Upstart Storage Company Beats Launching Turnout Target in a Flash - B2B Lead Generation Company Malaysia The Client The Client is a US-based all-flash enterprise storage company that enables broad deployment of flash in data centers. Founded in 2009, the company was named a silver winner in the Enterprise Product of the Year in Best in Biz Awards 2011, and the Wall Street Journal 2012 Technology Innovation Awards. The Challenge In January 2014, the Client hired Callbox for an appointment setting campaign targeting decision makers from Fortune 1000 companies in Singapore, Malaysia, and the Philippines. About a week before the event, the company realized that it was coming up short of its goal of 80 registrations. With only two days to plan and execute the campaign, the challenge for Callbox was to develop a quick and engaging approach in order to generate as many confirmed registrations as possible, while carefully considering the Client’s qualification requirements. The Callbox Solution The goal of the entire campaign was three-fold: The Results
Exploring B2B Customer Dynamics the Effective Way through Automation With millions of businesses that need helping, how can a solutions provider such as yourself navigate through the complexities of your market? How will you be able to draw out those who might develop a strong affinity towards your product? And how can you develop demand generation strategies that can drive a large amount of B2B leads? The need to understand the B2B buyer is stronger than ever. Perhaps, stronger than the desire to boost one’s sales and generate record revenues. A complex community Getting people to engage is much more complex than we think given that there is no correct marketing model to speak of anymore. As with every social structure, the business community is for the most part organic. Which leads us to the question: Can you do something to get around this problem? Don’t panic, it’s automatic Most businesses express reluctance in applying marketing automation over the fact that it diminishes the “human aspect” of lead generation and appointment setting.
How to Revive a Lead Gen Campaign Gone Dormant After the Lean Season No matter how good your business is, it will experience a slow season for one reason or another. Most businesses go through some of a dry spell – a time of year when sales drop off. It may be because of the weather, or a really bad economy, or in the case of B2B companies, a month or a season with lots of holidays. Whatever the reason, no business is exempt from this dreaded event, and certainly no businessman looks forward to the dip in revenue. There’s a silver lining to this. The period when business regresses from running to jogging to just doing a brisk walk is the time during which you should be even more active in maintaining existing sales leads, as well as working to generate new leads. The methods you would use to generate sales during your peak season are probably going to be markedly different from those which you would employ in the slower part of the year. As is always the case, knowing the problem is half the solution. Taking a New Approach Give it a Personal Touch
Callbox Provides Maximum Marketing Support for Talent Management Solutions Leader - B2B Lead Generation Australia The Client The Client is a worldwide talent management leader with experience serving organizations of all sizes. The Client configures talent solutions for specific business needs to dramatically improve business performance. They provide on demand talent management solutions to assess, acquire, develop, and align workforce. The Client delivers a comprehensive suite of solutions for businesses of all sizes, matching all sources of talent – be they professional and hourly candidates, agency referrals, campus recruits, contingent workers, or existing employees to all positions, whether it is centralized, decentralized, or multinational. It maintains its headquarters in the San Francisco Bay Area and a research and development facility in Quebec City, where the company employs approximately 300 people focused solely on talent management applications. The Challenge The Client needed to invite prospects to its 2007 World conference. The Callbox Solution The Results
Merchant Services Let Callbox clear the way for more clients to come knocking at your door. Callbox’s merchant account lead generation services provide direct marketing services to seek out highly qualified prospects for credit card processing, online check verification, merchant transaction processing, and cash advance. We conduct extensive market research and business profiling to identify potential business match-ups to maximize your sales appointments. We market the following merchant services: Credit and Debit Card ProcessingCash AdvancePoint of Sale (POS) SystemElectronic Check ProcessingATM ServicesOnline Transaction/PaymentsWireless Terminals Dial 888.810.7464 to speak with a Callbox representative.
B2B Lead Engagement: How to get more Website Response Most of the time, when B2B leads are in the market for purchasing products or acquiring services for their company, they would search for it on Google and end up visiting several websites in the process. If those prospects end up on your website, how confident are you that you have enough content, visual presentation, strategic lead capturing elements and site speed to keep them from moving on to the next? Your website’s overall impact should encourage lead engagement so visitors won’t end up in the trash bin. But how exactly does one make a business website more engaging? According to Howard Yeh, co-founder of ContactUs.com, a software-as-a-service platform providing advanced contact forms, live chat, lead capture and lead management solutions for businesses, you need to “get a potential customer excited about starting a sales dialogue with you”, and then “translate that excitement into action”. Here are some of his tips on how to optimize your website for lead engagement: 1. 2. 3. 4. 5.
Have you identified your Lead Generation Target Market? It would seem rather ridiculous to think that a business doesn’t know its target market. Well, it turns out this is something that happens in reality, including you. Yes, you may know what kind of people they are, but do you really know them? It pays to understand your target market better, because if facilitates not only how your business would operate but it could also help your business grow in the industry. So how would you determine your target market? Who would pay for my product or service? Who has already bought from me? Am I overestimating my reach? What does my network think? Am I making assumptions based on my personal knowledge and experience? How will I sell my product or service? How did my competitors get started? Read the full article at
Email Writing Tips to a Better Lead Generation Campaign Email marketing is already known within B2B circles as an effective means of getting high quality leads. But for some reason, companies struggle to realize the full potential of this platform in terms of getting prospects to engage or in other words, compel them to open an email and cultivate interest. We know for a fact though that content has a lot to do with these areas. Below, Really B2B’s Libby Morgan lists some very effective tips for creating highly effective and engaging emails for a better B2B lead generation campaign. Know your audience Make use of buyer persona research to really get to know your target audience. Focus on the subject line 33% of email recipients open email based on subject line alone – Adestra Subject lines are serious business. Make it personal Personalised emails improve clickthrough rates by 14% and conversion rates by 10% – Aberdeen Tailor the email to each individual and discuss the issues that specifically affect them. Keep it straightforward and to the point
Rock Solid Leads for AU and NZ’s Top Technology Consulting Firm - B2B Lead Generation Company Malaysia The Client The Client is the largest independent Oracle, PeopleSoft and JD Edwards consulting organization in Australia and New Zealand as well as the largest Oracle, PeopleSoft, JD Edwards and Microsoft SQL Server support organization in Australia and New Zealand. The Client is a specialized technology consulting organization focused on building and supporting long-term relationships with enterprise and government customers. The Client is an Oracle Certified Advantage Partner, the highest level of partnership with Oracle, only achieved by a few companies globally. They provide a complete service continuum of Oracle, PeopleSoft, JD Edwards and SQL Server including: sales, planning, design, implementation, project management and support. The Challenges Increase sales and generate awareness about the benefits of the Client’s products and servicesPromote the Client’s event entitled “Oracle Leadership Forum”, gather attendees and confirm their attendance The Callbox Solution The Results
Qualities of a Competent B2B Lead Generation Outsourcing Firm Confident B2B businesses are more than willing to spend on anything that provides optimum advantages. Typically, they exhaust a great deal of their marketing budget on such aspects as social media and branding. However, lead generation continues to be a complex challenge. Although in-house lead generation services have their own advantages, they entail additional costs and time for personnel nurturing. But this leads to yet another challenge: Choosing the perfect firm for the job. Here is a simple list of qualities and proficiencies that can help filter out the competent from the not so competent. Multi-channel capabilities. Accurate. Persistent. Transparent. Outsourcing B2B lead nurturing and generation is a cost-efficient way to drive up revenue.
What to Expect when you Outsource your B2B Lead Generation Processes Keeping in mind that ROI maximization is an important marketing goal, businesses are opting for better ways to streamline basic B2B processes like lead generation. There are tons of strategies that offer diverse advantages along the lines of acquiring high profile B2B leads. And it is just a matter of knowing which strategy serves your campaign best. But automation isn’t really enough. B2B outsourcing, contrary to some, still professes a high level of discipline and professionalism in whatever industry it is employed. If you haven’t yet made the decision to hand in your lead management and sales processes to another company, consider these following points on what to expect. Lesser responsibilities. There is always a constant need of balancing your company’s priorities. Issues on reliability. However, not all outsourced processes are done exceptionally. Continuity. Once you partner with a B2B firm, how do we know if core business processes can go uninterrupted?
Integrated Campaign for UK's Leading Workflow Automation Solution - B2B Lead Generation Company Malaysia The Client The Client is a leading provider of enterprise workflow applications software and automation solutions that help increase efficiency and simplify business processes through process-driven applications. Based in London, UK, the Client serves a stable of more than 1500 corporate clients in 40 countries, with over 1 million users worldwide. The Challenge The Client was seeking to drive attendees to its Microsoft SharePoint Seminar in London. The Callbox Solution Callbox had an excellent campaign with the Client’s main branch in the US, and was recommended by the latter to its UK branch. With two weeks left in the project, Callbox proposed an integrated two-phase campaign to make a shift from event invitation to lead generation marketing to which the client agreed. Throughout the campaign, Callbox communicated regularly with the Client through PipelineCRM, which allowed the Client to monitor campaign progress in real-time. The Results