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Your World of Fashion

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Social media content for businesses Are there any contracts or annual commitments with Emphatic? Emphatic is a monthly subscription with no contract required. You can cancel it at any time. How can my agency use Emphatic to get content for multiple clients? Miyon Im, Head of Product - The Business of Fashion There are few sectors of the economy that offer as wide and interesting a range of career opportunities as fashion. In our continuing series to correspond with the launch of BoF Careers, the global marketplace for fashion talent, we highlight some of the industry’s most interesting jobs and the talented people who do them. LONDON, United Kingdom — After working at Net-a-Porter and Nokia, Miyon Im became head of product at Lyst, a fashion-tech start-up founded in 2010 by Chris Morton that enables users to build a customised shopping experience driven by personalised product feeds from brands and retailers. BoF: Please describe your current role. MI: As head of product, my job is to make Lyst the best experience for our shoppers and come up with ways that will make people want to come back again and again.

chloe Fall 2016 captures an evocative mix of innocence and sensuality, where the spirit of Balthus’ paintings and Carlo Mollino’s Polaroid girls meets the grunge attitude of a young Björk. The See by Chloé gang unite within this collection, remixing a flirty touch of ‘flou’ with utility shapes in rich, unexpected textures. Checks, stripes, and animalia prints clash against jacquards, denim, and lace – with a layered look that pair voluminous outerwear with relaxed separates. This season’s autumnal colour palette and baroque details, of delicate smocking, needlepoint lace, and tiered ruffles of crepe and cotton, counterbalance the tomboy style of wide-leg patch pocket trousers, henley t-shirts, must-have knits and workwear jackets in corduroy, indigo denim, and leather.

Unique Hobbies Apparel Hobbies Shirts Shop for Hobbies shirts, hoodies and gifts. Find Hobbies designs printed with care on top quality garments. The coming era of ‘on-demand’ marketing Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery. What’s fueling on-demand marketing is the continued, symbiotic evolution of technology and consumer expectations. Already, search technologies have made product information ubiquitous; social media encourages consumers to share, compare, and rate experiences; and mobile devices add a “wherever” dimension to the digital environment. Executives encounter this empowerment daily when, for example, cable customers push for video programming on any device at any time or travelers expect a few taps on a smartphone app to deliver a full complement of airline services.

The Brand Room Some think that what we do is simple. Maybe it is? We take your logo and slap it on some post-it notes or a nice diary, we print a shed load to save you some money and ship them out. All at break-neck speed. It’s not brain surgery but we do it damn well and we’ve the awards to back it up. Get on the blower to any of our clients and they will sing our praises.

Personalization Strategies to Attract and Retain Customers With recent changes in consumer shopping habits, many companies are adopting sales and marketing strategies that reflect a more personalized approach to servicing their customers. This article focuses on personalization and on ways you can gear your business to provide products and services individualized to your customers' tastes and needs. The steps outlined in this discussion are designed to help you increase customer traffic and realize larger profits — whether you operate in the retail sector or in the realm of e-commerce. By citing specific cases, this article reveals how you can establish an individualized approach through marketing strategy and product offerings, and it provides assessments that will help you determine if your company is a good candidate for customization. It also explains how to best handle implementing a strategy, which particular strategy is best for you, and whether your personalization plan is ready for the Internet. I.

Inbound Marketing Pricing Inbound Marketing Setup Having an inbound marketing setup is essential to long-term success. This module involves an audit of your website’s search engine optimization (SEO), social media, and other analytics and key performance indicators (KPI) to gather a baseline. We also research your ideal customers and create personas so all future content efforts directly address their wants and pain points. Building a proper foundation sets the stage for your inbound marketing success. Foundation

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