Leading Global Facilities Management Company Adopts Telemarketing after First Campaign with Callbox The Client The Client is an Australia-based privately-owned facilities management company with corporate headquarters in Saginaw, Michigan and Chicago, Illinois. It provides integrated facilities management services including mechanical, electrical, fire service, hydraulic, janitorial services, landscaping, and pest control. As of 2014, the Client’s main company operates in six countries including the US, Canada, Australia, South Korea, India, and China, servicing over 300 million square feet of municipalities, schools, stadiums, offices, and various industrial and non-industrial facilities. The Challenge For many years, the Client had been relying on occasional email and inbound marketing efforts to generate sales opportunities. So, when the opportunity came up to evaluate other options for future growth, the Client knew their lead generation strategy had to change. The Client outlined its objectives: The Callbox Solution The Results
Can’t Wait for Leads? Use Outbound Marketing Effort in Singapore! Businesses nowadays prefer to use the conventional way of inbound marketing to attract traffic and convert leads even though it takes a lot of time to see the results. However, most companies still use Outbound Marketing techniques to drive leads and sales for their business. Having an old-fashioned phone call to communicate with customers can help in reaching out to them regardless the size of the business or the type of industry they’re into. Many believed that it’s best to utilize Outbound Marketing to enhance the effectiveness of your team’s inbound effort. Since Inbound Marketing effort takes time to do this, with the help of Outbound Marketing, you will be able to do the following for leads to come in faster. Research Can Help Get Higher Success Rate. Finding companies that are a good fit before reaching out to customers will have higher success rate because of targeted companies to go after. Use Cold Calling To Communicate with Customers. Get some few tips on from our blogs:
How to Get Targeted Business List with the Help of Outsourced Lead Gen Company I love Ramen! This popular Japanese soup has become my favorite weekend indulgent. Whether home cooked or ordered from some resto, I make it a point that my Ramen has all the special ingredients in it: salted pork, soup, topping and the most important is the original flavorful Chinese style Ramen noodles. A B2B industry is 99% data driven. When outsourcing a lead generation campaign, you and your lead generation provider should be directed to the same goal: to find new customers and grow the business, and there’s no better way to achieve that than having the best candidates of customers in your business list. Grab some important call to actions below in getting a targeted list with the help of an outsourced lead generation company: Dedupe Data deduplication is a process of data compression technique to eliminate duplicates. Do the same with recurrent campaigns. Related: The Hidden Gems of the Web: Where Can You Get a Good B2B Lead List? Profile Verify It never hurts to ask.
The BEST Answers for FAQs in Marketing Automation “Why do grown-ups sometimes cry when they’re happy?” – a kiddo’s question that made me smile, and go blank for awhile… Those little querists often shoot questions that make adults wonder and grope for answers. Although you can probably fabricate a reply but that might just get you into bigger trouble – more mind-boggling whys and hows. Unlike little children’s puzzling queries, FAQs about Marketing Automation are a lot easier to answer especially when you have an expert to deal with it. Below, Callbox answers some questions about marketing automation with reference to its Pipeline Lead Nurture Tool. Q: How will you help us grow our database? Through data cleansing and verification, deduplication, and database management, Callbox’s customer profiling services, we will help your database grow by keeping it complete, accurate, and reliable. Q:How easy is it to measure the effectiveness of your marketing – and quickly act on it? Sent – number of emails sent out Q: What integrations do you offer?
The 'PERFECT' Time to Call a Prospect in Singapore Topics have been discussed and debated in many telemarketing books and blogs about this, but according to massimo-group.com, the best days and time to call are during Wednesdays & Thursdays, 6:45 – 9:00am and 4 – 6pm – the perfect timings to get hold of prospects as these are non-hectic hours during weekdays. However, prospecting strategies like reaching the target decision makers at the most perfect time, has greatly evolved with processes and technology development. The evolution of marketing automation in particular, where a prospect’s action and intent to communicate can be tracked through the integrated power of nurturing tools and the crm, has made the call activity multi-functional, and the telemarketer more productive, taking both into a new perspective: Call the prospect at the time he is most convenient to talk. As mentioned earlier, automation tools can track actions like visiting a website or clicking a contact me form in an email, so strike the iron while it’s hot:
Callbox Singapore | Financial Lead Generation Lead Generation for the Financial industry in Singapore will undoubtedly be more successful if the lead generation company has a wider and deeper understanding of the financial sector. At Callbox, we take marketing a step further by using a multi channel approach to generate financial leads. Our 10-year experience generating high quality financial leads allows us to apply the best and most innovative services to tax specialists, credit institutions, financial advisors, and corporate insurance providers. We market the following financial services: Corporate Cost ReductionRisk ManagementAccounting and Payroll ServicesTax Consulting and PreparationMerchant ServicesBilling and ConsultingCorporate Insurance Services Check out our case studies for the Financial Sector: Dial 65 6248.5023 to speak with a Callbox representative.
Bridging the Offshoring Gap: Genuine Interest and the Need for Education The Client Industry: Financial Consulting Location: Hong Kong Headquarters: Hong Kong Campaign Type Appointment Setting Campaign Target Criteria Location: Hong Kong, Singapore Industry: Corporate services, Trust Companies, Private Bank and Wealth Management Decision Makers: C-Levels, Business Development Managers, Directors, Marketing Directors, General Managers Summary The Client is a leading media company in Hong Kong, providing news and finance information services to financial intermediaries and high net worth individuals. The Challenge Basically, the Client’s job is to bridge a connection between Chinese financial consultants and companies planning to bring their businesses offshore via financial conferences. The Client prides itself in being recognized as the leading media company in Hong Kong that is able to get every financial summit they launch jampacked with attendees. The Solution Customer Profiling Appointment Setting Reporting The Benefits
Callbox Multi-Channel Marketing Program and Marketing Automation Platform: Partnering for 33% Sales Increase in Sydney IP Services The Client Industry: Internet Protocol Services Location: Australia Headquarters: Australia Campaign Type: Appointment Setting Campaign Target Criteria Location: NSW, Australia Industries: Small to Medium Industries 10-500 employees 2 million annual revenue Decision Makers: Office Manager, Gen. Summary Established in 1998, the Client is an Australian-owned cloud, data centre and connectivity provider. The Challenge In 1999, the Client partnered with Optus to wholesale Internet Protocol (IP) Services to middle-tier ISPs and voice service providers in Queensland, and extended its market to Sydney in 2006. However, the following years saw the Sydney operation fall into a predicament. After some foresightful study, the Client took a backseat from the situation and decided to outsource their sales and marketing efforts with Callbox. The Solution Callbox and the Client were a match made in heaven. The Benefits But the best was yet to come… September 4, 2014 September 17, 2014 January 21, 2015
The Understanding the Role of Singaporean-style Harmony in B2B To start off, let me offer a little something about Singapore that B2B organizations can quickly agree with. First, it is a young country which has experienced exponential growth the years following the Second World War. And even though it has fashioned itself into a modern and highly efficient financial hub, it has not managed to stray from the cultural factors influencing its success in the first place. Second, the people have been inculcated with a strong sense of discipline and harmony articulating the country’s business culture. Singaporeans tend to be punctual and almost never late for appointments, and business deals are made with utmost confidence and trust. Third, and in line with the other two points, the country puts value on organizational relationships. No doubt this is a clear picture of how discipline shapes a society, starting from the individual leading up to the group. Harmony is nothing but essential to organizations, particularly B2B. Better revenues Lesser risks
3 Steps to Enhance your Corporate Event’s Impact A good deal of B2B companies considers corporate events like trade shows and conferences to be the best avenues for acquiring quality business leads. Then again, only a handful could manage to provide participants with experiences lasting up until a sales appointment is set. More important than just holding an event is creating an impactful event. It is clear enough that managers have their own ways to this, but can these strategies achieve valuable long-term relationships? How about better revenue? These are questions you would need to answer when it comes down to marketing your corporate events. Here are some steps to consider in your event marketing as seen on an article posted in the Tradeshow News Network website. Differentiate your event In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Capture accurate demographics data Engage participants the year round
How Coke Beats Pepsi: Top-Of-Mind-Awareness in Marketing Let’s play a game. I’ll name five categories and you tell me the brand that comes to your mind first upon hearing the category. Game? Athletic shoes. Chances are you answered the following, in order: Nike, iPhone, Budweiser, Victoria’s Secret, Coke. There may be some variance in your answers and mine, but these products, in one way or another, always manage to find their names on top of the consumers’ favorites list, just like it did on mine. “Top of mind awareness” is a term coined by Ellis Verdi, former president of the National Retail Advertisers Council in the US. Let’s take Coke, for example. There will always be people whose top-of-mind product is Pepsi, in the same way that there are those who only think of Coke, but if being top-of-mind translates directly to market share, then Coke is the clear winner here. While the concept is pretty simple to grasp, the journey from being a mere brand to becoming a top-of-mind brand is more of an uphill climb. Here’s how. It’s a no-brainer.