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How to Revive a Lead Gen Campaign Gone Dormant After the Lean Season

How to Revive a Lead Gen Campaign Gone Dormant After the Lean Season
No matter how good your business is, it will experience a slow season for one reason or another. Most businesses go through some of a dry spell – a time of year when sales drop off. It may be because of the weather, or a really bad economy, or in the case of B2B companies, a month or a season with lots of holidays. There’s a silver lining to this. The methods you would use to generate sales during your peak season are probably going to be markedly different from those which you would employ in the slower part of the year. As is always the case, knowing the problem is half the solution. Taking a New Approach During the period when sales are down, it doesn’t mean that your customers just ceased to exist—they are still out there, and are likely planning their future purchases. Related: Sales Volume Freeze Over. Countless marketing and sales research firms, publications and thought leaders in the B2B industry, including Eloqua, RainToday.com and SiriusDecisions, report that Don’t lose hope.

Upstart Storage Company Beats Launching Turnout Target in a Flash - B2B Lead Generation Company Malaysia The Client The Client is a US-based all-flash enterprise storage company that enables broad deployment of flash in data centers. Founded in 2009, the company was named a silver winner in the Enterprise Product of the Year in Best in Biz Awards 2011, and the Wall Street Journal 2012 Technology Innovation Awards. It was also selected for the Red Herring Top 100 Americas Award in 2012, and was among the top 25 best places to work in Silicon Valley. The Challenge In January 2014, the Client hired Callbox for an appointment setting campaign targeting decision makers from Fortune 1000 companies in Singapore, Malaysia, and the Philippines. About a week before the event, the company realized that it was coming up short of its goal of 80 registrations. The Callbox Solution The overall effort began on May 14 and involved two phases: 1) creating and segmenting a calling list, and 2) setting up an RSVP campaign through outbound telemarketing. The goal of the entire campaign was three-fold: The Results

Every Lead is Special (The Callbox Lead Nurturing Tool) - B2B Lead Generation Company Malaysia A repost from Callbox Singapore. Read the whole article here: Nurturing means to take care of something or someone to grow or develop or succeed. Callbox just thought exactly the same for You. The Callbox Pipeline’s Lead Nurturing Tool was created to ensure that the leads of your campaign are nurtured through all available channels – call, email, social, web, mobile, and postal mail – we leave no room for anything unattended. 1. 2. 3. Callbox aims to bring your business at its peak. About Rona Gumban Rona is the Production Leader for Callbox APAC clients.

Callbox Dishes Out The Leads - B2B Lead Generation Company Malaysia The Client The Client is one of the premier retailers of Dish Network, the United States’ lowest priced all digital satellite provider. Dish Network offers a variety of HD programming such as theater-quality movie channels, educational and nature programming, Pay-Per-View HD movies, and HD broadcasts of special events, including concerts, boxing matches and professional sporting events. The Client offers TV and entertainment packages that are put together to give choice and value, loaded with popular options for a low price as well as very affordable equipment upgrades. The Challenges GrowthExisting competitionInsufficient in-house support Providing satellite sales, installation and service throughout the US was not easy for the Client which was a young company. The Callbox Solution In order to gather interest for the Client, Callbox launched a Lead Generation campaign in April 2006. The Results This is the Client’s first experience with outsourcing, and Callbox is proud to be chosen.

Software Company Favors Callbox Sales Leads Over Own Contact List - B2B Lead Generation Company Malaysia The Client The Client is a Microsoft Certified Business Partner providing global services for industry-specific implementation of Microsoft Dynamics. A Microsoft’s Eastern Region Competency Awardee, the Client is an authorized reseller of Microsoft Dynamics AX “Axapta”, Microsoft Dynamics GP “Great Plains”, and dynamics CRM. The Challenge Before engaging Callbox, the Client had difficulty generating a sufficient number of leads for its inside sales team due to a saturated contact list, limited market area, and changing lead qualification requirements. With its priorities on selling, the Client needed a reliable lead generation partner to fill the gaps that were emerging in its sales pipeline with sales-ready leads, so that its inside sales team could focus on converting those leads into sales, instead of spending its limited time prospecting. The Callbox Solution The Results The Client has been renewing its contract with Callbox continually for more than five years.

B2B Lead Generation Malaysia: Three Hot Ways to Optimize your Marketing Automation Experience For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity. Well, it also helps if you employ other mediums for your appointment setting efforts.

Callbox Pipeline - B2B Lead Generation Company Malaysia Manage leads. Monitor campaigns. Nurture relationshipsGet your marketing running on all gears. Callbox Pipeline is our multi-touch, multi-channel CRM and marketing automation platform that integrates call center power with lead management, campaign monitoring and lead nurturing. When you sign up for any of our lead generation services, you automatically enjoy the benefits of our proprietary CRM software designed to answer the needs of an outsourced sales and marketing campaign. Right from the start of your campaign, you take the reins as you meet with your Callbox team to discuss how you would like your campaign to proceed. Callbox Pipeline is not just about delivery of leads and appointments either.

Exploring B2B Customer Dynamics the Effective Way through Automation With millions of businesses that need helping, how can a solutions provider such as yourself navigate through the complexities of your market? How will you be able to draw out those who might develop a strong affinity towards your product? And how can you develop demand generation strategies that can drive a large amount of B2B leads? The need to understand the B2B buyer is stronger than ever. Perhaps, stronger than the desire to boost one’s sales and generate record revenues. But frankly, we can never separate buyer from revenue. A complex community Getting people to engage is much more complex than we think given that there is no correct marketing model to speak of anymore. As with every social structure, the business community is for the most part organic. Which leads us to the question: Can you do something to get around this problem? Don’t panic, it’s automatic Humanizing the system

A “Do and Don’t” Guide for Start-Up Companies The image of the connected young adult has somehow become a prevalent reminder that we are currently living in a world where bright ideas can flourish and bring immense wealth to the people that generate them. We have passionate individuals starting small businesses in their basements, entertainers building their reputation through YouTube, and professionals wanting to start their own BPOs at a minimal yet sufficient budget. These people make up the allure of making it big for a small price. Right now, it seems that anyone can easily become an entrepreneur and we have social media to thank for it. The ease of marketing a business start-up comprises the primary reason why many individuals want to venture into the world of business. All it takes is just a Facebook status update and a Tweet, right? In a Fortune.com article by Erin Griffith, nine out of ten start-up companies fail in the their first few months. Do create a product that people want. Do create effective messaging.

Malaysia Lead Generation Tips: Leverage your Existing Customers For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity. Well, it also helps if you employ other mediums for your appointment setting efforts.

Callbox Provides Maximum Marketing Support for Talent Management Solutions Leader - B2B Lead Generation Australia The Client The Client is a worldwide talent management leader with experience serving organizations of all sizes. The Client configures talent solutions for specific business needs to dramatically improve business performance. The Client delivers a comprehensive suite of solutions for businesses of all sizes, matching all sources of talent – be they professional and hourly candidates, agency referrals, campus recruits, contingent workers, or existing employees to all positions, whether it is centralized, decentralized, or multinational. The Challenge The Client needed to invite prospects to its 2007 World conference. This global company needed a reliable partner to update and manage its lists and gather pertinent information such as names of decision makers, email addresses and phone numbers, company names, addresses and zip codes. The Callbox Solution The Results

B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership Want your brand to digitally dominate the Malaysian B2B arena? Call it a long shot, but it will be close to a possibility once you have established yourself as a thought leader and made important strides in terms of influencing buyer decisions. Crimson Marketing CEO Glen Gow has outlined five important points to building thought leadership. 1. According to Michael Brenner, former VP of Marketing and Content Strategy at SAP, in an article for Forbes, “thought leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” Rather than push out half-baked content that’s merely trying to give the impression that you’re an authority in your field, you need to actually acquire the necessary knowledge and provide B2B buyers with purposeful, practical advice. 2. Do you know what pains your B2B buyers? 3. 4. You know the saying “out of sight, out of mind?” 5. Become Thought Leader in Malaysia.

Why Outsourcing To B2B Lead Generation Firms Is Best Recommended Many companies these days especially those that are engaging in b2b or business to business transactions are having a hard time trying to be impressive to the eyes of their bigger accounts. They have to “look good” all the time and they know that one of the best ways to “look, feel and smell good” to these big-time company clients of theirs is to give themselves a chance to know more about these potential customers. What they can do, as what they are aware of, is not just to generate qualified leads but also to do lead nurturing as well. By lead nurturing, they can get to know more about their clients in real time and, perhaps, they can be able to know more about their needs and try to find out what other products and/or services or anything that can address the concerns, needs and issues of their clients. It might be considered as a big-time investment but the results are just as “big-time” as well.

Merchant Services Let Callbox clear the way for more clients to come knocking at your door. Callbox’s merchant account lead generation services provide direct marketing services to seek out highly qualified prospects for credit card processing, online check verification, merchant transaction processing, and cash advance. We conduct extensive market research and business profiling to identify potential business match-ups to maximize your sales appointments. We market the following merchant services: Credit and Debit Card ProcessingCash AdvancePoint of Sale (POS) SystemElectronic Check ProcessingATM ServicesOnline Transaction/PaymentsWireless Terminals Dial 888.810.7464 to speak with a Callbox representative.

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