Generate More B2B Leads Entering the Singaporean Market using TOFU Seriously, TOFU is something every Singaporean company should include in their B2B marketing campaigns. And no, we’re not referring to that delicious alternative to meat over which health buffs in the States are going crazy. We’re talking about top-of-the-funnel marketing (which uses platforms such as social media and blogs to engage potential buyers). Typically used by B2C companies, TOFU has now become a popular means for getting the attention of more B2B leads at this crucial moment when more businesses are taking root in the Singaporean market. But of course, you will need to be guided on how to prepare TOFU that’s delicious to your audience’s tastes and nutritious to your business’ marketing muscle. Here are some dos and don’ts from Kate Boyce’s article featured on Business2Community.com: Do identify your real B2B Buyer Personas using website visitor information What industry are they in?
Expanding Business in Asia – How Do Multinational Companies Do It? When does a company become multinational? The answer is right there on the terminology used. Regardless of the form it takes, whether multinational company, multinational corporation, international corporation, or transnational corporation, it only refers to one thing – a company or organization offering goods and services that operate in one or more countries. More often than not, the companies (branches) scattered all around the globe are managed from one country, the “home base”. Why Expand Internationally? The next appropriate question would be, “Why do such big companies expand to Asian countries?” Feasibility studies are done to determine which countries fall under the emerging markets category. Expanding to New Territories A company that’s expanding business in Asia for the first time might have reservations, and that’s understandable. How does a multinational company expand business in Asia without breaking the bank? Here are a few tips: Understand your potential market.
What's the Best Event Marketing Game Plan to Present to your Boss? Every marketer must build good relationship and earn the trust of their prospective buyers or customers. Events such as conferences, webinars and seminar or in-person events play an important role to help boost your marketing campaign. Also, it is a great way to market your business to potential customers. Most of the consumers nowadays want more than just sales pitch. They are wiser and are more keen to evaluate the product or service first before making a decision to purchase. This year, your company is planning to host a marketing event and you are the assigned Event Manager/ Chairman. #1: Set Goals and Objectives Establish your goal and your objective. 1.) 2.) Example: To meet with potential clients and promote new product or serviceTo build connections with other business owners within our industry and gain new learnings Related: Tips when Representing your Company on Business Events #2: Set a date Be aware of religious holidays.Consider the season. #4: Get Organized Love this post?
Drive for Sales: B2B Telemarketing Tips That Help Close the Deal The usual pieces of advice such as “make your call more personal” and “listen actively” sometimes don’t count. No matter how telemarketers do it, circumstance often demand for a higher level of strategy to be able to convert prospect into a lead and eventually close the deal over the phone. One of the obstacles of B2B telemarketing is how to effectively convince people that there’s an opportunity and that the prospect needs what you’re offering for them to eventually commit to a scheduled phone call, a face-to-face appointment or even a newsletter subscription. To achieve this, telemarketers need the right skills and the ability to do the following: Confidence over the phoneGood communication skills and minimal fillers such as “uhm” and “ah”Become more conversational and not rehearsedHandle objections properlyProbe and know what questions to ask to identify if there’s a needEmpathize with the prospectBe optimistic Related: Teach Sales Reps to Sound More Natural Over the Phone
How Successful Singaporeans in Financial Industry Spend their Mornings We all start our day at some point. How we start our day, whether you’re a night owl or a morning person is different from each other. Some of us starts by checking through social media, while others check their emails, some brush their teeth, eat breakfast, exercise, or prepare their kids for school. But which morning routine is the best? There’s no such thing as what we call an ideal morning routine that’s best for everyone. Successful people have a mindset that they are what they read and most of them spend 80% of their day reading. Here are some of the successful Singaporeans in Financial Industry. Tan Chin Tuan: the man who made OCBC Wee Cho Yaw: the dynasty builder Piyush Gupta: Mr. So how does highly influential person start their day the moment they wake up? HABIT #1: They think for the long term “An overnight success is ten years in the making.” ― Tom Clancy, Dead or Alive They all know that success can’t be done overnight. HABIT #2: They create their own routine - Scott Adams
3 Steps to Enhance your Corporate Event’s Impact A good deal of B2B companies considers corporate events like trade shows and conferences to be the best avenues for acquiring quality business leads. Then again, only a handful could manage to provide participants with experiences lasting up until a sales appointment is set. More important than just holding an event is creating an impactful event. It is clear enough that managers have their own ways to this, but can these strategies achieve valuable long-term relationships? These are questions you would need to answer when it comes down to marketing your corporate events. Here are some steps to consider in your event marketing as seen on an article posted in the Tradeshow News Network website. Differentiate your event In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Capture accurate demographics data It is vitally important to know and understand your audiences’ roles and requirements.
The Understanding the Role of Singaporean-style Harmony in B2B To start off, let me offer a little something about Singapore that B2B organizations can quickly agree with. First, it is a young country which has experienced exponential growth the years following the Second World War. And even though it has fashioned itself into a modern and highly efficient financial hub, it has not managed to stray from the cultural factors influencing its success in the first place. Second, the people have been inculcated with a strong sense of discipline and harmony articulating the country’s business culture. Third, and in line with the other two points, the country puts value on organizational relationships. No doubt this is a clear picture of how discipline shapes a society, starting from the individual leading up to the group. Harmony is nothing but essential to organizations, particularly B2B. Better revenues Faster adoption to new technologies A harmonized organization is bound to adapt faster to current technologies. Lesser risks
Callbox Multi-Channel Marketing Program and Marketing Automation Platform: Partnering for 33% Sales Increase in Sydney IP Services The Client Industry: Internet Protocol Services Location: Australia Headquarters: Australia Campaign Type: Appointment Setting Campaign Target Criteria Location: NSW, Australia Industries: Small to Medium Industries 10-500 employees 2 million annual revenue Decision Makers: Office Manager, Gen. Summary Established in 1998, the Client is an Australian-owned cloud, data centre and connectivity provider. The Challenge In 1999, the Client partnered with Optus to wholesale Internet Protocol (IP) Services to middle-tier ISPs and voice service providers in Queensland, and extended its market to Sydney in 2006. However, the following years saw the Sydney operation fall into a predicament. After some foresightful study, the Client took a backseat from the situation and decided to outsource their sales and marketing efforts with Callbox. The Solution Callbox and the Client were a match made in heaven. The Benefits But the best was yet to come… September 4, 2014 September 17, 2014 January 21, 2015
Bridging the Offshoring Gap: Genuine Interest and the Need for Education The Client Industry: Financial Consulting Location: Hong Kong Headquarters: Hong Kong Campaign Type Appointment Setting Campaign Target Criteria Location: Hong Kong, Singapore Industry: Corporate services, Trust Companies, Private Bank and Wealth Management Decision Makers: C-Levels, Business Development Managers, Directors, Marketing Directors, General Managers Summary The Client is a leading media company in Hong Kong, providing news and finance information services to financial intermediaries and high net worth individuals. The Challenge Basically, the Client’s job is to bridge a connection between Chinese financial consultants and companies planning to bring their businesses offshore via financial conferences. The Client prides itself in being recognized as the leading media company in Hong Kong that is able to get every financial summit they launch jampacked with attendees. The Solution Customer Profiling Appointment Setting Reporting The Benefits
Callbox Singapore | Financial Lead Generation Lead Generation for the Financial industry in Singapore will undoubtedly be more successful if the lead generation company has a wider and deeper understanding of the financial sector. At Callbox, we take marketing a step further by using a multi channel approach to generate financial leads. Our 10-year experience generating high quality financial leads allows us to apply the best and most innovative services to tax specialists, credit institutions, financial advisors, and corporate insurance providers. We market the following financial services: Corporate Cost ReductionRisk ManagementAccounting and Payroll ServicesTax Consulting and PreparationMerchant ServicesBilling and ConsultingCorporate Insurance Services Check out our case studies for the Financial Sector: Dial 65 6248.5023 to speak with a Callbox representative.
The 'PERFECT' Time to Call a Prospect in Singapore Topics have been discussed and debated in many telemarketing books and blogs about this, but according to massimo-group.com, the best days and time to call are during Wednesdays & Thursdays, 6:45 – 9:00am and 4 – 6pm – the perfect timings to get hold of prospects as these are non-hectic hours during weekdays. However, prospecting strategies like reaching the target decision makers at the most perfect time, has greatly evolved with processes and technology development. The evolution of marketing automation in particular, where a prospect’s action and intent to communicate can be tracked through the integrated power of nurturing tools and the crm, has made the call activity multi-functional, and the telemarketer more productive, taking both into a new perspective: Call the prospect at the time he is most convenient to talk. As mentioned earlier, automation tools can track actions like visiting a website or clicking a contact me form in an email, so strike the iron while it’s hot:
The BEST Answers for FAQs in Marketing Automation “Why do grown-ups sometimes cry when they’re happy?” – a kiddo’s question that made me smile, and go blank for awhile… Those little querists often shoot questions that make adults wonder and grope for answers. Although you can probably fabricate a reply but that might just get you into bigger trouble – more mind-boggling whys and hows. Unlike little children’s puzzling queries, FAQs about Marketing Automation are a lot easier to answer especially when you have an expert to deal with it. Below, Callbox answers some questions about marketing automation with reference to its Pipeline Lead Nurture Tool. Q: How will you help us grow our database? Through data cleansing and verification, deduplication, and database management, Callbox’s customer profiling services, we will help your database grow by keeping it complete, accurate, and reliable. Q:How easy is it to measure the effectiveness of your marketing – and quickly act on it? Sent – number of emails sent out Q: What integrations do you offer?