World-class Branding Consultancy Gets Marketing Boost with Callbox The Client The Client is the world’s largest brand consultancy with a network of 33 offices in 27 countries. Over the past 40 years, it has created and managed branding campaigns for some of the world’s most recognized brands including BMW, P&G, and McDonalds. The Challenge Part of the Client’s marketing strategy is conducting a series of events each year. To identify target contacts and send out email invites.To qualify prospects based on the Client’s pre-defined criteria. The Callbox Solution Having worked with a number of big companies in Singapore and Thailand before, the Client had already compiled a database contacts which would be used in this campaign. The first was an email campaign to send out invitations containing details of the event, along with a short summary of the Client‘s profile and its services. The second wave involved an outbound telemarketing outreach to qualify email respondents based on the Client’s qualification criteria. The Results
Singapore B2B Marketing Leads Generation Callbox: Opening Communication Lines - B2B Lead Generation Company Malaysia The Client The Client is a leader in the SMB marketplace for Business Phone Systems and Applications. Their services include the design and installation of structured cabling, equipment installation and maintenance, and voice and data networking, including LANs, WANs, routers, hubs, switches, firewalls, and high-speed internet access. Their expertise includes designing and installing cabling for everything from small offices to large, multiple site locations. Business is headquartered in Lemont Illinois with branch offices in Santa Fe Springs and Sacramento in California. The Challenge The Client’s objective was to see an increase in the number of its sales leads so that it could service more customers in the areas where its facilities were located. The Client searched for an outsourcing partner to help provide leads for its sales reps. The Callbox Solution To achieve the Client’s objectives, Callbox carried out a lead generation and appointment setting campaign. The Results
Solar Lead Generation in Australia: 6 Easy Ways to Jump-Start your Search for Solar Leads in Australia Your solar business is only as good as your next lead, and that’s a fact. Unlike products like software programs or e-books, solar panels are not easy to sell, and this is an accepted truth even in Australia, which has long been a proponent of renewable energy sources. This is the reason why solar installers are giving all they’ve got to get solar leads – names of people or businesses who might be interested in having solar panels installed for them. There’s a problem, though. It’s very difficult to get solar leads. You can liken solar leads to a tool. Some installers actually buy leads, which is a good way to drive in prospective customers. Seeing as how getting good leads is crucial to the growth of your business, what should you do? Find Good Leads – On Your Own Inasmuch as buying lead lists from third-party vendors is a good way to generate solar sales, it’s not foolproof. Nevertheless, if you just passively wait for prospects, you might end up stuck in a rut. 6.
Callbox Cleans Up Expansion Clutter - B2B Lead Generation Australia The Client The Client is an established and a privately-owned Australian cleaning company based in Sydney which provides one-stop property services to more than 140 clients in 170 sites nationwide. Established in 1993, the Client has been providing a vast array of commercial cleaning solutions and other property services for various institutions such as schools, offices, large sites, hotels, motels, and data centres. With over 15 years of experience in the commercial cleaning industry, it progressively aims to enhance growth and cater to a larger number of customers country-wide. The Challenge Disparate market expansion strategiesInadequate inside supportUnqualified prospects Prior to working with Callbox, the Client had its own inside sales team that generated leads and closed sales for the company. The Client desired more customers that require at least three times a week of cleaning services. The Callbox Solution Adept script. Closely-monitored and updated list. The Results
Callbox: Successful Partnership with IT Heavyweight - B2B Lead Generation Company Malaysia The Client The Client is a progressive internet and information technology company whose aim is to provide customers with the best range of products at the most competitive price. They offer domain name registration, web hosting, computer hardware, web design, computer networks and many more products to a large and diverse client base. They have clients from Global Fortune 50 companies to home users each getting the product and support they need to run their businesses. The Client also offers telecom services and SEO (search engine optimization). Their general offices are based in Dublin, Ireland. For this marketing project, the Client targeted companies in the market for an Enterprise Resource Planning (ERP) system to integrate all data and processes of the organization into a unified system. The Client engaged the services of Callbox for the duration of 10 months (February to December 2006). The Challenge The Client needed to identify companies that needed any of the following: 1. 2.
Give your Australia B2B Blog a Major Makeover with these Tips Blogs are known within B2B circles as excellent lead generators, accounting for about 67% of qualified leads and an ROI boost, according to Hubspot. It comes as no surprise that many marketing executives put a lot of heart and soul into their corporate blogs. However, one cannot discount that certain blog strategies can lead to mediocre results such as poor lead quality and a reduction of inbound links, impacting B2B lead generation and ultimately the bottom line. So, if you are in such situations, these tips from Pardot Senior Manager Adam Waid provide some necessary steps for improving your blog’s lead generation performance. Plan Out Your Blog Content Blogging can get overwhelming fast. Creating a well-structured editorial calendar helps improve your blog’s efficiency and coherence and ensures accountability for fresh content generation. Some organizations plan out an entire year, but you may work best on a quarterly (or even weekly!) Offer Recommended Reading Offer Downloads
How Marketers can Solve Marketing Challenges the Easy Way The top three challenges for marketers this year would be new business development, lead quality, and demand and lead generation. This is from the 2015 State of B2B Marketing, a report published by Salesforce that recognizes the important things companies care the most. And with these challenges in mind, they care a whole lot about solving them. For Salesforce contributor Jena Hanington, these challenges can easily be overcome through marketing automation: Challenge 1: New Business Development First and foremost on our list of challenges is “new business development.” Marketing automation gives marketers the ability to track these revenue sources and attribute closed deals back to the campaigns that created them. Challenge 2: Quality of Leads This year, the focus continues to shift away from lead quantity and toward lead quality. Instead, B2B marketers can implement a lead scoring and grading system to better qualify leads. Challenge 3: Demand and Lead Generation See the full post here.
Rock Solid Leads for AU and NZ’s Top Technology Consulting Firm - B2B Lead Generation Company Malaysia The Client The Client is the largest independent Oracle, PeopleSoft and JD Edwards consulting organization in Australia and New Zealand as well as the largest Oracle, PeopleSoft, JD Edwards and Microsoft SQL Server support organization in Australia and New Zealand. The Client is a specialized technology consulting organization focused on building and supporting long-term relationships with enterprise and government customers. The Client is an Oracle Certified Advantage Partner, the highest level of partnership with Oracle, only achieved by a few companies globally. They provide a complete service continuum of Oracle, PeopleSoft, JD Edwards and SQL Server including: sales, planning, design, implementation, project management and support. The Challenges Increase sales and generate awareness about the benefits of the Client’s products and servicesPromote the Client’s event entitled “Oracle Leadership Forum”, gather attendees and confirm their attendance The Callbox Solution The Results