Online Ad Spend Continues Double-Digit Growth The economy may be on an upward trajectory, but continued caution among advertisers will lead to a continued shift toward online advertising, eMarketer forecasts. eMarketer, which forms its forecast by performing a meta-analysis of research estimates and methodologies from dozens of firms that track ad spending, projects a 10.5% increase in US online ad spending next year, followed by double-digit growth every year through 2014 when spending will reach $40.5 billion. “It may seem ironic, but marketers’ economic concerns are leading them to spend more for online advertising,” said David Hallerman, principal analyst at eMarketer. “This trend reflects how most forms of internet advertising are now seen as more of a ‘sure thing’ than most traditional media.” “In addition, marketers of all sizes increasingly acknowledge the internet’s central place in people’s lives by devoting larger shares of their ad budgets to digital,” Hallerman said. Keep your business ahead of the digital curve.
cli.gs: Short URLs with analytics The World is Watching: The State of Online Videos Hello! We've got some exciting updates to share with you today. First off, I wanted to let you know that I will be out for part of the day Thursday, 11.7 & all day Friday, 11/8. Secondly, we have a new Site Announcements community! Last (but most definitely not least!) To help improve communication with TV.com Staff, we've created Topics that we'll be monitoring closely: User Support (for TV.com related questions or concerns) Feedback (a place to let us know what you think about TV.com features) Site Announcements (we'll use this area to keep you updated on site news. General TV Discussion (for general TV thoughts) We've also created Communities for our favorite genres, popular TV and movie franchises, sports and more. As with our Show Communities, you can post articles, photos, links, discussion items, polls, and more. Please do continue to post in just one show or topic community at a time, even if your post is about multiple shows/topics.
Duplicate Content and Ways around It What Is Duplicate Content Duplicate content is a forbidden practice in Google World, and probably every other search engine realm. If you’re unaware of what that phrase means, it refers to content, or even a close resemblance to content, that is used on a second site after being posted on a first. The benevolent intent is to prevent outright plagiarism. But the side effects are nearly worse than the original theft: Inability to post material on one’s own sight after guest posting on anotherNot being able to post articles anywhere else even if you’ve removed from the your home siteBeing bludgeoned by lower Google ranking if another site removes your guest articles and you re-post to your own These are some of the unintended results of the duplicate content policy. The Old Days It’s no news to any even semi-aware writer that the Internet has changed the way we both read and write. Websites are easy to create. The Workaround: Option One What to do? Two of these hybrid miracles stood out.
How to Develop a Social Media Content Strategy Do you have a social media strategy? Does it involve content? Should it? The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). A big sign out front asked passers-by to Like them on Facebook. “It’s official,” I thought. Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. If your social media engagement is reactive rather than proactive, it’s time to step back, take a deep breath and develop a content strategy that will engage your community. A content strategy doesn’t end with good signage. What Is a Content Strategy? Last year while doing some research into what certification organizations were doing in social media, I interviewed Susan Cato, Senior Director of Web and New Media Strategies at CompTIA, who said, “You can’t have a social media strategy without a content strategy.” Measuring the Results
Is Social Media Marketing Integration Years Away? Many social media marketers are working with the ultimate goal of integrating social into their company’s overall marketing efforts and gaining the experience to conduct the best social campaigns. But according to research from SmartBrief conducted by Summus, they could have a long wait. The June 2010 survey found that, while a few companies at each stage of experience with social media marketing did have a fully integrated strategy, it wasn’t until companies had been working in social media for at least two years that even a quarter of respondents had fully integrated their programs into their business model. And integration was more common than more basic coordination only among companies that had used social media for at least three years. Most companies using social media, however, have nowhere near that level of experience, according to the survey. Keep your business ahead of the digital curve. Check out today’s other article, “2011 Trends: Future of Online Ad Buys.”
Google wants to know all about YOU What once started as a convenience for users has, over time, started to sound more like some Orwellian nightmare stalking us at our every turn. When this all began search was relatively sterile and innocuous. We type in a few words and get back a bunch of blue links… 10 of them at a time. But that wasn’t enough. Google wanted to know us even better. So what’s the big deal? Let’s Get Personal… While I could easily eat up the equivalent of a book on the topic, we shall try and hit just a few of the high level concepts of where we’ve come to in recent years. Of the stated goals at Google a deep, broad and comprehensive personalization as been top of the food chain for many years now. Search HistorySurfing HistoryImplicit actions (assumptions)Explicit actions (active participation)Geo-localized dataApplication focus (technology you use) How much does this really affect the SERP presentation? User Profiling Next we can go a bit further. And these data points can be used to categorize users by;
Why Social Media Makes Brands Do Good Image: Miss-Social.com You hear a lot of social media commentators calling for brands to do good, myself included. So does that make us naive, idealistic or unrealistic? Nothing could be further from the truth. No one expects companies to turn over a new leaf or be any less self interested than they have been. Social media has enabled consumers to dialogue with brands. Consider the examples of Walmart's Sustainability Index, P&G's 'Click for Water' blogivation campaign, Starbucks 'Shared Planet' and the Pepsi 'Refresh Project'. This is not conjecture or wishful thinking. Results from another 2010 study confirm the same feelings from consumers, especially in regard to the beliefs about corporate responsibility held among Moms and Millennials. Millennial generation consumers have an even greater preference to do business with responsible companies than the average consumer. Doing good not only makes a company's employees happier. Reprinted from SimonMainwaring.com
Don’t Create an App for Apps’ Sake The trendiness of mobile apps has made them a popular tactic among some marketers who want the latest, coolest thing—even if it doesn’t always make sense for their brand. In some sense, they may be right. Consumers do consider apps a must, according to an October 2010 survey from interface design agency EffectiveUI conducted by Harris Interactive. More than three-quarters of mobile app users said they expected all brand name companies to have a mobile application, and nearly as many said they expected the app to be easier to use than the company’s website. But the survey also highlighted the danger of developing an app for its own sake. An earlier survey from Adobe found most mobile device users preferred using browsers to apps for a variety of functions, despite the assumption among marketers and industry experts that apps provide a better user experience. Marketers must keep ease of use and also utility in mind when designing apps. Previous Article
Facebook Comprises Nearly 25% of Page Views in the US Facebook's domination of the Internet continues, as evidenced by numbers released today by Experian Hitwise today that find Facebook accounting for nearly 1 in 4 page views in the United States. In March the intelligence company found that visits to Facebook had surpassed those to Google. And since then, Facebook's growth has continued, increasing 60% from the same time last year and making up 1 in 10 website visits in the U.S. last week alone. According to Hitwise stats, for the week ending November 13, 24.27% of page views were to Facebook, almost 4 times the volume of the site ranked number 2 - YouTube, with "only" 6.93% of all pageviews. These statistics are only based on U.S. figures and don't include mobile traffic.
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