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AMNESTY INTERNATIONAL - 50 years

AMNESTY INTERNATIONAL - 50 years
Related:  What's good for society?

Message de Jacques-Edouard Charret, président groupe Quick, sur le restaurant Quick Avignon Cap Sud Welcome to the Brave New World of Persuasion Profiling | Magazine Photo: Brock Davis Welcome, [FIRST NAME], to the era of personalization. Amazon.com recommends books you might like, Netflix tailors your movie menu, and Google customizes your news. And in exchange for this friendly algorithmic assistance, targeted ads follow you wherever you navigate online. Most of us have accepted this bargain, but it turns out that taste profiling is only the beginning. Today, most recommendation and targeting systems focus on the products: Commerce sites analyze our consumption patterns and use that info to figure out that, say, viewers of Iron Man also watch The Dark Knight. Kaptein and Eckles set up an experimental online bookstore and encouraged customers to browse the titles and mark a few for purchase. Some book buyers felt comforted by the fact that an expert reviewer vouched for their intended product. Most significantly, they found that people respond to the same type of argument in multiple domains.

Schweppes, la marque qui n'a rien compris aux réseaux sociaux. | Le blog d J’ai eu cette idée hier soir en me rendant sur la Fan Page de Schweppes après qu’une personne de mon réseau sur Facebook ait rejoint la page fan. Mais c’est après avoir vu le dernier article de Camille Jourdain sur la stratégie de Schweppes pour acquérir 70 000 fans que je me suis décidé à rédiger cet article. En effet, en me rendant sur la page j’ai été plutôt surpris du contenu proposé par le Community Manager de la page mais pas que… Voyez par vous-même : pub pour Mac Do ou Chanel, image décalée et loin de l’image de la marque, appli virale buzz qui permet un recrutement de fan mais qui n’a aucun rapport avec la marque… Bref, tout ce qu’il ne faut pas faire. Au départ, je me suis dis que j’étais tombé sur une page pour une opé comme il en existe beaucoup lorsque la marque veut faire passer un message unique et périssable dans le temps. Après quelques recherches, je me suis rendu à l’évidence, nous sommes bien sur la page officielle France de la marque.

A revolution against neoliberalism? Ahmed Ezz, one of several NDP officials arrested since Egypt's revolution began [EPA] Editor's note July 2, 2013: This article was published shortly after the collapse of the Mubarak regime, however it raises crucial issues that still resonate with the current situation in Egypt. On February 16th I read a comment that was posted on the wall of the Kullina Khalid Saed's ("We are all Khaled Said") Facebook page administered by the now very famous Wael Ghonim. By that time it had been there for about 21 hours. By the time I unpacked this thread of conversation, 5,999 people had clicked the "like" button, and about 5,500 had left comments. This Facebook thread is symptomatic of the moment. Such figures may prove to be inaccurate. A systemic problem The hunt for regime cronies’ billions may be a natural inclination of the post-Mubarak era, but it could also lead astray efforts to reconstitute the political system. What is neoliberalism? Rhetoric vs. reality Parallels with America

Internet, le média le plus influent de France... Internet est-il le média le plus influent dans les prises de décision des consommateurs ? Oui ! Et plutôt deux fois qu'une, si l'on en croit la deuxième édition de l'Indice d'Influence Numérique de Fleishman-Hillard/Harris Interactive. Comme il y a deux ans, Internet est sans conteste le média le plus influent (53%) auprès des consommateurs. En France, les deux principales sources de conseils et d'informations sont, en numéro 1, les amis, la famille ou les collègues (20%) et, en numéro 2, Internet (12%). Et à qui les internautes accordent-ils le plus facilement leur confiance ? Quel degré de confiance les consommateurs accordent-ils aux entreprises qui font du microblog ? Source : harris Interactive - Fleishman Hillard En revanche, la confiance envers les blogueurs rétribués est relativement faible.

The bright side of wrong There are certain things in life that pretty much everyone can be counted on to despise. Bedbugs, say. Back pain. The RMV. Is there anything at once so routine and so loathed as the revelation that we were mistaken? Sometimes we hate being wrong because of the consequences. Being wrong, we feel, signals something terrible about us. Of all the things we’re wrong about, this view of error might well top the list. Misunderstanding our mistakes in this way — seeing them as evidence of flaws and an indictment of our overall worth — exacts a steep toll on us, in private and public life alike. If we hope to avoid those outcomes, we need to stop treating errors like the bedbugs of the intellect — an appalling and embarrassing nuisance we try to pretend out of existence. To change how we think about wrongness, we must start by understanding how we get things right. Try filling in the following blank: “The giraffe had a very long ____.” Moreover, as it turns out, paying attention to error pays.

Sociétés : Comment Carrefour réinvente ses hypers INFO LE FIGARO - Le distributeur peaufine de nouveaux concepts pour stimuler ses ventes. Des tests sont lancés à Lyon. «Réenchanter l'hypermarché.» Des sept chantiers annoncés il y a tout juste un an par Lars Olofsson, le directeur général du groupe Carrefour, c'est le plus important pour relancer les ventes des hypermarchés, et en particulier les plus grands, dont la fréquentation ne cesse de baisser en France. Des tests sont depuis peu menés dans une poignée de magasins en Belgique, en Espagne et à Chambourcy, en région parisienne. Mais c'est en Rhône-Alpes que se concentre le gros des efforts du distributeur pour réattirer les clients et les faire dépenser. Selon nos informations, le projet le plus spectaculaire sera dévoilé à Écully, dans la banlieue huppée de Lyon. Coûteux et spectaculaire Autre changement radical, l'hyper pourrait être organisé autour d'une avenue unique, ce qui permettrait aux clients de déambuler à leur guise… sans rater un rayon.

Why I Am Not A Christian, by Bertrand Russell Introductory note: Russell delivered this lecture on March 6, 1927 to the National Secular Society, South London Branch, at Battersea Town Hall. Published in pamphlet form in that same year, the essay subsequently achieved new fame with Paul Edwards' edition of Russell's book, Why I Am Not a Christian and Other Essays ... (1957). As your Chairman has told you, the subject about which I am going to speak to you tonight is "Why I Am Not a Christian." What Is a Christian? Nowadays it is not quite that. But for the successful efforts of unbelievers in the past, I could not take so elastic a definition of Christianity as that. The Existence of God To come to this question of the existence of God: it is a large and serious question, and if I were to attempt to deal with it in any adequate manner I should have to keep you here until Kingdom Come, so that you will have to excuse me if I deal with it in a somewhat summary fashion. The First-cause Argument The Natural-law Argument The Moral Problem

Médias & Publicité : La France fait toujours des bon Au Festival international de la publicité qui s'achevait dimanche à Cannes, les agences tricolores ont remporté neuf lions dans la catégorie «film», mais ne parviennent pas à exister dans les catégories où prédomine le numérique. Le 57e Festival international de la publicité a fermé ses portes dimanche, à Cannes. Les agences françaises ont tiré leur épingle du jeu en s'arrogeant neuf lions dans la catégorie «film», dont un d'or (BETC Euro RSCG) et un d'argent (Ogilvy ­Paris), alors que le jury s'est montré d'une extrême sévérité et que les trophées les plus convoités ont été attribués au compte-gouttes. «Craft», le jury nouvellement créé pour évaluer l'exécution des films publicitaires, a également primé trois spots français, malgré un palmarès resserré. Toutefois, la France a brillé par son absence dans les deux catégories désormais phares du festival : «integrated» et «titanium» qui récompensent les grandes campagnes de communication multi­canal. » Voir «Le placard »,de BETC Euro RSCG

City schools' revved-up summer program gets results - baltimoresun.com February 01, 2011|By Erica L. Green, The Baltimore Sun Until last summer, Baltimore City students probably didn't think that Michael Phelps and African step dancers would have much to do with their learning. But city school officials reported that middle-school students who used fractions to clock swimming lessons with the Olympic champion's coaches or calculated the proportion of rhythms by the performers showed significant progress in their ability to retain academic skills over the summer. The lessons were part of Baltimore's revamped 2010 summer-learning program, being hailed as a potential model for the country after it produced notable results that reversed a district trend of murky progress and low attendance. According to statistics from city schools, more than 16,500 students enrolled last year in summer school, an increase of more than 3,000 in 2009. Baltimore allocated nearly $7 million — including a $2.1 million infusion of one-time stimulus funds — to summer school last year.

Pearltrees lands $1.6M more for social discovery on the Web | Ve Pearltrees, a social tool for discovering and organizing Web content, has announced it secured a second round of funding for €1.3 million (US$1.6 million). The funding will be used to expand globally, especially in the US. Pearltrees is a free online social network that allows users to tag (or “pearl,” in the site’s parlance) content on the Web and share it with others who have similar interests. Several other companies could be considered competitors, including recent DEMO company Pinyadda, whose offering gathers and organizes Web content relating to a user’s specified interests. The recent round of funding was led by European entrepreneurs and angel investors based in France, Switzerland, Germany and England. The Paris-based company launched at French technology and startup conference LeWeb in December 2009.

THE DANCER AND THE TERRORIST When Peru’s most wanted man was captured in 1992, a young ballerina went to jail too, for harbouring him at her studio. The story was turned into a novel and film, “The Dancer Upstairs”. This year, the author of the novel, Nicholas Shakespeare, flew to Lima to meet the dancer at last—and to ask her whether she was guilty From INTELLIGENT LIFE Magazine, Winter 2010 “Amigo?” The interrogator, a stout policewoman in a tight black jersey, sits behind a scuffed counter. “Si, amigo,” I say, and sense her rolled eyes. “Where are you from?” “England.” “You’re the first.” I hand over my passport. A squint-eyed man frisks me, then unlocks a door, ushering me through it into a compound with large buildings. I tell her whom I’m visiting. “Amigo?” “Amigo.” “Pasa, bebé.” Another policewoman points out the entrance to Pavilion B, housing the Shining Path inmates. “Maritza?” She nods, smiles. Instinctively, I embrace her. Then, this January, I received a copy of a book that Maritza had written in her cell.

Marie HERVIEU - Communication, marketing et stratégie de marque

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