How Marketing your Product Launches can Help your Brand Prosper in Singapore In Singapore, big consumer brands like Tiger Beer and B2B frontliners like SAP are using every amount of leverage they have to propel their influence. Aside from applying lead generation strategies, these brands also introduce new product lines expecting to maintain loyal customers while attracting new ones. However, a new product does not necessarily guarantee the intended effects. In his article, Failure to launch: Singapore brands could be wasting millions on new products, Ray Crook outlines that most new products fall into obscurity just as soon as they hit the shelves, mainly due to the unrealistic expectations brands have about how their clients view the supposed innovations. Crook cites product extensions as the primary culprit, writing, “Too many brands fall into the trap of launching endless line extensions that simply steal customers from one item to another… These cannibalistic launches bite into the share of a company’s existing revenue.
Email Lead Generation: How to Fashion Messages with High Response Rates According to statistics by Forrester Research, at least 89% of marketers use email as their primary lead generation channel. This goes to show that direct mail marketing is still a relevant tool, both for B2C and B2B purposes. And with the introduction of new conveniences in digital marketing, we can all say it would take long before email marketing fades away. While email continues to be a widely used lead generation platform, there are still many marketers (mostly SMEs) that struggle with attaining higher response rates from cold leads. Indeed, many businesses often wonder they are not getting enough traffic despite a high send out volume. If you are leading a business that confronts similar issues, consider these tips for creating emails that go straight to your audience’s heart – and not their spam folders. Give a sense of urgency. Personalize your emails. Simplify your language. Have someone handle it for you.
Let Your Instincts Help In Generating Sales Leads In Singapore When it comes to generating sales leads in Singapore, we are often interested in the numbers, the statistics, of your business prospects. You want to be successful in your B2B lead generation campaign, so you need the facts clear, no doubts or misgivings. However, even the smartest or the most accurate data may not be a good measure for profits. Sometimes, the best business solutions come from what your instincts are telling you. In that case, you must nurture your instincts well. Let it become a useful aid in your decision making. Heed your interests – your instincts are hard-wired to what interests you. As marketers in Singapore, you should also count on your instincts to tell you what to do.
Quick Fix for Lead Generation Content that isn’t Getting Found In a typical content marketing lifespan, you cannot avoid getting into a phase when you start wondering why your pieces of great content – those which are with quality and viral potential – are not stumbled upon by your target market. It’s a frustrating time, especially when you’ve become really proud of your content outputs yet they don’t really help in generating leads for your team. Apparently, there’s a whole lot of difference between creating good content and promoting it, and the latter is what ultimately decides the “searchability” of your posts. From CopyBlogger.com: #1: Build your network Today, tomorrow, next week, and next year, you need to be building your network of web publishers. Those are the bloggers, web journalists, social media power users, and others who have the audience you’re looking for. 2 tips for expanding your network and making connections with influential folks on the web: Do something epic.Be a good egg. #2: Make it shareable #3: Clones don’t win
Dimsums in Hawker: Make Your IT Products Noticeable in Trade Shows in Singapore Photo by Diana Schnuth – Singapore, like her Asian neighbors Malaysia and the Philippines, has a penchant for good food. “Bak chor mee” or mince meat noodles, barbecued chicken wings, braised duck rice, carrot cakes and dimsums are just a few of the many flavorful and mouth-watering hawker foods that are openly displayed and sold in food stalls in hot muggy hawker centers in Singapore. Can you imagine how inviting is the aroma, and how tempting are the looks of these tasteful food to the senses? Your IT products may just be as inviting and tempting to your potential customers, when offered or sold similarly like dimsums and noodles – not in a hawker center of course, but in Trade Shows. Take a clearer view of how Trade shows or events could be beneficial to IT products or for any brand for that matter, along with other marketing tactics you have in place. What is Trade Show? Who should come to a trade show? You Your Target Consumers It’s economical.
What B2B Marketers MUST know about Honesty For B2B marketers wanting to improve their demand generation efforts, listen up. There’s a lot to consider in the recent controversy involving NBC’s Brian Williams. The 55-year-old poster boy for debonair journalism has come under fire after an episode of Nightly News where he said he fabricated an on-location Iraq War report. This was later contradicted by people who were with him when the helicopter they boarded was forced to land after taking a “hit” from an RPG. Honesty is the best policy By now, you want to know the significance of this issue to B2B lead generation and appointment setting. First of all, in order to drive leads, you first consider the type of inbound strategies that generate demand. But ever since the social media revolution, buyers (especially in the B2B market) treat content beyond their face value. What he means to say is that customers want pure authenticity, and simply lying to their face just won’t cut it. Trust and knowledge: A perfect combo
Top Tips to a Better Mobile Marketing Experience B2B marketing today has come a long way. A long time ago, in a mystical period known as the 80s, companies that needed to increase their client base depended primarily on the telephone to generate leads. Today, marketers are provided with more options for promoting their products and services with higher chances of acquiring high profile conversions. Along with social media, mobile marketing is one of these innovative channels that have made it possible for B2B companies from various industries to increase sales as well as broaden their brands’ influence. On that note, B2B marketers are constantly seeking for effective ways to leverage mobile devices in their lead generation. What you can do to avoid these mistakes is to take into account these effective mobile marketing tips courtesy of Huffington Post contributor and digital marketing strategist Scott MacFarland. Irrelevant Content: Put your consumer hat on. Don’t bore out email subscribers. For the full article, click here.
B2B Appointment Setting Done Right in Singapore In Singapore, it is crucial for B2B companies to enhance their appointment setting efforts on top of improving their lead generation campaign. Consider the fact that most decision-makers in the island nation have sophisticated preferences as to the type of solutions they want to purchase. When done right, appointment setters are able to hit their prospects and position them for a meeting with sales reps. Here are some pointers to consider when speaking to a decision-maker, courtesy of QualityContactSolutions.com: The Right B2B Appointment Setting Target List B2B appointment setting is a tenuous balance between a numbers game and creating a work of art. A Compelling Offer Why would a business owner or manager want to accept the offer of an appointment? Professional and Memorable Every good B2B sales representative knows how to engage the gatekeeper and their prospect in a professional and memorable phone conversation. Keep Appointment Setting Records and Adjust Persistence
Make Your Lead Generation Efforts Work This Year of the Monkey In ancient times, major decisions in commerce were always made with the advice of seers, oracles, and horoscopes. Possibly, because of the world economic situation in the past decade, this practice has gained even more popularity. It is a tendency that comes from wanting to make sure that business will be conducted successfully. Philosophical Basis of Horoscopes in Business The application of astrology and horoscopes to business is based on the belief that planets are the source of clear and well-balanced instructions based on the laws of nature laws, which determine what people are, how they live and move. Studying the influence of planets is the key to knowing what a person and his dealings on earth will be worth; and what he can do to prepare for life’s occurrences. Applying Horoscopes to Business Both Chinese and Hindu horoscopes devote much attention to business. The business horoscope is basically derived from calculating business prospects from a person’s horoscope.
4 Steps to Improve Email Response Rates There’s no doubt that email leads other B2B marketing channels by a wide margin in terms of reliability in generating qualified sales leads. Along with company websites and in-person events, emails continue to top the priority lists of any forward-thinking marketer. Cold-hard facts and figures make a telling case of this. But there’s reason to believe that not all email campaigns follow best practices. You cannot really fathom a feeling that recipients decline to respond to your messages. Clearly, this is a dilemma common among many B2B businesses. Align Messaging and Offers. Be Creative. Create Urgency. Ensure Understanding. Source: Email Marketing ABC’s: 5 Tips to Increase Demand Generation Email Response Rates Please follow and like us: