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31 Free Tools for Brand Monitoring

31 Free Tools for Brand Monitoring
Brand monitoring is an essential task for any company. By tracking what people are saying about your brand, and how often they’re saying it, you can ensure the right message is getting out there. Here is a list of free tools for monitoring your brand. TweetDeck.

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100+ Social Media Monitoring Tools 100+ Social Media Monitoring Tools From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. There are countless ways to track and manage your brand’s engagement and reputation on the social Web. Here’s a list of social media monitoring tools that might be helpful in your quest to get your arms around social media engagement, measurement, and metrics. Services marked with a $ are not free, but many of them offer free demos.

How to build a Facebook community Here are 14 ‘levers’ you need to be pulling Like any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals. Yes, you need to have a an effective Facebook Page where fans can easily interact (see “11 Quick Tips to Enhance Your Facebook Fan Page” by @franswaa). And yes, you need to have compelling content. However, even with all this, if you don’t consistently nurture your Facebook relationships, you’ll end up with visitors — potential fans — wondering, “Are they still in business?” What you get by working your Facebook levers You’ll grow your fan base organically, which means they’ll stick around.You’ll be able to identify your biggest supporters.You’ll stay current on what’s important to your fans (also called “market research”). Facebook levers (manual) Many of the levers you pull on Facebook require time, attention and consideration. 1. Facebook Pages and Groups allows you to send messages to fans. Your best fans are busy fans. 2. 3.

Social Network Analyzer Web performance, delivered. By Ram Ramani, Engineering Manager Update 7/29/11: We were notified of a bug in the measurement tool that sometimes causes incorrect measurements. If your results indicated a slowdown on your pages, please run the tests again, and make sure you specify a fully qualified domain such as www.example.com. Details: Measurement tests run for bare domains (such as example.com, without the prefix www) previously indicated that pages were loading more slowly, rather than speeding up, when using Page Speed Service. Two years ago we released the Page Speed browser extension and earlier this year the Page Speed Online API to provide developers with specific suggestions to make their web pages faster. Page Speed Service is an online service that automatically speeds up loading of your web pages. In our testing we have seen speed improvements of 25% to 60% on several sites. At this time, Page Speed Service is being offered to a limited set of webmasters free of charge.

RSS: Your Social Media Monitoring Secret Weapon Ever ended a workday and thought: “Whoa, what just happened?” Social media goes by pretty fast. But if part of your job is social media monitoring, you need to make sure you don’t miss anything. Luckily, there’s a simple, free and foolproof way to store everything in one place and make sure nothing slips through the cracks: RSS feeds. LinkedIn Paying attention to the questions posed on LinkedIn Answers is a great way to get involved in conversations relevant to your industry, find content ideas and establish yourself as a thought leader in a niche. Quora Similar to LinkedIn, Quora is another spot to keep up with conversations and participate in discussions. Once subscribed, you can quickly scroll through them to sift for content ideas and find conversations to join and questions to answer. Facebook If you want to make sure you get all of a page’s updates, subscribing to a brand’s Facebook feed via RSS is handy. Twitter Pinterest Anything Else

How To Build Your Facebook Landing Page (If You’re Not A Programmer) Update: As you know Facebook no longer supports FBML for its tabs, which is what this post was based on, but there is an updated post about How to build a Facebook Landing Page with iFrames – Don’t miss it! Building a Facebook Landing Page is easier than you think, even if you are not a programmer. This week we’ll look at a topic that might seem basic for some. For other people, specially new visitors, this might feel like “been there done that”. Yes, there are too many blog posts out there that have discussed the topic but I’ll promise you this: In the usual SocialMouths style, we’ll go over the why, the what and the hows of building a landing page for your Facebook Page. A guide to building a basic Facebook landing page. Also as usual, let’s start at the beginning. Why Is A Landing Page Important? The landing page is usually setup as the “Welcome” tab for people that has not “Liked” the page. But the Facebook Landing Page is important for two main reasons: What Is The Main Goal? 1. 2. 3.

Companies in Social Media Analysis A global reference to the hundreds of companies that offer products and services for listening to what people are saying in social media Navigating the directory The search box (above and at the top right of every entry) is your friend; the directory contains 508 listings. If you prefer to browse the company listings, visit the complete list. Tip: Search operates on the full text of company listings. About the listings Each company in the directory has its own page with the following information: A link to the company's main website The location of the company's main office A link to the company's Twitter account Links to the company's pages on LinkedIn, Facebook, Google+, and SlideShare A description of the company and its social media analysis products and services, provided by the company itself Links to recent news items on Social Media Analysis that mention the company A Twitter widget showing the company's most recent tweets Additions and updates Latest updates:

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