How Marketing your Product Launches can Help your Brand Prosper in Singapore In Singapore, big consumer brands like Tiger Beer and B2B frontliners like SAP are using every amount of leverage they have to propel their influence. Aside from applying lead generation strategies, these brands also introduce new product lines expecting to maintain loyal customers while attracting new ones. However, a new product does not necessarily guarantee the intended effects. In his article, Failure to launch: Singapore brands could be wasting millions on new products, Ray Crook outlines that most new products fall into obscurity just as soon as they hit the shelves, mainly due to the unrealistic expectations brands have about how their clients view the supposed innovations. Crook cites product extensions as the primary culprit, writing, “Too many brands fall into the trap of launching endless line extensions that simply steal customers from one item to another… These cannibalistic launches bite into the share of a company’s existing revenue.
Research & Consulting Research and Consulting Callbox provides marketing leverage to organizations offering research and consulting services including (but not limited to): Industry and market analysisClient profilingBusiness due diligenceFinancial and forensic analysisMarket strategy formulationBest practice benchmarking. We initiate smart b2b lead generation campaigns to generate research and consulting leads from the financial, healthcare, telecommunications, software, hardware, biotechnology, and other industries from both government and private sectors. Dial 65 6248.5023 to speak with a Callbox Marketing Consultant. You can also email us or set a phone appointment – just fill in the short form below and click Schedule Callback (we promise it’s short, 2 minutes, tops) and we’ll call you.
Email Lead Generation: How to Fashion Messages with High Response Rates According to statistics by Forrester Research, at least 89% of marketers use email as their primary lead generation channel. This goes to show that direct mail marketing is still a relevant tool, both for B2C and B2B purposes. And with the introduction of new conveniences in digital marketing, we can all say it would take long before email marketing fades away. While email continues to be a widely used lead generation platform, there are still many marketers (mostly SMEs) that struggle with attaining higher response rates from cold leads. Indeed, many businesses often wonder they are not getting enough traffic despite a high send out volume. If you are leading a business that confronts similar issues, consider these tips for creating emails that go straight to your audience’s heart – and not their spam folders. Give a sense of urgency. Personalize your emails. Simplify your language. Have someone handle it for you.
Top 10 Thought Leaders in Sales and Marketing in Asia Business to business or B2B marketing essentially refers to techniques and strategies used by companies who sell or market their products and/or services to other businesses. However, using traditional sales channels to reach prospective B2B buyers seem difficult. Hence, if you own a B2B business, say in Singapore, for instance, you might find it hard to drive potential clients to take notice of your products and/or services. Two Things That Could Get You Leads Apparently, if you want to succeed in Singapore B2B marketing, you need to make content marketing a part of your strategy. Wikipedia describes a thought leader as “an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded”. Thought Leaders in Asia Here’s a bit of a disclaimer: discussing the top thought leaders in Asia doesn’t necessarily mean that these people are all Asians. 1. Who doesn’t know this guy? Follow Mark Zuckerberg on Twitter 2. 3. 4. 5. 6. #7 Dr.
Let Your Instincts Help In Generating Sales Leads In Singapore When it comes to generating sales leads in Singapore, we are often interested in the numbers, the statistics, of your business prospects. You want to be successful in your B2B lead generation campaign, so you need the facts clear, no doubts or misgivings. However, even the smartest or the most accurate data may not be a good measure for profits. Sometimes, the best business solutions come from what your instincts are telling you. In that case, you must nurture your instincts well. Let it become a useful aid in your decision making. Heed your interests – your instincts are hard-wired to what interests you. As marketers in Singapore, you should also count on your instincts to tell you what to do.
The Checklist every B2B Singaporean Company Needs to Hold Smashing Events Preparing for a corporate event entails a lot of investment in terms of time, money and energy. But without a doubt, there’s B2B Singaporean companies are making it their top priority. More than 68% of B2B enterprises worldwide cite events as important and most important. But if we are to consider the high amount of resources involved in preparing for events, organizers will have to know the important tools and techniques needed to increase productivity and (consequently) to improve their events’ impact to the bottom line. A checklist often comes in handy as they can help you make sure your marketing campaign has all the right elements in place. Do you have these in your checklist? 1). 2). 3). 4). #B2b Event Checklist#Singapore Event Checklist
Quick Fix for Lead Generation Content that isn’t Getting Found In a typical content marketing lifespan, you cannot avoid getting into a phase when you start wondering why your pieces of great content – those which are with quality and viral potential – are not stumbled upon by your target market. It’s a frustrating time, especially when you’ve become really proud of your content outputs yet they don’t really help in generating leads for your team. Apparently, there’s a whole lot of difference between creating good content and promoting it, and the latter is what ultimately decides the “searchability” of your posts. From CopyBlogger.com: #1: Build your network Today, tomorrow, next week, and next year, you need to be building your network of web publishers. Those are the bloggers, web journalists, social media power users, and others who have the audience you’re looking for. 2 tips for expanding your network and making connections with influential folks on the web: Do something epic.Be a good egg. #2: Make it shareable #3: Clones don’t win
Lead Nurturing Done Right Lead Nurturing Done Right. Simple. Smart. Effective. You’ve heard about Marketo, Eloqua, and Hubspot, right? Big and popular as these companies are, their success in marketing is founded on one basic principle: sending the right message to the right person at the right time. However, most lead nurturing systems are too expensive and time consuming to set up. Callbox Pipeline provides you with an intelligent, easy-to-use lead nurturing system without the clunky interfaces and overpriced tools:
Dimsums in Hawker: Make Your IT Products Noticeable in Trade Shows in Singapore Photo by Diana Schnuth – Singapore, like her Asian neighbors Malaysia and the Philippines, has a penchant for good food. “Bak chor mee” or mince meat noodles, barbecued chicken wings, braised duck rice, carrot cakes and dimsums are just a few of the many flavorful and mouth-watering hawker foods that are openly displayed and sold in food stalls in hot muggy hawker centers in Singapore. Can you imagine how inviting is the aroma, and how tempting are the looks of these tasteful food to the senses? Your IT products may just be as inviting and tempting to your potential customers, when offered or sold similarly like dimsums and noodles – not in a hawker center of course, but in Trade Shows. Take a clearer view of how Trade shows or events could be beneficial to IT products or for any brand for that matter, along with other marketing tactics you have in place. What is Trade Show? Who should come to a trade show? You Your Target Consumers It’s economical.
Bad Lead Generation Move In Australia – You Tell A Lie We all have heard of the various things we need to do in order to generate good sales leads in Australia, but it is rare for us to hear about what not to do in our lead generation campaign. And one of the things we should never do is to lie. Yes, while this might sound like an obvious advice, too often, we end up lying our way to reach our business prospects. We lie to get past the gatekeepers, we lie to impress our prospects, and we lie to get that deal sealed. While that can get us the desired results for now, the drawback later on would be huge. So huge, in fact, that it can ruin our business reputation in the long run. Pressure and sales goals notwithstanding, lying should never be part of your appointment setting plans. In the first place, why lie when there is nothing to hide?