What is Telemarketing and How to Start Calling?
What is Telemarketing? Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. There are 2 types of telemarketing: Outbound is proactively contacting both the prospective and existing customers Inbound is the reception of incoming calls/orders. Telemarketing is categorized according to target audience: B2B or Business to Business which means that one business makes a commercial transaction with another. B2C or Business to Consumer which targets individuals or residential customers. Telemarketing provides the following services: Lead Generation which is gathering of information Appointment Setting either by phone or office meeting between a client and an interested prospect Setbacks Read more!
Related: Appointment Setting & Lead Generation
• APAC Marketing