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Content Curation: How to do it Right? - Lander Blog Content marketing. If you are even remotely involved in the marketing world, chances are you have heard about it. A lot! Along with social media, SEO and mobile marketing, content marketing has taken the world by storm, it seems. But there's a big challenge to current and would be content marketers. Well there's a way to make this problem a lot less painful: content curation. Benefits Of Content Curation: A Win-Win-Win Content curation increases the pool of available useful content for your campaigns, meaning you have to write less original content. Even if you produce lots of great content that your audience loves, it can be beneficial to you and them to include some fresh perspectives by incorporating outside content on a regular basis. One of the key components of online marketing success is to drive traffic, including repeat traffic, to your website. Curated content can help you build an “online destination” where hordes of information seekers want to visit again and again.

i’m jealous of fabienne rivory i’m jealous of fabienne rivory Ooooh! Mirrored black and white photographs, with what is clearly the perfect amount of brightly-hued watercolor paint. All of these pieces are from a 2013 series, titled Miroir, by Paris based artist Fabienne Rivory. So just to recap… I’m jealous of her lovely work, and I’m jealous that she lives in Paris. {via Colossal}