NEVER Forget these 7 Ground Rules for Creating Engaging Content With a target audience in mind, it can be very difficult to create enticing content that supplies your database with the best leads. Here is an excerpt from Matthew Broomfield’s article from GristOnline.com showing the correct approaches to writing for the B2B crowd. What the user wants matters most Build a Solid Understanding on IT Before Generating your First Lead! Becoming a successful marketing professional begins with making sure that you have the knowledge and skills necessarily to effectively promote your company to potential customers within its target audiences. This means that having a working knowledge about marketing theory as principles is non- negotiable. But you know what the other non-negotiable thing in marketing is? Having a solid understanding of the technology industry is essential especially if you’re about to target consumers for your IT products and Services.
Callbox Locks Up the Leads for Giant Insurance Broker - B2B Lead Generation Company Malaysia The Client The Client, based in Singapore, is the largest privately-managed insurance broker in the world with offices in Hong Kong, Beijing, Malaysia, the Philippines, Thailand, and South Korea. The Challenge The Client has an in-house team in Hong Kong which supports its marketing activities in Asia, seeking decision makers of S$20M companies. Software Company Transforms Marketing Activities after Using Callbox The Client The Client is a leading supplier of shipping software and IT solutions. Based in Singapore, it has more than 100 employees serving over 200 clients worldwide. Its IT solutions are being used by well-known customers around the world, mostly shipping companies, liner agents, short sea carriers, NVOCCs, terminals, and depots. The Objective The Client wanted to increase sales from new businesses and open new markets abroad.
Company Profile - B2B Lead Generation Company Malaysia Company Profile Callbox is an industry award-winning full service sales and marketing firm. With more than a decade of sales and marketing experience under its belt, Callbox has been consistently recognized as a leader in providing global market access via direct marketing, web marketing, sales support, database services and advanced salesforce management. Company History In 2004, a small business startup in downtown Los Angeles was making strides when it decided to set up operations in Iloilo, back then a sleepy little city south of Manila in the Philippines.
Why Malaysian B2B Companies need Data Profiling As B2B lead generation becomes more advanced and B2B buyers are strict in their choices, companies have noted the importance of keeping their databases free from errors. With a data profiling system in place, B2B firms are able to keep their marketing campaigns highly efficient. A good quality list is the most important element of a successful B2B marketing campaign. Richard Branson on How To Effectively Generate B2B Leads - B2B Lead Generation Company Malaysia Whenever we find a potentially good business idea, or perhaps a strategy that could help improve our lead generation process, there will always be some people who will discourage us about it. The question here is this: will we let them do it? This is where the words of Sir Richard Branson, owner of the Virgin Group, make some sense: “Screw it. Just do it.” No phrase emphasizes the importance of just going ahead with your plans or goals as what he said.
Where To Get Quality Business Leads For Your Telemarketing Campaign Your telemarketing campaign may be adequate right now, but to get the best possible results from your campaigns, you need to have all the factors that comprise a great business to business telemarketing campaign. Securing a good telemarketing script for lead generation and hiring reliable, experienced b2b telemarketers need one more thing to complete the process: a highly targeted telemarketing business list. You can either generate your own business leads by scouring the internet and phone books, purchase a business list from a lead generation company, or you can outsource to professional lead generation service providers to look for specifically qualified b2b sales leads using your criteria. An important thing to remember when buying pre-defined business lists from another company is to make sure that the list hasn’t already been sold to a competitor in your industry.
Data Cleansing and Verification - B2B Lead Generation Company Malaysia By logic, if you’ve been using same database in the last 2 years, it is likely that about two thirds of your marketing communications could be going to waste. With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale. Now more than ever, you need to put more emphasis on data quality. Have regular data cleanup to check your database for errors and ensure that you have complete, accurate, and reliable information to drive your marketing lead generation campaign. We offer the following services: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management
Software Retailer Revamps Marketing Strategy, Improves Conversion - B2B Lead Generation Australia The Client The Client is a gold-certified Microsoft Partner based in Texas, USA. It specializes indistribution and implementation of Microsoft Dynamics NAV. It also offers customized business software solutions and expert advice to medium-to-large companies particularly in the field of manufacturing, distribution, financial, field services, and logistics sectors. The Challenge Redefining Lead Generation With SEO Marketing - B2B Lead Generation Company Malaysia Having a hard time generating qualified sales leads? That is to be expected. With the world economy still feeling the after-effects of the financial meltdown in the United States and Europe (and there is no denying that everyone still feels it), finding prospects can be pretty difficult at this point. Still, that is no reason to just sulk around, mope about your fate, or perhaps do a dozen other unproductive things in your office.
Lead Generation Call Centre: B2B Lead Generation Content Tip: Charm your Readers There’s something about blogs that could either keep us or drive us away. When that certain ‘x factor’ is missing, a reader would usually just start reading a few words then suddenly would skim over paragraphs very quickly until he decides to click on the back button just like that. What you need is to add a little ‘charm’ so your readers won't skedaddle away from your content: 1. The Three Vital Ways to Make your Telemarketing more Efficient - B2B Lead Generation Company Malaysia Despite their insistence that telemarketing is on the verge of death, some marketers would eventually find themselves in the wrong spectrum when they realize that B2B companies are still conducting cold call campaigns. Telemarketing still manages to stay at the top of the list of the most effective lead generation and appointment setting channels. Its position is supported firmly by the prevailing demand for direct and real-time communications that succeed where social media and email engagement failed. Marketers maintain an immense degree of optimism that they could get quality B2B leads from cold calling. What’s more, even though case studies and white papers show numbers unfavorable to telemarketing, businesses still believe they can do more in using the channel in ways that deliver high-value opportunities. Here are three ways to make your telemarketing campaign more efficient, as seen on an article published in Target MarketingMag.com:
Elements of a Failing B2B Lead Generation Campaign There’s a reason why seasoned veterans in the world of B2B lead generation are always esteemed in a way newbies will never achieve despite being impregnated with all the necessary textbook knowledge. That reason is wisdom – which can only be gained through experience. Lots of it. The best thing about possessing wisdom is being able to discern which is right from the wrong. This is also what differentiates a typical marketer from that of a lead generation company that specializes on online and traditional marketing channels.