Give your Australia B2B Blog a Major Makeover with these Tips Blogs are known within B2B circles as excellent lead generators, accounting for about 67% of qualified leads and an ROI boost, according to Hubspot. It comes as no surprise that many marketing executives put a lot of heart and soul into their corporate blogs. However, one cannot discount that certain blog strategies can lead to mediocre results such as poor lead quality and a reduction of inbound links, impacting B2B lead generation and ultimately the bottom line. So, if you are in such situations, these tips from Pardot Senior Manager Adam Waid provide some necessary steps for improving your blog’s lead generation performance. Plan Out Your Blog Content Blogging can get overwhelming fast. Creating a well-structured editorial calendar helps improve your blog’s efficiency and coherence and ensures accountability for fresh content generation. Some organizations plan out an entire year, but you may work best on a quarterly (or even weekly!) Offer Recommended Reading Offer Downloads
Why You Should Bet Your Money on Digital Marketing (And Win) [FREE EBOOK] Don’t know where to allocate the biggest chunk of your marketing budget next year? How about which platform will have the best odds in having maximum ROI? We brainstormed ideas, assessed the merits of each, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of next year’s marketing trends. To make the right decisions, you need more than just prudence and a discerning mind. Read this ebook to find out: Where to put your money in Digital Marketing How to best take advantage of social media Why infotainment and bite-size videos are vital Why you should step up your Influencer Marketing game Why you’re in the wrong job if you’re not big on Mobile Marketing
World's Computer Giant Gets Even Bigger with Callbox The Client The Client is a global systems integrator and provider of end-to-end enterprise IT and software solutions. Its service portfolio includes strategic outsourcing, IT consulting, application management, training, small business services, asset recovery, and software services. The Challenge The Client wanted to expand its market and open new accounts in the Asia-Pacific Region with as little difficulty in finding qualified leads as possible. The Client had the following requirements for this campaign: 1. 2. 3. Having raised the bar, and seeing Callbox’s previous experience in b2b lead generation for multi-level marketing campaigns, the Client greenlighted the partnership. The Callbox Solution The Client hired Callbox in July 2009. Customer Nurturing Campaigns Callbox deployed three customer nurturing projects designed to identify and communicate with the Client’s business partners in Malaysia. The Results “You are a great gun.
Callbox Delivers a Grand Slam for Global Printing Giant The Client Industry: Printing Company Size: 1001-5000 employees Location: Singapore Headquarters: USA The Client is a world-renowned manufacturer of coding, printing and laser marking products, fluids, and accessories for the product identification industry. Their company has over 325,000 units installed worldwide, serving 135 countries, and is widely considered as the leading expert in continuous ink jet (CIJ), laser marking, thermal ink jet (TIJ), thermal-transfer overprinting (TTO), case coding and labeling, and wide array printing. Campaigns The following are the campaigns in which the Client has employed the services of Callbox, in chronological order: APAC Customer Profiling (November 2013 – January 2014) Objectives The Client wanted to cleanse their Asia Pacific list containing more than 10,000 contacts, most of which are obsolete and inaccurate. Methods and Results Callbox standards dictate a thorough and meticulous process of delivering output to its clients. Campaign: U.S.
World-class Branding Consultancy Gets Marketing Boost with Callbox The Client The Client is the world’s largest brand consultancy with a network of 33 offices in 27 countries. Over the past 40 years, it has created and managed branding campaigns for some of the world’s most recognized brands including BMW, P&G, and McDonalds. The Challenge Part of the Client’s marketing strategy is conducting a series of events each year. To identify target contacts and send out email invites.To qualify prospects based on the Client’s pre-defined criteria. The Callbox Solution Having worked with a number of big companies in Singapore and Thailand before, the Client had already compiled a database contacts which would be used in this campaign. The first was an email campaign to send out invitations containing details of the event, along with a short summary of the Client‘s profile and its services. The second wave involved an outbound telemarketing outreach to qualify email respondents based on the Client’s qualification criteria. The Results
IT and Software: Mastering Product Knowledge Before your First Sales Pitch Consumers today are socially networked, digitally connected, and favor detailed information regarding the product they want to purchase. And most of them conduct research before even speaking to a sales team. However, smart buyers usually approach sales representatives when faced with questions they need accurate answers for. These questions are those which cannot be answered by social media posts, web articles, white paper, and even the website itself. Hence, having extensive product knowledge is important in effectively handling customers’ concerns for successful sales. Significance of Knowing the Product Being Sold Since tech products are higher form of commodities that require thorough explanation before customers completely understand how they are used, product knowledge is necessary in closing deals. Here’s How to Face Marketing Challenges in Australia’s Software Industry How Software and IT Companies Make Sales Answer all questions. Meet expectations. Make lasting impressions.
Top reasons for hosting events in Singapore We are known for many identities, of which, “Food Paradise” is commonly heard of. Being known as a tiny island on the map, Singapore has certainly built a name for herself over the last few decades. Apart from being a country that is known for food, Singapore is also recognized for being one of the top choices as events destination. From lifestyle to business events, many event organizers are laying eyes on our garden city to hold their events. World-Class Facilities With spacious convention halls such as Suntec City and The Marina Bay Sands, it is no surprise to hear international events and business conventions being held locally. Strong Social-Cultural Impact As the influence of western culture is vast and pervasive, it is no surprise to see Singaporeans enjoying social and lifestyle events such as beer and food festival. Ease in Mixing Business with Pleasure Besides being voted as one of the top 10 business hubs, businessmen do feel exoticism with a familiar comfort.
Data Cleansing and Verification Home to a vast diversity of marine life, the reef is a stunning display of nature’s beauty that Australia can always be proud of. Thus, the government has since been seeking to preserve the reef from environmental degradation, noting its importance of being as much a natural treasure as a source for tourism revenue. The Great Barrier Reef is only one example of the merits of keeping something clean. In terms of B2B marketing, a clean database leads to more consistent marketing and sales successes. Fortunately, we are capable of undertaking such tasks as we offer the following services: Data Cleansing / Data Scrubbing Verification of Data Deduplication Database Management We know how important it is to keep your database fresh and clean. Take our word for it.
The Handy Checklist to a Successful Trade Show Appearance Trade shows basically provide B2B companies an opportunity to get closer to their audience. But the certainty to gain full advantage of these events is virtually nonexistent if you come unprepared. Luckily, contributors like Caterina Lui provide highly effective advice for making your brand visible to the people that need it. Here are her top five tips she listed in this Business 2 Community article: Announce your trade show presence often and everywhere. You want as many people as possible to know your company is exhibiting at the trade show. Check out Callbox and Its Best Multi Channel Marketing Approach! Announce your trade show presence via press releases, social media, your company’s website and blog, email signatures, etc. And don’t forget to make it personal. Get creative with your trade show story. Aside from announcing that your company is exhibiting at the show, find a creative way to tell your audience what your company will be doing there. Have fun with your story!
Leaving your lead generation campaign to the expert? As a business owner, I understand that you want to be involved especially during the startup phase. However, as your business grows, you’ll need to start delegating tasks to ensure that your business is running efficiently. According to Gallup, delegation is the key to business growth and expansion. They compare the results of their study with Inc, on 500 business owners and the result shows that strong delegator talent has an average three-year growth rate of 1,751% while the CEOs with weaker delegation talent only has an average three-year growth rate of 112%. Lead generation is important in every growing business. Fill your sales pipeline with high-quality new leads Nurture new leads for conversion Follow up on old and lapsed leads or appointments But why do companies outsource their lead generation campaign? Lead generation should not be the responsibility of your sales team. Reason #1: It is cost effective. Hiring salespeople time-consuming. Reason #2: They can generate warm leads.
Four IT Mistakes That Can Ruin Your Business Database Systems In any business, protecting consumer data should be the most important part of your business operations. Without a comprehensive business database, you would be unable to find the right business prospects, as well as ensure the integrity and security of your IT lead generation campaigns. I mean, if you yourself could not protect the private data that is already in your firm, then how can you assure sales leads prospects that you can protect any data that they share with you? That would certainly hurt your bottom line. But here is the thing: the security issues that plague your firm (and tarnish the image of your B2B appointment setting campaigns)? These can be easily handled, since they start with you. There are at least four IT mistakes that you should avoid. Skip the anti-virus – all right, this may sound old news to some, but a surprising number of individuals still skip anti-virus program in the hope of saving a few bucks.
How to Get More Clients for your Consulting or Financial Business The social media is driving the netizens crazy. When issues come up like birth and death of celebrities, arguments among presidentiables, terrorism attack in airports or even just those daily controversies among ordinary people, make everyone else flock to the internet and actively join the thread of discussions. These social platforms seem to possess a sublime force that draws the netizens to get interested, react, and participate. “Like the social media, your consulting business can cause a craze among your target customers. But don’t get too excited yet… ACMA’s DNC listing provides protection to people and businesses in Australia from getting bombarded with telemarketing calls and unsolicited emails. So, what’s the best next thing to do? Run a lead generation campaign that will drive customers crazy over you consulting business. Customer Profiling Classify your best target customers into groups and customize the best business approach for them. Email Copies Initial “opt-in” Copy