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AdWords Keywords are what people search for on Google. Your ad appears beside relevant search results. You create your ads You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas Your ads appear on Google When people search on Google using one of your keywords, your ad may appear next to the search results. You attract customers People can simply click your ad to make a purchase or learn more about you. Previous topicNext topic Sign up now Google AdWords offers you: Targeted reach Now you can advertise to people searching on Google. Greater control You can edit your ads and adjust your budget until you get the results you want. Measurable value There's no minimum spending requirement or time commitment. Concerned about costs? Set your budget There's no minimum spending requirement – the amount you pay for AdWords is up to you. Avoid guesswork Pay only for results You're charged only if someone clicks your ad, not when your ad is displayed.

Les publicités ciblées de FaceBook suscitent des inquiétudes Le réseau social FaceBook, parait-il tueur à la fois de MySpace, Copains d'Avant, Viadeo voire de Meetic selon son utilisation, commence à être critiqué de toute part ces dernières semaines. La faute à Facebook Ads, son récent programme de publicité, un peu trop ciblé selon les utilisateurs de Facebook. Facebook, une communauté en forte expansion Fort de plus d'une cinquantaine de millions d'inscrits, dont une grande majorité d'anglophones (USA, Canada, Angleterre et Australie), Facebook attire de part sa gratuité et ses différents avantages, qu'il s'agisse de se créer un réseau bien précis, de renouer avec d'anciens amis perdus (notamment des anciennes écoles), de trouver des contacts professionnels, ou bien encore de créer des groupes ciblés (voire capture ci-contre). Facebook a donc un avenir radieux, et il était temps pour ses créateurs d'en tirer profit grâce à la publicité ciblée, comme l'ont déjà si bien compris Google et MySpace. Un arrière-goût de beacon... Nil Sanyas

Search & Social Awards Winners Announced! | Search Engine Journa Ladies and gentlemen, can I have your attention please?! Will the real Slim Shady please stand up? Oh… wait. Wrong audience. The Search & Social awards results are now in! *ps: all results are out of 5, except for the ones in a percentage. *pps: I KNOW you are all (secretly) wondering who the sexiest man in social media is. 1. SEOmoz – 3.79 averageSearch Engine Land – 3.59 averageSEO Book – 3.46 average 2. 3. 4. 5. 6. 7. Chris Brogan 40.2%Chris Winfield 33.6%Jordan Kasteler 26.2% I am partial to mohawks so I sadly cannot agree with this outcome. 8. Chris Brogan again! 9. 10. … this one was a close call. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. So there you have it! Selena is a "many-hat-wearing" digital strategist and consultant.

How Does Pay Per Click Really Work? Pay per click advertising (or PPC), in short, is an advertising model whereby advertisers only pay when their ad is clicked. Given the competitive state of web advertising, utilizing PPC ads is a skill few modern businesses can afford to ignore. As Google AdWords guru Perry Marshall routinely says, “never before in the history of advertising has it been possible to spend $5, write a couple of ads, and get instant access to over 100 million people in less than 10 minutes.” Share this post Whether you advertise on Google AdWords, Yahoo! (orangeacid) The basic, underlying principle of pay per click (and why it is so effective) is that you are advertising to people as they search for whatever it is that you have. The PPC advertiser is in precisely the opposite position. (Search Engine People Blog) Another key difference between PPC and other forms of advertising is that you only pay for results. The amount you pay when someone clicks your ad is known as your Cost Per Click (or CPC). (jared)

How to Set up a Facebook Custom iFrame Landing Page Application Editor's Note: We wrote a more up-to-date article about creating custom Facebook tabs here. Facebook recently announced that they would be discontinuing their support of the Static FBML app in favor of iframes. From a marketing perceptive this is actually some great news as FBML was pretty restrictive on what was and wasn't allowed within Facebook. I decided to investigate how much of pain is involved in setting up a custom tab on Facebook using an iframe. Below is a video with setup instructions step-by-step and a screenshot guide if you don't want to watch the video. The end result of this effort is this iframed application tab (for a contest that ends this Wednesday)! In order for this to work you must update your Facebook Fan Page to the newest settings. Set Up Your iFrame Page on Your Own Server For this to work you will need a webpage on your server that you will be iframing into your new custom tab. Head to Click on Set Up New App 1. 1. 1.

My Duck Duck Go reddit ad by the numbers My reddit ad (above) has yielded the highest ROI (by far) compared to the other ad platforms I've tried, which includes Adwords, Yahoo, Bing, Facebook, Myspace, and StumbleUpon. Of course your mileage will vary depending on your ad, product, target market, etc., but my basic message to you is you shouldn't overlook reddit self-serve advertising. My ad ran for 13 days, from 3/7 to 3/20. That's a CTR of 1.61%, or 6.49% per unique redditor. This is actually my second reddit ad. Here were my takeaways from the whole experience: Redditors actually try out your site. 3c per unique visitor is pretty good in and of itself, but it's all worthless unless they actually try out your site. My ad did better than others. Finally, I want to be clear that even without the successes of my follow-on reddit submissions, I still believe reddit ads have had the highest ROI (and still by far) for Duck Duck Go.

Facebook, protéger données personnelles et éviter publicité Facebook vit grâce à la publicité et à la vente de vos données personnelles. Pour éviter que tout le monde ait accès à vos informations sans votre accord, vous pouvez modifier certaines paramètres à partir de Dans un premier temps, vous pouvez choisir à qui peuvent avoir accès à vos données : Tout le monde, amis et leurs amis, amis seulement etc. Pour cela, il faut allez dans Compte, puis cliquer sur Personnaliser les paramètres Ensuite, si vous souhaitez éviter que vos données personnelles (photos, adresses, état-civil) soient utilisées à des fins publicitaires. Cliquez sur Paramètres du compte—>Publicités Facebook, puis sur Publicités diffusées par des tiers Si vous ne souhaitez pas que les informations de votre profil apparaissent dans les pages de recherche Google, allez dans les Paramètres de confidentialité, Cliquez en bas de page sur Modifier vos p , puis sur Modifier les paramètres dans la partie Recherche publique. Suivez nous !

5 Ways Facebook Will Impact E-commerce Mitchell Harper is co-founder of BigCommerce, a leading provider of shopping cart software used by more than 40,000 organizations worldwide. Mitchell has written and published over 300 articles relating to software development, marketing, business, social media and entrepreneurship. After watching Mark Zuckerberg's recent keynote at the Facebook F8 developers conference, it is clear that Facebook is looking to become the standard in social personalization for everything you do online. And the new social features and direction that they announced will undoubtedly have an impact on the broader world of e-commerce. For example, their new "Like" button is already visible on over 50,000 websites, and they're providing an API-based way to access what they're calling a user's "Open Graph," which is a list of everything he or she has "liked" across the entire web — music, books, restaurants, food and more. The Facebook Standard What This Means for E-commerce 1.

The CAN-SPAM Act: A Compliance Guide for Business Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law. Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non-compliance can be costly. Don’t use false or misleading header information. Need more information? Q. A. Q. A. Q. A. Q. A. Q. A.

20 Examples of Great Facebook Fan Pages Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer, four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. This makes measuring the effects of these marketing efforts even more important. Up to this point, the top metric for social media marketing success was site traffic, but more and more focus has been given to other values such as fans / followers and positive buzz. Although only 15.4% of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing rapidly. Now is the perfect opportunity for your business to take advantage of the opportunities that social media offers for getting found by prospects and interacting with prospective customers. One great way to do this is through a Facebook Fan Page. 1. 2. 3. 4. 5. iTunes The iTunes Fan Page brings much of the functionality of the iTunes Store right to their Facebook page.

Which Email Marketing Platform is Right for You? Here are 3 of the Best Options As much attention as social media marketing is commanding these days, it's nowhere close to replacing good old fashioned email as a means to reach current and potential customers. With so many services out there for building and deploying eNewsletters, it's not always easy to know which one is right for your small business. We reviewed three of the best email marketing services, breaking down pricing information and notable features for each one. They're all quite capable systems, each one one with its own advantages and stand-out features. Before we get into the details, there are a few core features that all of these products have: Customizable HTML email templatesRobust subscriber management, including imports and exports of mailing listsReports on recipients, bounces, opens and clicks. No matter which of these platforms you use, you can count on this core feature set and more. MailChimp NotableFeatures: Pricing Info: Who Uses It? Campaign Monitor Notable Features: Who Uses It? Emma

Le site Facebook vend le profil de ses internautes aux publicitaires LE MONDE | • Mis à jour le | Par Cécile Ducourtieux et Laurence Girard La publicité en ligne est en train de franchir un nouveau palier dans l'exploitation de l'intimité des individus. Grâce à l'efficacité des outils de collecte et de mise en relations du Web, des formats émergent qui sont capables d'exploiter l'énorme quantité de données que les internautes livrent sur leurs blogs, leurs pages personnelles..., souvent sans précautions. Facebook, le réseau social actuellement le plus en vogue de l'Internet, a dévoilé, mardi 6 novembre, une offre publicitaire donnant aux annonceurs accès aux "profils" de ses 50 millions de membres et à la multitude de données privées (sexe, âge, préférences sexuelles, politiques, religieuses...) qu'ils contiennent. Le site, d'origine américaine, qui permet de créer gratuitement sa page personnelle, puis de multiplier les liens avec d'autres, encourage désormais les marques à créer leurs propres "profils" et à interagir avec ceux des internautes.

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