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Why Product Thinking is the next big thing in UX Design

Why Product Thinking is the next big thing in UX Design
Uncover the jobs the product is hired for A product has a core user experience, which is basically the reason the product exists. It fulfills a need or solves a problem people have. By that, it becomes meaningful and provides a certain value. If the problem is non-existant, or the solution doesn’t fit to the problem, the product becomes meaningless and people won’t use the product; which in turn leads to the downfall of the product. Wrong solutions can be fixed, but non-existant problems aren’t adjustable at all. „It’s not the customer’s job to know what they want“ — Steve Jobs Clay Christensen, for instance, once tried to improve the sales of milkshakes. „Fall in love with a problem, not a specific solution“ — Laura Javier

https://medium.com/@jaf_designer/why-product-thinking-is-the-next-big-thing-in-ux-design-ee7de959f3fe#.oe11pdiy1

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