Introduction to Glastonbury Glastonbury Festival is the largest greenfield music and performing arts festival in the world and a template for all the festivals that have come after it. The difference is that Glastonbury has all the best aspects of being at a festival in one astonishing bundle. It’s like going to another country, a hip and thrilling Brigadoon that appears every year or so. Coming to Glastonbury involves a fair amount of travel, and probably a queue to get in but, when you get past these impediments, you enter a huge tented city, a mini-state under canvas. The Festival site has distinct socio-geographic regions. But that busy whirl of excitement is not to everyone’s taste. The Festival takes place in a beautiful location – 900 acres in the Vale of Avalon, an area steeped in symbolism, mythology and religious traditions dating back many hundreds of years. Then there are the people, thousands of them in all their astonishing and splendid diversity!
Barbour Date January 6th 2017 Today marked the launch of our BarbourInt Snapchat channel and we’re offering our followers the chance to get creative to win a Barbour International Original Wax Jacket customised in collaboration with Robert Montgomery. Pictured our Robert Montgomery customised Barbour International Original Wax Jackets. Robert Montgomery is a conceptual artist that brings a poetic voice to text art. He creates art from Billboards to light pieces and watercolours. Follow these simple steps to be in with a chance to win: 1.Follow our BarbourInt Snapchat account 2.Screen shot our dedicated competition ‘story’ 3.Add your own design and snap us back to win a customised Barbour International Original Wax Jacket The competition will run from Friday 6th– Tuesday 10th January at 3pm. In 1953, the International was chosen as the official ‘uniform’ for the Vincent Owners Club.
Hunter switches from fashion week to festivals to flaunt 'seasonless' approach After announcing plans in January that it would be moving away from fashion week to focus on festivals, Hunter has revealed the impetus for the move stems from its need to create a sustained narrative over the summer and to develop closer ties with its consumers. The decision to abandon showing at London Fashion Week makes sense to the British heritage brand, which is famous for its wellington boots. The retail landscape is shifting and coupled with the growing appetite from shoppers for almost instantaneous services, means having only “two fashion moments” per year isn't enough for Hunter to sustian fan engagemenent over longer periods, particularly during the festival period when it’s products are in their highest demand for soggy fields. “I see this now as a step change for the brand and this is the start in 2016 of what will become a different calendar approach to how we speak to our customer.
GUEST OPINION What do Chinese consumers look for in British brands? This year’s Black Friday-Cyber Monday-Christmas boom was kicked off in style by Single’s Day in China on 11 November – and shows just how important the Chinese market could be to UK etailers. Here Dan Matthews explores what Chinese consumers want from UK brands China is the 21st Century’s economic superpower. Years of investment by foreign businesses has made the country rich and in recent years its reputation as the “factory of the world” has seen countless brands source manufactured goods there. Economists say the country’s super-boom years are over; these were the days in 2006-07 when its economy was growing by up to 15 per cent annually. But it is still moving forward at a spritely 6-7 per cent a year – many times faster than the comparatively sluggish economies of Europe and the US. The legacy of this fast growth is quick societal change. The buying power of this group is eye-watering. The UK’s digital retail sector is worth £52.25 billion a year. Tapping into the Chinese zeitgeist
Millennials Want Brands To Be More Authentic. Here's Why That Matters. I honestly can’t recall the last time I bought something based off a television commercial. I can’t recall the last time a billboard had a lasting impression on me. In 20 years of using the Internet, I don’t think I’ve ever clicked on a banner ad. In my house, sales papers go to either the trash or the fireplace. Right now, as I write this, Spotify just interrupted my playlist of instrumental concentration music to play an ad, and I have no idea what that ad was about. Traditional advertising literally has no effect on me. Here’s why: Millennials don’t trust advertisements. Only about 1% of millennials claim that a compelling ad influences them. Now, this tidbit of information might not mean much if the millennial generation were still made up of mostly free-living college students bopping around between class, Netflix binges, and Bonnaroo. But that’s not the case anymore. Millennials are actually kind of in control now, and before long, they’ll be the number one market influencer. 4: Care
Case Study – Burberry Acoustic Campaign | Social Media Practices Burberry Acoustic Campaign By Megan Gagliardi YouTube: YouTube Playlist has 86 videos and 958,904 views Facebook Page – Facebook Page has 2,004 likes and was establish February 4, 2011 Instagram – trending hashtag of #burberryacoustic with with 290 posts. Purpose of this campaign? What is Burberry Acoustic? Results of Campaign Efforts Consumers “love” the videos and photos of Burberry’s latest collections and catwalk shows. Data is split half and half; half of consumers talk about Burberry after seeing Burberry Acoustic campaigns and the other half only mention the music.A little over 10% mention desire or intent to purchase Burberry products after seeing the campaign. Like this: Like Loading...
Burberry raises marketing investment with Apple Music channel Burberry has invested in taking its five year-old music platform onto Apple Music, the paid-for service which has attracted 11 million sign-ups with a three-month free trial offer. Apple Music joins YouTube, Burberry's own website and Spotify as arenas where the brand showcases its support for British artists, who have included James Bay and George Ezra. However, it is the only place where users have to pay a monthly fee to access the content. Burberry is launching the Apple Music channel with exclusive videos from emerging artists and a forthcoming performance from Alison Moyet at the Burberry Womenswear show in London on Sept. 21. The channel can be found in the "curators" section of the Apple Music service. Burberry, which reported like-for-like sales growth of 6% for the three months to June 30, ventured into music in 2010. Since 2010, its Burberry Acoustic playlist on YouTube has notched up 98 performances and attracted 1.7 million views.
Brand loyalty highest in Gen X consumers: eMarketer Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer. Gen X members were born between 1965 and 1976 and are currently ages 35-46. Generation Y and millennial consumers have grown up with technology and smartphones, but Gen X represents those consumers who remember a time without digital advertising and therefore respond equally to modern and traditional marketing. “That’s the interesting thing – the similarity in profile and behavior with millennials,” said Noah Elkin, principal mobile analyst at eMarketer, New York. “I think that for luxury marketers, there is a greater concentration of affluents within Gen X because they have entered the prime earning potential of their careers,” he said. They have a high affinity for the brands they trust and are willing to pay a premium for their products, according to eMarketer.
British Brands Bank on Heritage for Future Growth Honor thy heritage. In a retail market undergoing transformation, many British brands are leveraging their history in order to differentiate themselves. Where British brands excel — maintaining core values is at the center of their business strategies — seems remarkably fresh and necessary given the tumultuous climate that’s been shaken by unsteady economies, uncertain global politics and capricious consumers. Oh, and Amazon, too. There’s been a wide range of approaches to face consumer demands and shifting values. Many global fashion apparel and retail brands have revamped their identities, throwing out baby, bath water and tub while they’re at it. That’s not to say that U.K. brands haven’t been hit — hard, in many cases — by retail’s ongoing transition and Brexit. In an effort to sustain success and break into additional markets, the British Consulate has worked with several brands to expand their reach. The original New & Lingwood store. What’s Old Is New Again Socially Speaking