Q&A: Adam Broitman on augmented reality marketing | Blog Caution: eye-poppingly cool links ahead. If you haven't yet heard of augmented reality, or its applications in marketing, it's time to start working on some serious mind-expansion. AR may be brand new cutting edge technology, but it's already started creeping into marketing campaigns from organizations ranging from GE to Esquire magazine...even the US Postal Service. Adam Broitman, partner and ringleader of the New York based agency Circ.us, has been preaching the AR gospel -- and working on some groundbreaking campaigns. Q: So let's start at the top. Adam Broitman: The way augmented reality is being used today is not a proper definition of what it's going to be. Other example of that are war movies when you see additional information that helps them navigate the world, for example. Q: So let's talk actual marketing applications. The stage that we're in right now is what my business partner refers to as through-the-looking-glass. There were a number of examples after that.
History Channel Turns Foursquare Into A Real World Pop-Up Video For all the talk about Foursquare, one of the coolest features that gets very little buzz is the Tips area. Here, you’ll find suggestions about venues from other users of the service. And if you’re friends with a user who has left a tip, you’ll get a notification with the tip on your iPhone when you check-in somewhere close by. The History Channel has decided to make use of this feature in an interesting way. The cable television channel has started populating tips at various venues around the United States to coincide with its new show, America The Story Of Us (starting April 25). Foursquare has no shortage of mainstream media partners, and History Channel is one of the newest. As has been widely reported, Foursquare is currently in the process of deciding whether to raise a new mega round of funding or sell to Yahoo.
Augmented reality: 10 real world examples from the superbrands Exciting things are happening in the whizz-bang new world of augmented reality, which will surely hit the mainstream before too long. Many of the world's top brands have experimented with AR recently, and while some of the first wave of apps are more gimmicky than useful, others certainly shine a light on what we can expect from this space in the months and years to come. So, for your viewing pleasure, here are 10 augmented reality videos. I cheated on the headline as all of these are brand-led apart from the last one, which is a fantastic billboard ad that uses AR, and which once again proves that the Dutch know a thing or two about AR and mobile. Top AR Blogs Home » IPHONE APP If you are interested in augmented reality and want to keep up with the latest news and gossip, Augmented Planet recommends the following bloggers Top augmented reality blogs. Did you like this? Related posts you may like: Augmented Planet comes to the iPhone