3 Ways to Increase Business Productivity and Management In ASIA Pacific As marketers, we are hard pressed to find the best approaches in acquiringquality B2B sales leads. It’s not always an easy task as it demands a lot in terms of productivity. Unless you want to settle for a mediocre B2B lead generation campaign, increasing your productivity is essential for producing leads with better chances of converting. Bathrooms.com Digital Marketing Manager Adam Cassar has the right productivity “lifehacks” just for you: Page speed checker Need to make your site go faster? Once you’ve installed the plug-in, go to any page on your site and hit F12. Google analytics shortcuts Compared to any other analytics platform I’ve ever used, GA (Google Analytics) tops the list in terms of usability. Instead of spending lots of time switching between tabs in GA to get to the reports you need, use the shortcuts menu. Remember the Milk I have a memory like a goldfish, and yet I have many, many things to keep track of.
Data Cleansing and Verification Cleanliness. Make no mistake about it. The people of this small territory in South East Asia are known for making a big deal keeping their streets and homes and anything else spotlessly perfect. Perhaps, it is this collective attitude towards sanitation that has Singapore experience an annual increase in tourist arrivals and not to mention business opportunities. Now, if that doesn’t convince you to cleanse your lead management database, we don’t know what else. Improving your sales performance involves keeping your database updated. Our services include: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management Once you are free from all the clutter, you can rest assured your lead generation is as safe and smooth as Singapore’s highly progressive traffic and drainage systems. Trust us to make a swell job of keeping your database organized and fully functional for your next marketing campaign. Want to know more?
How Marketing your Product Launches can Help your Brand Prosper in Singapore In Singapore, big consumer brands like Tiger Beer and B2B frontliners like SAP are using every amount of leverage they have to propel their influence. Aside from applying lead generation strategies, these brands also introduce new product lines expecting to maintain loyal customers while attracting new ones. However, a new product does not necessarily guarantee the intended effects. Crook cites product extensions as the primary culprit, writing, “Too many brands fall into the trap of launching endless line extensions that simply steal customers from one item to another… These cannibalistic launches bite into the share of a company’s existing revenue. But the most pressing of them all is that some products, no matter how advanced or “state-of-the-art” entrepreneurs want them to be perceived, fail miserably to appeal to the target market. Brands have little to lose when they give their new products a proper kickstart through effective product launchings.
Demand Generation Solutions for Startups SMEs are at the bottom of the B2B food chain. The obvious reason is that they only possess limited financial resources to mobilize their lead generation and appointment setting arm. More importantly, they struggle with increasing brand visibility and market awareness. Indeed, small-scale B2B businesses confront a plethora of difficulties in their demand generation efforts, not involving campaign finances alone. A business manager also needs to consider choosing the best marketing channels that offer advantages in terms of generating qualified lead traffic and ensuring a steady flow of revenue. And while it is easy to use social media as a primary lead generation tool, B2B marketers should consider other content channels as well. For better growth possibilities, take into account the following strategies for better brand awareness. Trade shows. Webinars. Slide presentations and infographics.
Email Lead Generation: How to Fashion Messages with High Response Rates According to statistics by Forrester Research, at least 89% of marketers use email as their primary lead generation channel. This goes to show that direct mail marketing is still a relevant tool, both for B2C and B2B purposes. And with the introduction of new conveniences in digital marketing, we can all say it would take long before email marketing fades away. Acquiring new clientele is still possible through this channel – only if you have nurtured and streamlined your email components. While email continues to be a widely used lead generation platform, there are still many marketers (mostly SMEs) that struggle with attaining higher response rates from cold leads. Indeed, many businesses often wonder they are not getting enough traffic despite a high send out volume. If you are leading a business that confronts similar issues, consider these tips for creating emails that go straight to your audience’s heart – and not their spam folders. Give a sense of urgency. Personalize your emails.
Don’t Forget these Four Pillars for a Sturdy Demand Generation Structure - Appointment Setting Singapore Demand generation contributes a good deal of quality prospects to marketing. In order to attract the right customers, marketers need to create effective messaging campaigns to augment their lead generation and appointment setting efforts. At present, multi-channel means are being applied to build brand awareness as well as establish networks with industry professionals and decision makers. Demand generation is built with four important pillars which marketing applications expert Avinash Agrawal summed up in this post for Vyakar.com. Business, brand and marketing strategies The foundation to this pillar is based on a competitive advantage. Technology: big data and marketing operations enablement This pillar is powered on the basis of data insights and data access of the differentiated consumer experiences, as collated by integrated technology. Target audience marketing through progressive persona profiling Buyer experience This pillar is perhaps one of the most important ones.
Let Your Instincts Help In Generating Sales Leads In Singapore When it comes to generating sales leads in Singapore, we are often interested in the numbers, the statistics, of your business prospects. You want to be successful in your B2B lead generation campaign, so you need the facts clear, no doubts or misgivings. However, even the smartest or the most accurate data may not be a good measure for profits. Sometimes, the best business solutions come from what your instincts are telling you. Heed your interests – your instincts are hard-wired to what interests you. As marketers in Singapore, you should also count on your instincts to tell you what to do.
Why an Event Telemarketing Campaign Will Work For Your Business By: Rona Gumban “You are invited to the 2015 Media Advertising Events in Sydney on the 31st of July 2015. “ I saw that subject line of an invite in my personal company email’s inbox yesterday, and I was glad to know that I am one of those considered as guests in the upcoming event – I felt privileged. So I clicked on the message and read through the content of the invitation. “Closing Advertising Deals in 3 Successful Calls” “Your Brand & the Social Media” “The Way to your Prospect’s Heart “ As an advertising practitioner and an avid critique of advertising brands both on broadcast and print media, I easily got interested. Then I recalled I had this matter discussed over the phone with a lady named Sam this morning. There are different reasons why companies engage in Call-to-Invite Telemarketing Campaigns. Service or product launch. Others are: Trade ShowsConferencesBreakfast meetings & business luncheonWebinarsSeminars Question: Answer: Author Bio #Event telemaketing#telemarketing
Quick Fix for Lead Generation Content that isn’t Getting Found In a typical content marketing lifespan, you cannot avoid getting into a phase when you start wondering why your pieces of great content – those which are with quality and viral potential – are not stumbled upon by your target market. It’s a frustrating time, especially when you’ve become really proud of your content outputs yet they don’t really help in generating leads for your team. Apparently, there’s a whole lot of difference between creating good content and promoting it, and the latter is what ultimately decides the “searchability” of your posts. There are things you could do to effectively promote your content, as proposed by Sonia Simone, co-founder and Chief Content Officer of CopyBlogger Media. From CopyBlogger.com: #1: Build your network Today, tomorrow, next week, and next year, you need to be building your network of web publishers. Those are the bloggers, web journalists, social media power users, and others who have the audience you’re looking for. #2: Make it shareable