Nuovo Marketing: Capitolo 3.1 - Guerrilla Marketing Guerrilla Marketing Il termine “guerrilla” deriva dal mondo militare ed indica una strategia di guerra non convenzionale, che punta a sorprendere il nemico con una serie di piccoli attacchi inaspettati. Durante un’azione di guerrilla, i soldati combattono il nemico in maniera imprevedibile, colpendo nei luoghi e nei momenti meno opportuni. In questo modo l’obiettivo è colto alla sprovvista, senza possibilità di una difesa preventiva. Nel 1984 il concetto di Guerrilla è stato recuperato da Jay Conrad Levinson, adattandolo per indicare delle strategie alternative di marketing aziendale. Elemento fondamentale alla base del GM è la Peculiarità, l’idea straordinaria che permette di attirare l’attenzione dei consumatori, emergendo dal banale sistema promozionale. Il contatto diretto con la realtà sociale del mercato è bilanciato dalla minore diffusione potenziale del GM, rispetto ad una strategia virale.
How Many Websites Are There? Most webpages die after a couple of months. The average lifespan is something like 100 days. That's longer than it used to be. In the late 1990s, the typical webpage lasted for around 44 days. But quantifying pieces and pages of the web gets murky pretty quickly. In other words, what lives and dies on the web depends in large part on how you define a webpage or a website in the first place. But if you just want to get a sense of how big the web is, how much it has grown in 20 years, there are blunter measures. It’s also imperfect. The weird thing is, most of these sites exist without being seen. So while tracking the number of websites online, or trying to, hints at the web’s explosive growth in the past two decades, it doesn’t capture how people are actually using the Internet today. Even as most websites flicker in and out of existence at a rapid clip, you can still find some real antiques out there.
The 15 Greatest Long Takes In Cinema History | Taste of Cinema - Part 3 5. Children of Men (2006) – Ambush scene, 4 minutes 7 seconds & Battle scene 7 minutes 34 seconds Alfonso Cuarón had already done some long takes in his previous work and would go one to push the art of the continuous shot even further later on his career with the earlier mentioned Gravity, which makes him the only director with two separate entries in this post, but Children of Men contains no less than three of them. The most often mentioned take is the spectacular and insane car ambush scene, in which the characters are driving along a road and are ambushed by a bunch or forest dwellers. To achieve this shot a special rig was constructed inside and around the car, whilst the seats and windshield were modified so that they could be moved to get actors out of the way and the camera out through the windscreen whilst being able to turn 360 degrees. Four people were on top of the roof to control the whole contraption. 4. 3. 2. 1. Pages: 1 2 3
Nuovo Marketing: forme e colori della pubblicità non convenzionale Number of Internet Users (2015) Around 40% of the world population has an internet connection today (view all on a page ). In 1995, it was less than 1%. The number of internet users has increased tenfold from 1999 to 2013. The first billion was reached in 2005. Users * estimate for July 1, 2016 ** Internet User = individual who can access the Internet at home, via any device type and connection. Source: Internet Live Stats (www.InternetLiveStats.com) Elaboration of data by International Telecommunication Union (ITU), World Bank, and United Nations Population Division. Internet Users by Region As of July 1, 2013: Oceania Source: Internet Live Stats (elaboration of data by International Telecommunication Union (ITU) and United Nations Population Division). Internet Users by Country In 2014, nearly 75% (2.1 billion) of all internet users in the world (2.8 billion) live in the top 20 countries. An Internet User is defined as an individual who has access to the Internet at home, via computer or mobile device. Definitions User
Archetypes in Branding Excerpted with permission from Archetypes in Branding: A Toolkit for Creatives and Strategists (F+W Media, imprint HOW) By Margaret Pott Hartwell & Joshua C. Chen What Are Archetypes and How Can They Help? Archetypes embody the universal stories and journeys that all human beings share: the story of the Alchemist within the fairy tale of Rumpelstiltskin, the Hero’s journey in Shakespeare’s Henry V, the story of the Lovers in Nick Bantock’s Griffin and Sabine, the archetypal depiction of the Child in Antoine de Saint-Exupéry’s The Little Prince and the story of the Ruler King Arthur in Camelot, to name but a few. We offer this book, Archetypes in Branding, and the accompanying deck of cards as a new means for collaborating on branding and communications projects. Defining Brand To varying degrees and for various reasons, people are in relationship with brands. The Connection Between Archetypes and Brand Who is this Tool for?
20 creative guerilla marketing campaigns We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection. 1. Superette – Short shorts The bench that turns you into a walking advertisement if you are wearing short shorts. 2. Pretty clever, the urinal that stands out. 3. Seen in New York, how would you not go grab a coffee there? 4. I would be curious to know how many people actually notice this ad. 5. Enter the shark, a cool optical illusion for this National Geographic ad on a bus. 6. Cool idea to promote the movie “The day after tomorrow”, it gives the illusion that NYC has been submerged by the waters. 7. Feels good not to be in the same category as the big boys. 8. Small but poweful, I think the message just got across the bridge. 9. Unmissable ad, I’m sure all the bowlers that went there remembered it. 10. 3M security glass 11.
Total number of Websites After reaching 1 billion websites in September of 2014, a milestone confirmed by NetCraft in its October 2014 Web Server Survey and that Internet Live Stats was the first to announce - as attested by this tweet from the inventor of the World Wide Web himself, Tim Berners-Lee - the number of websites in the world has subsequently declined, reverting back to a level below 1 billion. This is due to the monthly fluctuations in the count of inactive websites. We do expect, however, to exceed 1 billion websites again sometime from late 2015 to mid 2016, and to stabilize the count above this historic milestone in 2017. From 1 website in 1991 to 1 billion in 2014, the chart and table below show the total number of websites by year throughout history: Websites By "Website" we mean unique hostname (a name which can be resolved, using a name server, into an IP Address). Curious facts Popular Websites (launch year & how they looked) Sources References
25 Things You Should Know About Storytelling 1. Stories Have Power Outside the air we breathe and the blood in our bodies, the one thing that connects us modern humans today with the shamans and emperors and serfs and alien astronauts of our past is a heritage — a lineage — of stories. Stories move the world at the same time they explain our place in it. They help us understand ourselves and those near to us. Never treat a story as a shallow, wan little thing. 2. We love to be entertained. 3. Segmentation. 4. Story is also not a square peg jammed in a circle hole. 5. You put your hand in a whirling clod of wet clay, you’re shaping it. 6. A story is so much more than the thing you think it is. 7. The storyteller will find no original plots. 8. The audience wants to feel connected to the story. 9. The audience isn’t stupid. 10. Conflict is the food that feeds the reader. 11. 12. It’s not just tension. 13. The story you tell should be the story you tell. 14. The audience cannot relate to big ideas. 15. 16. 17. 18. 19. 20. 21. 22.
Intelligence I punti vendita sono i luoghi in cui è possibile esperire direttamente quei valori con cui le campagne tradizionali caricano di senso il marchio. L'idea vincente è stata quella di render vivo l'universo di valori espresso dalla marca nel momento in cui si consuma l'interazione del consumatore con il prodotto. Paradossalmente il consumatore deve esperire emotivamente la marca prima ancora di essere motivato all'acquisto. Se guardiamo alle competenze necessarie per la costruzione di uno spazio di experience efficace abbiamo infatti bisogno di tutte le professionalità tipiche del mondo del teatro o del cinema. per i dialoghi tra il pubblico e gli addetti ("gli attori"). Il rischio è quello che il marchio sempre più connotato dal punto di vista estetico e spettacolare venga progressivamente museificato e, dopo l'impatto iniziale ("la prima"), si finisca per perdere quella rispondenza dinamica che l'experience marketing prometteva di valorizzare. Guerrigliamarkeing.it è già pronta, e voi?
How quickly does your picture spread online ? experiment reveals all How quickly can a photo spread on the internet ? This is the question that this teacher has asked her Grade 5 students when discussing internet security. To make the lesson have more meaning to the kids, the teacher decided to be practical and less theoretical as she posted this picture on Facebook: The date on the note says 18th of November 2013. At the time of posting on the 27th November 2013, this picture had been liked 180 730 times and had been shared 2699 times. What is fascinating is just how quickly the number of people sharing and liking this image rose ! When I took the first screen shot of the number, this picture had been liked 180 730 times and had been shared 2699 times: After exactly 5 minutes after the first screen shot, the number of Likes has changed significantly. A further 5 minutes later, the numbers had changed significantly again. A further 5 minutes later, the numbers had changed significantly again. Related Its was the hottest ticket in town. November 3, 2011
Breezy Home in Key Biscayne By Magaly • Jun 22, 2013 • Selected Work This breezy home is located in Key Biscayne, an island town near Miami, Florida, USA. The home is a perfect white against the constant blue Floridian skies and the lush palm trees that inhabit its surroundings. It is currently for sale for $13,800,000. Buy it now! Breezy Home in Key Biscayne: “This island estate offers serenity & privacy. High floor to ceiling windows with streaming natural light provide Zen-like views of beautifully landscaped grounds. Photos courtesy of Sotheby’s International Realty Click any photo to see a larger image - Use buttons or j/k/arrow keys to navigate through the articles Camouflage Sprite: nel nuovo spot la tecnica del camouflage di Liu Bolin marketing La famosa bevanda analcolica comunica ai suoi clienti un messaggio di differenziazione e di incitamento all'autenticità servendosi di una ... 30 luglio 2012 by Francesca Dendrella 40+ esempi di Taxi Advertising creativo CREATIVITY Una gallery eccezionale ci mostra come l'advertising possa viaggiare efficacemente... anche in taxi! ... 21 marzo 2012 by Leonardo Pavanello Ikea rivoluziona il concetto di “salva spazio” Ninja Links La scala-cassettiera di Ikea ...
Millennials will make online sharing in networks a lifelong habit Overview of responses In a survey about the future impact of the internet, a solid majority of technology experts and stakeholders said the Millennial generation will lead society into a new world of personal disclosure and information-sharing using new media. These experts said the communications patterns “digital natives” have already embraced through their use of social networking technology and other social technology tools will carry forward even as Millennials age, form families, and move up the economic ladder. The highly engaged, diverse set of respondents to an online, opt-in survey included 895 technology stakeholders and critics. Some 67% agreed with the statement: “By 2020, members of Generation Y (today’s “digital natives”) will continue to be ambient broadcasters who disclose a great deal of personal information in order to stay connected and take advantage of social, economic, and political opportunities. Some 29% agreed with the opposite statement, which posited: