7 Habits Of The Best Public Speakers
Will wearing a ratty college T-shirt and sweats to bed soon go out of fashion? The pajamas industry is growing, and retailers aren't sleeping on how to reinvent the bygone ensemble. What was once a symbol of buttoned-down '50s attire (think Ricky and Lucy in collared PJ sets, tucking into their separate beds) has slowly inched its way back into pop culture. Look no further than popular TV shows—New Girl, House of Cards, or Scandal—to see protagonists clad in chic silk or cotton designs reminiscent of a tidier bedtime era. But while earlier decades cherished the ensemble for its conservatism, today's pajamas differ in terms of comfort, style, and intent. For consumers, the revival is partially inspired by recent Fashion Week runways, an overall trend toward healthier living, increased awareness of the benefits of sleep, and fresh new takes on vintage designs. It's a sentiment shared by Ashley Merrill, who founded Lunya in 2012. "It’s not just a pajama company. It's a huge opportunity.
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