background preloader

How to Revive a Lead Gen Campaign Gone Dormant After the Lean Season

How to Revive a Lead Gen Campaign Gone Dormant After the Lean Season
No matter how good your business is, it will experience a slow season for one reason or another. Most businesses go through some of a dry spell – a time of year when sales drop off. It may be because of the weather, or a really bad economy, or in the case of B2B companies, a month or a season with lots of holidays. Whatever the reason, no business is exempt from this dreaded event, and certainly no businessman looks forward to the dip in revenue. There’s a silver lining to this. The period when business regresses from running to jogging to just doing a brisk walk is the time during which you should be even more active in maintaining existing sales leads, as well as working to generate new leads. The methods you would use to generate sales during your peak season are probably going to be markedly different from those which you would employ in the slower part of the year. As is always the case, knowing the problem is half the solution. Taking a New Approach Give it a Personal Touch

http://www.callbox.com.my/lead-generation/how-to-revive-a-lead-gen-campaign-gone-dormant-after-the-lean-season/

Related:  jeanlie232Appointment Setting & Lead GenerationBusiness, Marketing, Lead Generation, Appointment Setting, TelemLead Generationlead Generation & Appointment setting 2

The Proven Ways to Generate Sales Leads for IT Services in Malaysia Getting sales leads for IT services is really just the same as acquiring sales leads in any other market. It all starts with a sales-ready prospect list. In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs. Know the target Market According to a study by the Australian Trade Commission, the Malaysian Information Technology Market has strong growth fundamentals, including low PC penetration, rising incomes, and a high-tech focused national development plan. The market is somewhat fragmented – there is sophisticated metropolitan market in and around the capital, but still very much a developing market in other regions.

Lead Generation Call Centre: B2B Lead Generation Content Tip: Charm your Readers There’s something about blogs that could either keep us or drive us away. When that certain ‘x factor’ is missing, a reader would usually just start reading a few words then suddenly would skim over paragraphs very quickly until he decides to click on the back button just like that. What you need is to add a little ‘charm’ so your readers won't skedaddle away from your content: 1. Keep it fresh and simple Build a Solid Understanding on IT Before Generating your First Lead! Becoming a successful marketing professional begins with making sure that you have the knowledge and skills necessarily to effectively promote your company to potential customers within its target audiences. This means that having a working knowledge about marketing theory as principles is non- negotiable. But you know what the other non-negotiable thing in marketing is? Having a solid understanding of the technology industry is essential especially if you’re about to target consumers for your IT products and Services. Essentially, we can sum this up the way Sun Tzu said in his famous book, The Art of War: “If you know the enemy and know yourself, you need not fear the result of a hundred battles.”

A “Do and Don’t” Guide for Start-Up Companies The image of the connected young adult has somehow become a prevalent reminder that we are currently living in a world where bright ideas can flourish and bring immense wealth to the people that generate them. We have passionate individuals starting small businesses in their basements, entertainers building their reputation through YouTube, and professionals wanting to start their own BPOs at a minimal yet sufficient budget. These people make up the allure of making it big for a small price. Right now, it seems that anyone can easily become an entrepreneur and we have social media to thank for it. The ease of marketing a business start-up comprises the primary reason why many individuals want to venture into the world of business. All it takes is just a Facebook status update and a Tweet, right?

Why Is Telecommuting Bad For Lead Generation? Right at the heels of Yahoo CEO’s Marissa Mayer’s announcement that there will be no more telecommunicating for its employees, there have been howls of disapproval from many quarters. They say that telecommunicating is an important part of their operations, and it should not be taken lightly. For those in the lead generation business, working outside the office is key to increased productivity in B2B leads. Still, there are reasons why telecommunicating can be a bad idea.

Callbox: Instrumental to Manufacturer’s Marketing Success - B2B Lead Generation Company Malaysia The Client Industry: Manufacturing Location: United Kingdom Headquarters: United Kingdom The Client is a 50-year old market leader that provides high technology tools and systems like desktop, portable, handheld XRF and OES materials identification and analysis systems, as well as coating thickness measurement and gauging instrumentation to industrial customers with diverse needs. They design and manufacture equipment that can fabricate, analyze and manipulate matter at the atomic and molecular levels. Richard Branson on How To Effectively Generate B2B Leads - B2B Lead Generation Company Malaysia Whenever we find a potentially good business idea, or perhaps a strategy that could help improve our lead generation process, there will always be some people who will discourage us about it. The question here is this: will we let them do it? This is where the words of Sir Richard Branson, owner of the Virgin Group, make some sense: “Screw it. Just do it.” No phrase emphasizes the importance of just going ahead with your plans or goals as what he said. Truly, this is an inspiring piece for many telemarketing representatives who are looking for better b2b sales leads.

Better Lead Generation Through Better Content Marketing Let us put it this way – content will always be king. This is especially true where lead generation is involved. I mean, if you do not have a compelling, informative, as well as attractive content, you will not be able to attract enough prospective sales leads. That is why creating the best content should be part of your lead generation efforts. Now here lies the challenge: how will you create better content? Here is how to start: Education and Training - B2B Lead Generation Company Malaysia Truth is we don’t like getting schooled by the competition. We’re guessing you don’t either. With rapidly changing employment trends in many countries, more and more students are seeking additional education and professional training to ensure competitive advantage. Callbox uses customized campaigns to segment and penetrate target markets for education and training services. We work closely with providers of education and training services seeking to increase their number of enrollments. We contact and qualify each prospect before we deliver them to you as warm education and training leads complete with necessary contact information:

How To Improve Customer Retention For Better Lead Generation In Ten Ways If there is one activity that a lot of marketers tend to overlook in a lead generation campaign, it is trying to retain your current business prospects. Yes, your current prospects can become potential B2B leads. And that would be a less time-consuming, costly, and headache-inducing activity for marketers. Callbox Multi-Channel Marketing Program Aced Success for Neuro Testing Company - B2B Lead Generation Company Malaysia The Client Industry: Medical Software Location: US Headquarters: US The Client is a group of academic clinicians and other professionals like engineers and researchers who develop advanced neurological disorders assessment tools, specifically for dementia, and have been in service for more than a decade now.

Take Control Of Your Lead Generation Campaign For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. Email Marketing Campaign - B2B Lead Generation Company Malaysia Email has been around for over 30 years, but most marketers are still using it to generate b2b sales leads and business appointments. Why? Because it works! And here’s what we do to make it work even better for you: Integrate email campaign with other lead generation tools such as b2b telemarketing, online, and social media.Add links, videos, or social media buttons to make your campaign more interactive.Check emails for spam elements.Build and segment your email list for highly targeted lead generation and appointment setting.Provide advanced options to help you customize, organize, and optimize your email marketing campaigns. Get your message straight to your prospects’ inboxes by outsourcing your email campaign to professional email marketers at Callbox.

Related: