Keeping Sales Leads Through Stellar Customer Experience Generating qualified sales leads is hard work – there is no doubt about it. So it is only natural that you would want to find ways to keep the ones you have. And how will you do that? Being user-friendly – be it on the web or at your company’s doorsteps, how do you present your business to your clients? Providing an excellent customer service is crucial in keeping sales leads that you worked so hard to gain. A Comprehensive Guide for Content Marketing in Malaysia this 2016 There’s about 2 million content published over the web in just one day – what makes your content stand out? If you think content marketing is as simple as hitting ‘publish’ then you’re doing it wrong. It’s long been proven that a quality blog outnumbers the website traffic provided by those that are poorly written. Wake up from that slumber, there’s more than just writing a 500-word article. According to Marketingprofs.com, Only 44% of B2B marketers say their organization is clear about what content marketing success or effectiveness looks like. So how do you craft content that your target audience will scroll back to and click on while browsing the search results? Make your content unconventional that it magnets the eyes. Here is a Slideshare presentation from the collaboration of 2 content marketing authorities, Marketingprofs.com and Content Marketing Institute, that will help you change the course of your game plan. You might want to check out these articles on content marketing:
The Reasons for a Collapsing Content Strategy in Malaysia Whatever you are selling deserves proper recognition. Demand generation strategies specifically serve to make your products and services visible to people you want to have as customers. Thus, you rely on effective content marketing strategy. In B2B lead generation, companies can never do without proper planning and distribution of content. People are more sophisticated now in searching for consumable information. What businesses need to do is to: 1). 2). 3). Clearly, marketers in the B2B industry can hardly resolve that last one and submitting to the adage of “Everybody makes mistakes” only intensifies the problem of poor web traffic and its disastrous offshoots. To prevent your content marketing and lead generation from collapsing, it is important to NOT do any of these: Becoming business-centric Narcissism poses itself as a natural psychological phenomenon of modern culture as evidenced by the epidemic popularity of “selfies” and “groufies.” Refusing to optimize your site
Top 10 secrets of SEO Today everyone wants to have better search engine result pages rankings. However only one can have the rank 1. Therefore you need to optimize constantly your websites and to have an edge over others you need to do something different and unique. You can do search engine optimization in-house, or if you don’t have any idea how to do it, you can hire the SEO services of an seo expert to help you. Following are 10 rare tips/secrets which can help you get high search engine ranks. First, many people still use directories and search engines give preference to websites listed in directories.
How To Motivate Your Inside Sales Team In Three Ways If there is anything you need to keep in mind in you lead generation campaign, it is the fact that success is built around your inside sales team. They are the people responsible for meeting business prospects, offering them business solutions, as well as negotiating with them. You will not be able to generate a lot of qualified B2B leads if you are lacking in terms of manpower. It would be a good idea to keep them motivated, right? After all, a high morale equates to a higher performance in your lead generation team. For one, you should create a community of ownership in your company. As a small business owner, it is easy, too easy, to think of your people as mere resources that you just throw into the sales process. Related: Looking for Asia Pacific Leads? Second, always think that your business has a purpose. Unless you are a non-profit organization, you ought to be earning money, right? Related: Good Sources of Qualified Appointments in Singapore Lastly, you should stay positive.
Bring Out Better Business Results with these Multi-Channel Tips B2B companies need more leads. It is therefore imperative to come up with effective plans to generate them, since leads transition to sales, and sales translate to revenue. For this reason, marketers in the B2B realm must stick with multi-channel marketing, not because it is a fad as what some business bloggers call it, but because it is the only effective way through which businesses can expand their reach. Various channels are involved in the process, thus boosting visibility and increasing the likelihood of quality B2B sales leads or in other words, potential customers. However, anchoring your marketing processes on multiple channels is open to a lot of risks. An efficient multi-channel campaign on the other hand treats each channel with equal priority since each channel is an essential part of the whole. Figuring out what to do to enhance the different platforms you are using shouldn’t get you far. Cleanse your database Choreograph your campaigns Create compelling emails
Outsourcing B2B Telemarketing Services - B2B Lead Generation Company Malaysia By: Mark Swanson, Director of Business Development, Tele Resources, Inc., There is no better source for b2b telemarketing services than the B2B environment. Business to business lead generation is more than just the process of having a room full of agents making calls. One of the major advantages when outsourcing your sales force is to consider the technology involved with a telemarketing operation. In addition to direct sales, the DMA has found that 17.5 billion is spent generating business leads and there is no indication that this spending will decrease. Marketing Automation: Hot or Not? - B2B Lead Generation Company Malaysia While analyzing record second quarter earnings for Salesforce.com a few weeks ago, CEO Marc Benioff gave partial credit for a 30% revenue bump to the company’s addition of ExactTarget—and specifically its Pardot marketing automation arm—to its Marketing Cloud. Salesforce had just acquired the company in June. Could it really have made a difference that quickly? Or was Benioff justifying the whopping $2.5 billion price tag to shareholders? I recently hosted a webcast featuring a company called Demandbase. “Companies are spending a lot of money on marketing, and marketers are spending a lot on technology, but what kind of technology you buy depends on your type of business,” he said. Ott’s ultimate point is that marketing automation is but one layer in the marketing tech stack. “It’s kind of the girl with the curl right now,” Ott said. And an even smaller percentage actually have it. Salespeople tend to focus on the low-hanging fruit—big legacy clients.
Global Media Runs On Accurate Market Data - B2B Lead Generation Company Malaysia The Client Industry: Global Media Company Location: Singapore Headquarters: US Target Criteria Location: Singapore, Philippines, Malaysia, India Industries: All Industries Size: Medium to large Campaign 1st & 2nd Campaigns – Data Profiling 3rd Campaign – Survey, White Paper Campaign Objectives To profile the data and conduct a survey among the Client’s existing customers. Summary This global media company has proven its strength and flexibility in providing more than 30,000 marketing programs from the Fortune 50 to emerging start-ups for 17 long years now. First Campaign – Data Profiling (2013) The Client provided Callbox a list of their existing customers to be updated and profiled. Client’s Process: Note: The caller must not find/replace a contact and email address other than what’s in the list. First Campaign Result Second Campaign – Data Profiling (2014) Profiled by phoneProfiled by online sourcesEmployment validatedEmployment invalidatedUnreachable/No updates Second Campaign Result
World-class Branding Consultancy Gets Marketing Boost with Callbox - B2B Lead Generation Company Malaysia The Client The Client is the world’s largest brand consultancy with a network of 33 offices in 27 countries. Over the past 40 years, it has created and managed branding campaigns for some of the world’s most recognized brands including BMW, P&G, and McDonalds. The Challenge Part of the Client’s marketing strategy is conducting a series of events each year. To identify target contacts and send out email invites.To qualify prospects based on the Client’s pre-defined criteria. The Callbox Solution Having worked with a number of big companies in Singapore and Thailand before, the Client had already compiled a database contacts which would be used in this campaign. The first was an email campaign to send out invitations containing details of the event, along with a short summary of the Client‘s profile and its services. The second wave involved an outbound telemarketing outreach to qualify email respondents based on the Client’s qualification criteria. The Results
Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Malaysia - B2B Lead Generation Company Malaysia Years of innovation and hard work have been put in to give Callbox clients the best solutions for their business, as well as to enable managers and sales professionals to streamline business development. The challenge has always been to keep up with the changing times, especially with how technology evolves in exponential fashion even just in the last two decades. Callbox started out as a simple telemarketing firm, which eventually flourished into a multi-channel marketing machine. Now, in the age of cloud and automation, Callbox steps up to the plate, ready for another era of marketing savvy. In celebrating 10 years of flourishing into a stalwart player in the business-to-business industry, Callbox is taking cloud-based lead management and marketing automation to new heights. Putting the clients front and center: Callbox integrates with Salesforce Introducing Callbox DialStream: The Most Efficient Power Dialer for Salesforce What is DialStream?
The Greatest Marketing Strategy Question: Inbound or Outbound? - B2B Lead Generation Company Malaysia Marketing strategies are interesting. The fact that drafting an approach is a volatile task allows for a variety of options that B2B telemarketing companies could follow. There is simply no linear formula to follow as there are two vital forms of marketing which you can pursue, inbound and outbound. For a campaign to earn its success, it is important for a business decision-maker to know which method would prove the best. Would you use the inbound techniques in SEO and social media, or would you put more focus on the outbound methods of traditional advertising, direct mail and phone calls? The following considerations will guide you in creating a successful marketing plan: Cost Efficiency. Content Engagement. Market Diversity. We can see that inbound and outbound marketing seem to oppose each other. For example, a business may send direct mails containing links to the enterprise’s blogsite and social media pages.
B2B Lead Generation Malaysia: Three Hot Ways to Optimize your Marketing Automation Experience For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. And sometimes, the best methods for your business may be the most unexpected. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity.
Do you Have these Essentials in your Digital Marketing? - Business Leads Malaysia The worst mistake any sensible marketer with a vision for “higher ROI” would make is to use technologies without having a clear roadmap presenting a detailed illustration of the market landscape. For most, it is clearly easier to say something like “I am going to swell my database of qualified leads through modern means” than to recognize potential risks and valuable conduits. From the perspective of a seasoned marketer, that kind of attitude leaves an organization in marketing limbo. Right now, it is technological competency that places brands in the crosshairs of interested buyers. For Andrew Moravick, “Best-in-Class CMOs” are able to drive successes because they frame their minds on key essentials. At a high level, Best-in-Class CMOs consistently use data to identify the right areas for marketing investments to deliver the highest marketing returns. Learn More Email Marketing Statistics! than their comparable peers. Spark up engagement on your prospects!