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The Hunger Games (2012

The Hunger Games (2012
Edit Storyline In a dystopian future, the totalitarian nation of Panem is divided between 12 districts and the Capitol. Each year two young representatives from each district are selected by lottery to participate in The Hunger Games. Part entertainment, part brutal retribution for a past rebellion, the televised games are broadcast throughout Panem. The 24 participants are forced to eliminate their competitors while the citizens of Panem are required to watch.

http://www.imdb.com/title/tt1392170/

'Hunger Games' frenzy surpasses 'Twilight' By Dave Rosenthal 12:47 p.m. EDT, March 21, 2012 With the wide release of "The Hunger Games" movie in little more than a day, ticket sales are headed for a record, as fans across the country prepare for the biggest literary adaptation since the Harry Potter and Twilight films. And early ticket sales show that the movie is not just for teen-agers. The Hunger Games: Using Social Media Marketing to Bring Fiction to Life The Hunger Games, an overnight sensation in young adult literature, is only a few days away from its theatrical debut and is already making a splash in digital marketing. By strategically leveraging enthusiasts, The Hunger Games has brought its alternate universe to life through social networks like Facebook and Twitter. For those who haven't been bitten by the Hunger Games bug (yet), it's a trilogy written by Susan Collins that takes place in a dystopian future after the destruction of North America.

The Host (2013 The Hunger Games All Critics (275) | Top Critics (46) | Fresh (232) | Rotten (43) | DVD (4) The film shows precious little hunger and no sense of game. Even when two people are just talking calmly, Ross jerks the camera around. Why? As the sense of danger increases, he has nothing to build toward. Marketing The Hunger Games The Hunger Games –the film version of Suzanne Collins’s best-selling trilogy of novels –has already sold out more than 2,000 screenings and is projected to have an opening weekend of at least $90 million (more than the first Twilight and on par with 2008’s Iron Man). Will The Hunger Games be the first blockbuster of 2012? If so, what’s driving all the excitement? For starters, it’s worth noting that The Hunger Games is one of those rarities now referred to as a “four-quadrant” film: a motion picture destined to appeal to women aged 25 and over, women under 25, men 25 and over, and men under 25. Examples of other recent blockbuster “four quadrant” films include Pirates of the Caribbean ($305 million), Iron Man ($318 million) and virtually any Pixar production. What makes The Hunger Games a hit across all four quadrants?

The Hunger Games Like many science-fiction stories, “The Hunger Games” portrays a future that we're invited to read as a parable for the present. After the existing nations of North America are destroyed by catastrophe, a civilization named Panem rises from the ruins. It's ruled by a vast, wealthy Capitol inspired by the covers of countless sci-fi magazines and surrounded by 12 “districts” that are powerless satellites. As the story opens, the annual ritual of the Hunger Games is beginning; each district must supply a “tribute” of a young woman and man, and these 24 finalists must fight to the death in a forested “arena” where hidden cameras capture every move. This results in a television production that apparently holds the nation spellbound and keeps the citizens content.

'Hunger Games': Marketing The Suzanne Collins Trilogy To The Masses Adapting a bestselling young-adult novel to the big screen makes things a bit simpler from an advertising standpoint: Filmmakers already have a built-in audience to target and bounce feedback off. However, that doesn't mean the studios can run a hands-off ad campaign. Take, for instance, Lionsgate's marketing method for the highly anticipated "Hunger Games" adaptation. For the movie, the studio has taken a rather straightforward approach in today's web-centric world. As the New York Times Brooks Barnes states, "Lionsgate used all the usual old-media tricks -- giving away 80,000 posters, securing almost 50 magazine cover stories, advertising on 3,000 billboards and bus shelters."

Counterpoint Review: 'The Hunger Games' Is A Tired, Overlong Blockbuster Lacking Flair & Imagination With "The Hunger Games" arriving in theaters this weekend and expected to blow up the box office, early reviews have been very positive and anticipation has been running high. Our own review called it "an engaging, thoughtful, populist piece of entertainment that transcends gender, genre or source material." But not everyone in The Playlist camp felt the same.

How 'The Hunger Games' scored a marketing win “The Hunger Games” movie was expected to be big. But no studio could have dared hope for this. Skip to next paragraph Subscribe Today to the Monitor Click Here for your FREE 30 DAYS ofThe Christian Science MonitorWeekly Digital Edition "The Hunger Games" breaks pre-sale records - Celebrity Circuit (CBS News) "The Hunger Games" is already breaking records, and it hasn't even opened in theaters yet. Fandango announced Tuesday that the film, based on Suzanne Collins' wildly popular novel, has sold more advance tickets than any other non-sequel ever. Pictures: "The Hunger Games" premierePictures: "The Hunger Games" character posters

Inside "The Hunger Games" Social Media Machine The success of The Hunger Games wasn’t exactly a long shot. But then, it wasn’t a foregone conclusion either (see: the performance of best seller-turned-box-office-disappointment The Girl with the Dragon Tattoo). An elaborate and ongoing social media campaign, orchestrated by Lionsgate and agency Ignition, helped turn a strong bet into a blockbuster--the film has earned more than $450 million at the box office worldwide so far. Lionsgate’s senior vice president for digital marketing Danielle DePalma saw early on how social media could be the backbone of Hunger Games marketing and would be the best route to engaging fans in a meaningful and cost-effective way. One key: assigning a separate hashtag to each campaign event.

'Hunger Games' ads coyly don't show the Hunger Games As anticipation for the opening of "The Hunger Games" reaches a fever pitch, a central element is absent from every trailer, television ad and online video: the games themselves. It's impossible to imagine a commercial for a "Pirates of the Caribbean" movie that doesn't show a single buccaneer or a "Transformers" trailer without any robots. In an unusual and risky strategy, Lionsgate studio has crafted a $45-million marketing campaign that shows none of the titular combat, in which teenagers fight to the death while their futuristic society watches on TV. The stakes for the Santa Monica company could hardly be higher with next Friday's opening.

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