4. 5. 6.
Dealupa: The best daily deals in one place! Is Measuring Your Facebook Edgerank Useful? Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions, there have been questions about Edgerank and colleague Devon Smith has been experimenting. What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Edgerank Is To Facebook As Pagerank is to Google Edgerank is algorithm that determines if content on Facebook shows up on your fans or friends newsfeeds. Affinity = the relationship between you and each individual fan. Weight = typically, photos receive the highest weight, followed by videos, links, status updates and apps. Measuring Your Edgerank Score Edgerank Checker makes it easy to check your score and provides a scale – it also gives you information about the best day of week for acquiring new fans and generating engagement. Beware of AVES: Assessment by Voodoo Economics
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Edocr Integrates With Zendesk To Allow Embedded Documents It’s been a few years since edocr appeared on the scene to allow people to share, edit and organise documents, not unlike Slideshare. To be honest I thought they’d disappeared but it turns out they are out of the startup ‘trough of despondency’ and getting somewhere. Founder CEO Manoj Ranaweera tells me they now have over 26,000 users and are growing at 33% monthly. They’ve also now integrated with customer service giant Zendesk. Using edocr with Zendesk means you can now embed documents into your Zendesk forums or in tickets with a drag and drop interface without having to update links to a document or having outdated information presented customers. Todd Revolt, Director, Business Development of Zendesk says, the integration with edocr.com makes adding customer service documents to forums much easier.