Benefits and advantages of Data Cleansing Techniques Data cleansing is the process of recognizing mistaken or unethical data from a database. The process is mainly used in databases where improper, unfinished, inaccurate or irrelevant part of the data is identified and then altered, replaced or deleted. Business enterprises largely depend on data whether it is the honesty of customers’ addresses or ensuring accurate invoices are emailed or posted to the recipients. To ensure that the customer data is used in the most productive and meaningful manner that can increase the fundamental value of the brand, business enterprises must give importance to data quality. Managing and ensuring that the data is clean can provide substantial growth to the business. Business enterprises can face lots of hassles such as high cost involved in processing errors, manual trouble shooting, incorrect invoice data and shipments to wrong address. Here are the advantages of data cleansing: 1. 2. 3. 4.
7 Tools to Automate Your Marketing Tasks (Without Blowing Your Budget) August 1, 2016 5 min read Opinions expressed by Entrepreneur contributors are their own. These days, marketing is as much a science as an art. The marketing landscape has become increasingly more complex, producing whole platforms and tools that help automate marketing and marketing tasks -- from email and content marketing and promotion to entire campaigns. Related: 10 Marketing Automation Hacks All Businesses Should Be Using According to G2 Crowd, there are more than 30 enterprise-level marketing-automation platforms to choose from, assuming you have lots of cash to spend. The good news is, there are plenty of low-cost or even free tools offering robust features and capabilities to help you streamline and automate repetitive tasks, reduce human error, manage complexity and make it easier for your startup to market, measure and optimize all efforts. 1. Drip is a light-weight alternative to systems like Infusionsoft and Marketo. 2. 4. 5. 6. 7. Make automation personal
Social Media Promotion - 11 Effective Ways to Boost Your Content You’ve spent hours researching, analyzing, and finally creating compelling content to help you reach your content marketing objectives. And like book authors, you need to spend as much, if not more time promoting your content as writing it. Where better to promote your content than where we spend more than 25 percent of our online time: social media. According to Experian, 80 percent of marketers are already promoting their content in social media–but are they doing it effectively? Before we get deep into social media tactics, ensure you’re planning out your content—and social media updates—on an editorial content calendar. Now it’s time to take your social media promotion to the next level. Here are 11 effective ways to promote your content using social media you probably aren’t doing enough of. We all know tweets with images get more engagement. You’re writing great content, but are you writing a title worthy of grabbing someone’s attention in social media? Don’t just drop links.
4 Goal-Specific Ways to Measure Influencer Marketing ROI It’s hard to believe now, but two years ago, “influencer marketing” barely registered on Google Trends, receiving just six percent of the interest it does today. When we launched Shopping Links, an influencer marketing platform connecting fashion and lifestyle bloggers and leading international brands, many marketers didn’t know the term. The only way for brands and influential bloggers to connect was through expensive social media agencies, which offered little in the way of reporting. In this environment, measuring the impact of an influencer marketing campaign was nearly impossible. Thankfully, influencer marketing has become far more transparent. Through social metrics, affiliate links, and Google Analytics, we are able to show brands a great deal of data that allows them to measure many aspects of their campaign. How you measure your own ROI on influencer marketing depends largely on your objective. These brands will all approach their ROI differently. Goal: Visibility Goal: Content
Conversations to Conversions: A Rundown of the Top Email Writing Tips According to numbers by Ascend2, at least 82% of B2B and B2C companies are handling email marketing campaigns. And there are several reasons for this. For one, email continues to be an effective means of communicating a brand’s products and services owing to how well it can educate and ultimately convince prospects to make a purchase. In fact, a great deal of a company’s total revenue is due in part through email marketing campaigns – at least those that approach email writing with a keen eye for detail and, more importantly, a great deal of knowledge on what makes people respond to a message in their inboxes. Writing email copy may seem like a piece of cake to anyone outside the B2B world, but it actually involves a lot more effort and creativity. With that said, here are some writing tips to consider in your next email campaign. #1) Stellar Subject Lines First of all, let’s focus on that part of an email where the recipient sees first. And to tell you the truth, it’s not that easy.
B2B Leads : The Marketing Way: Pro Tip in Lead Scoring: Stop Doing it Wrong Any marketing campaign is effective as long as it generates the right kind of B2B sales leads. Quality is the underlying principle in a lead generation program. And better revenue generation is impossible if your sales pipeline is filled with disinterested leads, entailing a waste of time and money. Hence, an improved lead scoring system should always be considered. With one in place and implemented with marketing automation software, a business is able to pursue only high-value sales opportunities. Howard Sewell, president of the Spear Marketing Group, has listed the common mistakes that hamper lead scoring effectiveness. No separate scores for behavioral and demographic values. Demographic scores are best thought of as how interested you are in a prospect. Score Inflation When you award points to a prospect for some specific behavior (e.g. visiting a Web page, attending a Webinar), that score shouldn’t last forever. Scoring email opens Read the full article here.
B2B Leads : The Marketing Way: Unpredictable Prospects are not an Excuse for Failing Sales. Here’s Why. Marketers are in a constant struggle to maximize their lead generation and appointment setting activities. There is always a desire to expand profits and improve the public perception of one’s brand by capturing customer loyalty. But it’s an unstable world the B2B market, where everything that shouldn’t happen can happen. Some marketers link lead unpredictability to failed sales opportunities. One way of course to confront this issue is to keep your buyers motivated, but is this really the case? It’s not really a case of knowing what the prospects want. 1. “Without a documented sales process that reflects current reality and is well understood by all customer-facing teams, a lot of problems quickly appear,” says Revenue Ramp Up founder Mike Andrews in this post. 2. B2B suppliers cannot do without an efficient lead scoring mechanism since it is impossible to gauge audience interests. 3. To enhance your sales productivity, you will need to improve the performance of your staff.
The Big Players In The Future Of Cloud Computing Cloud computing is set to usher in a new age of outsourcing, and the competition for IT sales leads will only increase despite the fact that IT services will continue to be in high demand in the future. Outsourcing processes of the future will revolve around Software-as-a-service (SaaS) and cloud computing, and technology leads for these services will abound. Lead generation service providers will benefit greatly by specializing in IT lead generation and affiliating with cloud computing service providers. There is a large possibility that the leading IT and cloud service provider of the future will originate from Europe or the United Kingdom. Meanwhile, Indian companies Tata and Wipro will nonetheless strive to maintain global dominance.
Developing an Marketing Automation System? Take These Steps What’s in the word “development” that many businesses tend to associate with success? Development in a more specific sense also means an act of adding and subtracting. For instance, real estate development involves the clearing up of a patch of land to make room for townhouses along with such important features as sewage systems and recreation areas. The process involved in this example of development can also be applied to B2B marketing, which is experiencing unprecedented developments all on its own. Recently, managers want to streamline their lead nurturing activities, optimize their CRM infrastructure and ultimately free themselves from the stress typically associated with a nauseating amount of data. It is in this sense that marketers want to develop their lead management processes by adding new features to it that can effectively subtract stress through marketing automation, hence improving quality customer relations. Determine your process. Capture data. Establish baseline goals.