[Infographie] Portrait robot d’une e-shoppeuse sur Facebook

10 Social Ways to Find and Send Gifts Online SoLoMo, infographie et LeWeb11 | En 2010, selon l’Insee 64% des ménages déclarent avoir un accès à internet à leur domicile52,1% déclarent avoir déjà fait des achats en ligne Et selon une enquête CSA/Orange-Terrafemina plus d’un internaute français sur deux possèdent aujourd’hui un compte Facebookplus de 3 millions sont utilisateurs de Twitter Puis selon Médiamétrie Il y a 18,3 millions de mobinautes au 3ème trimestre 20116 millions de mobinautes se connectent quotidiennement à l’internet mobile Et la France compte près de 1 mobinaute pour 2 internautes. SoLoMo, c’est l’acronyme pour Social, Local, Mobile. Social pour caractériser l’homo sapiens connecté avec sa tribuLocal parce que nous évoluons dans une zone de vie géographiquement limitéeMobile désigne un changement d’usage, de relations et d’expériences Fin septembre, Facebook représente plus de 500 millions d’internautes actifs connectés sur une seule journée, dont la moitié via mobile. Vidéo réalisée par Frenchweb Le Social : Le Local : Le Mobile :

SOLOMO: Social, Local & Mobile. Etude sur les comportements. La généralisation de l’usage de l’Internet Mobile et les possibilités d’être TOUJOURS en contacts avec ses amis change les comportements lors du processus d’achat en magasin. Les trois tendances Social, Local & Mobile sont regroupées sous l’acronyme SOLOMO. Une enquête de Performics & ROIresearch donne des indications intéressantes sur les usages du téléphone portable et des connexions aux réseaux sociaux lors des processus d’achat en magasin. L’enquête dévoile également le type d’information recherchée. 1-. Un nombre de plus en plus grand d’internautes réalise les actions suivantes lorsqu’ils sont en train de faire du shopping. Immédiatement ensuite, la recherche d’informations est seconde position. Il est logique de rechercher différentes informations lors d’un achat en magasin pour un produit dont on découvrirait l’existence. 2-. Les informations recherchées, la réponse venant en deuxième position à la précédente question peuvent être de diverses natures. Source

3 Facebook Commerce Success Stories To be honest, there aren’t a whole lot of Facebook commerce success stories — at least not yet. Facebook storefronts are still relatively new, and most people don’t view the social network as a transaction platform, especially since most third-party Facebook storefront software doesn’t actually allow transactions within Facebook. But there are still good reasons to set up shop on your Facebook Page. Doing so can allow Facebook fans to browse your products before they’ve navigated to your website, help fans spread the word about specific products and direct traffic from Facebook to product pages on your website. It’s easy to get started with applications like Storefront Social or Payvment , and there’s a chance that your existing e-commerce software offers a Facebook storefront at no extra charge. Here are three small businesses that have successfully integrated stores into their Facebook Pages. BabyAndMeGifts.com sells gifts for mothers and babies. More Business Resources from Mashable:

Shop With Your Friends On Facebook Using Shopcade Another take on Facebook social shopping comes from across the pond in the form of the U.K.’s Shopcade application for the social network. Shopcade allows users to browse more than 40 million products from more than 20,000 brands, in categories including fashion, beauty, technology, music, and apps. Users create Shopcades, or pages featuring their favorite products, and they have the ability to earn cash commissions if those products are purchased via their Shopcades. The free app also allows users to: See which products and Shopcades are the most popular in various categories among friends or the entire community, in real time;See products being shared by friends, or filter via category and brand;Receive cash rewards when they buy via another Shopcade, or when other users buy via theirs;Receive personalized recommendations based on Facebook likes; andAccess personalized URLs that allow them to embed their Shopcades on blogs and other social networks.

#Infographie : la place du Community Manager français dans l’entreprise Bonjour à toutes et à tous. Le 21 Juin dernier, je vous avais proposé de participer à la grande enquête sur le Community Management en France, menée conjointement par RegionsJob et ANOV Agency du 17 Juin au 8 Août 2011. J’ai désormais le plaisir de vous annoncer que près de 5 mois après la publication de ce billet, 454 participations de la part de Community Managers et 2 semaines après la publication des résultats, les 4 infographies reprenant les chiffres marquants de cette enquête sont désormais prêtes. Ces infographies sont publiées sur différents blogs, tout au long de la semaine. Je vous remercie très sincèrement pour votre participation, car pour la première fois, une enquête porte sur un échantillon suffisamment important pour que celle-ci soit considérée comme précise. La place du Community Manager dans l’entreprise Je profite de l’occasion afin de vous joindre les résultats complets de l’enquête, accessibles à travers le widget Slideshare ci-dessous.

Les 10 assureurs ayant les membres les plus actifs sur Facebook - contributeurs Suite à un précédent article portant sur la popularité des assureurs sur Facebook, il apparaît nécessaire d’approfondir l’analyse sur l’engagement des fans vis à vis des marques étudiées. En plus d’un classement sur les 20 assureurs disposant du plus grand nombre de « likes » sur Facebook, nous avions également classé ces marques en fonction de leur taux d’engagement. Rappelons que cet indicateur est calculé en faisant la somme des interactions (likes et commentaires) rapportée au nombre de fans total. Le tableau suivant est quant à lui établi en fonction de l’indice d’activité de chacune des marques. Le taux d’activité correspond aux statuts publiés par les fans divisés par le nombre total de fans (au cours des 30 derniers jours). Cet indicateur est différent du taux d’engagement dans la mesure où il concerne les statuts publiés par les fans sur le mur d’une page, alors que le taux d’engagement mesure les réactions des fans aux publications émises par la marque.

Why “Want” & “Own” might be the most important Actions coming to Facebook Facebook is bringing a boatload of apps and actions onto the social network. Now, instead of just “Liking” something, you can say you read it, listened to it, or watched it, all through your favorite web and mobile apps. While a huge number of these semantically linked verbs, called Actions, are going to be appearing in various places around Facebook and Facebook-connected websites, two Actions might be more commercially significant than the rest: “Want” and “Own.” Because, if you follow the money, these two actions are most closely linked to Facebook’s main source of revenue, its advertising real estate and targeting. For the past few years, companies have been attempting to make the most, capitalistically speaking, from Facebook’s vast, interconnected social graph. Facebook announced major Open Graph changes in the works at its developer conference last year. “Wanting,” “Owning,” & buying on Facebook In the image on the left, you can see Payvment’s buttons in action.

Social Shopping Site sneakpeeq Sees 30% Growth When I wrote about sneakpeeq in September, I mentioned that its approach to selling high-end items online was genius. The basic idea is this: You see an item that you like, and you click a “Peeq” button to flip the price tag around. It’s an action that you do every single time you shop in stores. I spoke with Henry Kim, Co-Founder and President of sneakpeeq about what tweaks the company made to see such an increase in social sharing on Facebook and sales overall. Badges and point systems work The unique approach to buying online that sneakpeeq takes has enjoyed a lift from a new badge and point system. For example, if you share a lot of Kate Spade items, you can receive a “Kate Spade Ambassador Badge”, which shows your friends how in tune with the brand you are. “Gamification” and badges have become hot since foursquare launched them as rewards for check-ins to venues, but sneakpeeq is actually making real money from these reward systems. Taking E-Commerce to the next level ➤ sneakpeeq

Taux de pénétration d’Internet : la France en 37e position Selon le classement d‘Internet World Stats, rapporté par CNN, les trois pays ayant le plus fort taux de pénétration d’Internet sont, par ordre décroissant, Monaco (97,6 %), l’Islande (97 %) et la Norvège (94,4 %). Ca fait rêver ! En France, ce taux atteint presque 70 % (69,5 %), ce qui la place au 37e rang. Par contre, si on considère les différentes régions du monde, c’est le nord des Etats-Unis qui arrive en tête, devant l’Océanie/l’Asutralie, puis l’Europe.

How likely is to Facebook lower its 30 percent fee for developers on the platform? Facebook acknowledged in a regulatory filing that it might reduce the percentage fee it takes from developers building on its platform if it expands its payments business beyond games. Currently, the social network requires social games to use Facebook Credits, of which it takes a 30 percent cut of revenue when players buy virtual goods. Some developers have experimented with using Credits for digital goods like song downloads and streaming movies, but Facebook’s currency is not mandatory for these apps. Monday’s S-1 amendment is the first time Facebook has publicly suggested that it might change its revenue share structure. However, it is important to note that before the company goes public, it is required to include any relevant risk factors and forward-looking statements that could affect its business, however theoretical. For example, Spotify requires users to sign up using a Facebook account. Exactly how Facebook would decide to distinguish between games and other apps is unclear.

I want to buy based on feedback from friends like me. The great recession set the stage for new buying behaviors. Shoppers want to connect; and when they buy, they want to do so with greater certainty. A more conservative buyer is shopping. They have a growing distrust of advertising and branded social sites; and a greater need to connect them with ”friends like me!” This federated content combined with the use of expert insight –doctors, lawyers, sports enthusiasts– has two primary drivers: Let’s connect quicker! In this case study, the Pros and Cons are easily displayed and there is tabbed navigation to enable a user to quickly find reviews from people like them. If you don’t believe that the use of reviews is a powerful driver of customer buying decisions, get it straight from the mouths of the customer’s themselves. Tagged as: expotv, powerreviews, rise of social commerce, video reviews

Internet World Stats - Usage and Population Statistics Intuit Acquires Facebook Ecommerce Platform Payvment’s Team, Tech, And Patents While Ecwid Takes Its 200K Merchants Earlier today Facebook ecommerce platform Payvment announced it was shutting down and transitioning its 200,000 merchants to competitor Ecwid, but we’ve just discovered that’s because Intuit is acquiring Payvment’s team, technology, and patents. Update: Intuit has confirmed its purchase of Payvment to TechCrunch, saying “Intuit has acquired a team of highly skilled developers who will be of great value to the social teams at Intuit.” This morning, a message posted on Payvment’s website noted the team is “joining a new company,” and the platform will end its operations on February 28th. But we spotted some Payvment employees had switched their LinkedIn profiles to note Intuit as their new home. Sources confirmed the company Payvment hinted at was Intuit, who has bought its technology, talent, and IP. Stoneham tells us Payvment had just passed 175,000 sellers and was adding new sellers at a rate of 1,500 per week, he said. We reached Payvment CEO Stoneham for comment.