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Top 10 Thought Leaders in Sales and Marketing in Asia

Top 10 Thought Leaders in Sales and Marketing in Asia
Business to business or B2B marketing essentially refers to techniques and strategies used by companies who sell or market their products and/or services to other businesses. However, using traditional sales channels to reach prospective B2B buyers seem difficult. Hence, if you own a B2B business, say in Singapore, for instance, you might find it hard to drive potential clients to take notice of your products and/or services. What would you do? Two Things That Could Get You Leads Apparently, if you want to succeed in Singapore B2B marketing, you need to make content marketing a part of your strategy. Wikipedia describes a thought leader as “an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded”. Thought Leaders in Asia Here’s a bit of a disclaimer: discussing the top thought leaders in Asia doesn’t necessarily mean that these people are all Asians. 1. Who doesn’t know this guy? Follow Mark Zuckerberg on Twitter 2.

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Related:  Business, Marketing, Lead Generation, Appointment Setting, TelemLead GenerationTelemarketingCallbox APAC

Social Media in Singapore: Have you Joined the Bandwagon? There’s no question about Singapore’s reputation as a high opportunity business hub. Being one of the most technologically advanced countries in Asia, it boasts of an internet connectivity rate of 99%, with nearly 74% of the island-nation’s citizens using social media on a regular basis, not excluding the managers of top performing companies. It is then easy to point out that Singapore provides a highly lucrative avenue to search for B2B leads.

The Singaporean Experience: How to Generate Leads for Less It’s a still good time to invest in Singapore. Despite what analysts tell the local business councils, there is still enough positivity to go around. A slight economic downturn is not enough to deride the country’s image as an attraction for offshore B2B companies. The Myth about SMM for B2B Lead Generation - B2B Lead Generation Australia There’s something in social media marketing (SMM) that some B2B marketers do not like. It could be because certain surveys and reports within the industry list SMM as the least effective lead generation channel. Moreover, these same marketers adhere to the idea that decision-makers rely less on social media in prowling for solutions. However, this is just pure myth. While there are studies that center their argument in the alleged weaknesses of social media, there are also articles and surveys that still regard SMM as an important tool for fostering and maintaining B2B relationships.

Outbound Marketing: Reaching out to your Target Market Even with the advent of inbound marketing which aims to ‘attract’ audiences instead of chasing them, there’s still a significant need for outbound activities. After all, deliberately reaching out to prospects isn’t just about hard selling; sometimes, outbound efforts help maintain the fluidity of other marketing campaigns. Well, we can’t just wait for leads to come in. That’s a lot of opportunities to waste. We all know that the product or services we are offering is not for everyone. The Handy Checklist to a Successful Trade Show Appearance Trade shows basically provide B2B companies an opportunity to get closer to their audience. But the certainty to gain full advantage of these events is virtually nonexistent if you come unprepared. Luckily, contributors like Caterina Lui provide highly effective advice for making your brand visible to the people that need it. Here are her top five tips she listed in this Business 2 Community article:

Are Your Business Clients Happy? Tips in Measuring B2B Customer Satisfaction We see satisfaction surveys virtually everywhere – restaurants, grocery stores, boutiques and many other business establishments. It’s a common enough practice in the B2C arena, but is it worth doing in the B2B sector as well? While B2B clients are fellow businesses, they are still technically your “customers” whose feedback also merits attention. There are differences in the manner by which this information would be gathered, though – you can’t just hand them a small piece of paper with checkboxes and Liker scales. Feedback channels The simplest and most clear-cut way to collect feedback is by phone.

B2B Appointment Setting Done Right in Singapore In Singapore, it is crucial for B2B companies to enhance their appointment setting efforts on top of improving their lead generation campaign. Consider the fact that most decision-makers in the island nation have sophisticated preferences as to the type of solutions they want to purchase. When done right, appointment setters are able to hit their prospects and position them for a meeting with sales reps. Here are some pointers to consider when speaking to a decision-maker, courtesy of QualityContactSolutions.com: The Right B2B Appointment Setting Target List B2B appointment setting is a tenuous balance between a numbers game and creating a work of art.

The Checklist every B2B Singaporean Company Needs to Hold Smashing Events Preparing for a corporate event entails a lot of investment in terms of time, money and energy. But without a doubt, there’s B2B Singaporean companies are making it their top priority. More than 68% of B2B enterprises worldwide cite events as important and most important. Because of their value in terms of educating and engaging high-value prospects, events are taking up a huge slice of marketing budgets this year. But if we are to consider the high amount of resources involved in preparing for events, organizers will have to know the important tools and techniques needed to increase productivity and (consequently) to improve their events’ impact to the bottom line.

How to Choose the Best B2B Lead Generation Formula It goes without saying that lead generation is a complex process; one that accounts for much of a business’ success. Revenue generation can only be possible once you integrate the proper B2B leads into your sales pipeline. And it would take equally proper appointment setting skills to close a business deal. But an optimized appointment setting campaign can only be the result of an efficient lead generation. Not much has to be said, save for the fact that there is always a need to come up with a nifty plan to produce high profile B2B leads. Not only that, such a plan has to maneuver through certain complexities and technicalities without impacting ROI maximization.

Social Media: A Revolutionized Business Tool Social networking has created a comprehensive virtual environment that allows people around the globe to converse. Since the advent of social networking sites – Facebook, Twitter, and LinkedIn, our involvement to the global trend has been revolutionized. It gave people an opportunity to meet new friends on a more diverse domain. The definition of social media does not end with that, as it goes beyond what we think it can do. Social media has been altered to become a significant aspect of the modern business sector, especially in lead generation, to constantly promote consumer interest and address inquiries on products and services.

The 4Ws & 1H of a Qualified Lead in Australia - B2B Lead Generation Australia Guest Post by Rona Gumban, Production Leader for Callbox APAC campaigns. She has worked with several lead generation and appointment setting campaigns for our clients in the Asia Pacific. During campaign Kick Off meetings (a conference call between Callbox and the Client about the campaign requirements and processes), the most important question that Callbox asks the clients are: “What is a qualified lead for you?” Or “How do you define a qualified lead?” First, we need to understand what a qualified lead is. Top B2B Telemarketing Sales Techniques for Better Results Not experiencing enough conversions? Is your lead generation not producing high quality B2B leads? Do you feel that there’s a need to further enhance your B2B telemarketing efforts? These questions are typical among marketers nowadays; typical in the sense that all of them share the very same problems that impede them from gaining a competitive advantage. And indeed, they are one in the quest for finding an efficient way to improve their telemarketing campaign. Too much talk about this issue has prevailed in numerous online platforms and blogs dedicated to B2B lead generation and telemarketing.

B2B Lead Engagement: How to get more Website Response Most of the time, when B2B leads are in the market for purchasing products or acquiring services for their company, they would search for it on Google and end up visiting several websites in the process. If those prospects end up on your website, how confident are you that you have enough content, visual presentation, strategic lead capturing elements and site speed to keep them from moving on to the next? Your website’s overall impact should encourage lead engagement so visitors won’t end up in the trash bin. But how exactly does one make a business website more engaging?

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