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Well-Documented Multinational Company Switches to Telemarketing, Lowers Cost Per Lead by 60%

Well-Documented Multinational Company Switches to Telemarketing, Lowers Cost Per Lead by 60%
The Client The Client is a leading managed print solutions provider offering a wide range of office printers, multifunction devices, copiers, and software solutions to help its clients manage information and workflows efficiently. With over 60 years’ experience in document management outsourcing, the Client currently has over 15,000 employees across 160 countries. The Challenge The Client tried various methods to generate sales leads (offline/online advertising, sales promotions, mobile marketing, etc.) but with the amount of manpower, materials, and budget allocation these methods required, the cost per lead was spiraling. Additionally, outcome from their previous campaigns was difficult to measure and the resulting leads offered little potential for conversion. The Client had one goal: To increase the number of highly qualified sales leads and business appointments delivered regularly to its sales team to keep them constantly engaged in revenue-generating activities. The Callbox Solution

http://www.callbox.com.my/well-documented-multinational-company-switches-to-telemarketing-lowers-cost-per-lead-by-60/

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3 Ways To Create Better Appointment Setting Conversations In every appointment setting task that you have to involve yourself in, you also need to remember how to best keep a conversation going. As long as your business prospects talks, there is a chance for you to generate more sales leads or a closed deal. The only challenge here is how you actually pull that off. For the veterans, having a conversation would be a natural act. But for those new in the game, it helps to know a few pointers to do it right.

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Social Media Marketing - B2B Lead Generation Company Malaysia If you could work a crowd and get people talking about your brand, you’d have the most powerful lead generation tool any business can have: word-of-mouth. Guess what, we’ve taken traditional word-of-mouth lead generation and appointment setting to a whole new level with social media marketing. Our social media services give you:

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