What is and isn't "native advertising"? And 5 more questions to ask about it. Michael Groszek takes a closer look at “native advertising” as the buzz that surrounds it just seems to get louder. He asks, and answers, 5 questions that every decent marketer should ask about this “new tactic”, breaking down “native advertising” to demystified, digestible chunks. As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads. But despite all of the hype, it seems like everyone still has varying ideas of what native advertising actually is. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. Question #1. What do you think of when you hear the term “native advertising?” Over the last year or so, I’ve heard countless different arguments about the true meaning of native advertising. Which brings me to another point … Question #2.
Keeping Sales Leads Through Stellar Customer Experience Generating qualified sales leads is hard work – there is no doubt about it. So it is only natural that you would want to find ways to keep the ones you have. And how will you do that? It all lies with your customer service. Yes, a successful lead generation campaign also depends on the quality of customer service you have provided to your current and past clients. If you want to get your B2B leads back, or find new ones through referrals, then you need to take a good look at the way you treat your customers and clients. Being user-friendly – be it on the web or at your company’s doorsteps, how do you present your business to your clients? Providing an excellent customer service is crucial in keeping sales leads that you worked so hard to gain.
How To Build Rapport Fast In Appointment Setting Nothing beats building rapport with business prospects. This is the secret to a successful generation of B2B leads. Rapport is the foundation that supports your interaction with prospects. If you want to be more effective in appointment setting, you have to know how to build rapport. It is not an inborn skill that only a few can do. Rather, it is a set of communication skills that you can learn, perfected every time it is used. First, you to show genuine interest in your prospects. Second, listen carefully, picking up phrases and key words that your prospects likes to use. Third, observe how they prefer handling information. Breathe at the same time with your prospects. Next, keep a an eye on the prospect’s underlying intentions – their real aim. Another tip you need to remember your mannerism. Lastly, show respect for their time, energy, and money. While these can be really effective marketing tips, you should remember that not all of them can fit your needs.
The Reasons for a Collapsing Content Strategy Whatever you are selling deserves proper recognition. Demand generation strategies specifically serve to make your products and services visible to people you want to have as customers. Thus, you rely on effective content marketing strategy. In B2B lead generation, companies can never do without proper planning and distribution of content. What businesses need to do is to: 1). 2). 3). Clearly, marketers in the B2B industry can hardly resolve that last one and submitting to the adage of “Everybody makes mistakes” only intensifies the problem of poor web traffic and its disastrous offshoots. To prevent your content marketing and lead generation from collapsing, it is important to NOT do any of these: Becoming business-centric Narcissism poses itself as a natural psychological phenomenon of modern culture as evidenced by the epidemic popularity of “selfies” and “groufies.” Make content more interactive and engaging than ever! Refusing to optimize your site Doing it without research
How To Build Credibility In Telemarketing In lead generation, particularly where telemarketing is involved, credibility is everything. Without it, you will never be able to get the trust of your business prospects, making it even harder for you to generate qualified sales leads. Remember, you need to build your credibility from the very start. Say your name – one of the biggest mistakes made by marketers is not saying their name clearly. Keep these tips, plus a lot more you might learn along the way, and you can build up your credibility in telemarketing. The Quintessential Guide to Building Trust for Better Business Effectiveness in Malaysia You can’t expect people to buy your product or service when they have second thoughts about engaging you the first time around. There are some companies that try to shorten the buying cycle with the expectation of getting as many closed sales as they want. But the truth is, even if you are able to generate high numbers of business leads within a single period, there is a small chance these leads will end up buying. Obviously, they still don’t know if you are the contractor they are looking for. In this sense, building trust can be a long and arduous process, but when it comes to acquiring high quality B2B leads and nurturing these leads into sales ready prospects, there are no shortcuts. Take time to read some of them and you’ll be winning sales like you’re winning in Tetris. Know your people. In B2B lead generation, you can’t go on contacting people without knowing who they are and what they currently want at first. Tip: Identify your key decision makers for lead generation. Check out!
Why Is Telecommuting Bad For Lead Generation? Right at the heels of Yahoo CEO’s Marissa Mayer’s announcement that there will be no more telecommunicating for its employees, there have been howls of disapproval from many quarters. They say that telecommunicating is an important part of their operations, and it should not be taken lightly. For those in the lead generation business, working outside the office is key to increased productivity in B2B leads. Still, there are reasons why telecommunicating can be a bad idea. Among these are: Less opportunities to collaborate – believe it or not, it can be fairly impossible to get new ideas from your colleagues when you just talk through a computer screen. So, what do you think?
Good Luck Charms in Starting your Business in Malaysia 2016 Are you looking at Kuala Lumpur, Malaysia as your next business hub? I bet you have all the sage reasons to do so, but before getting busy on set up plans, registration protocols, and other legal and entrepreneurial details, collect some good luck charms that will keep you on the right track in starting a business in Malaysia. The Good Luck Mindset Get to know Malaysia better. Kuala Lumpur is the capital city, and is the center of economy in Malaysia where multinational companies thrive like Schlumberger, Altran, Cargill, Philips, Linde, Hitachi, Turner, Cameron and Oleon. All of them had a single location preference in mind before they planned out offshoring opportunities for a regional headquarter in Asia Pacific: They all wanted a central, well-connected, established and value-adding location that would enhance business and offer a springboard into the Association of Southeast Asian Nations (ASEAN) region. The Good Luck Plan Get to know everyone. 1) Type of business Costs and permits
Sales Volume Freeze Over. De-Frost through Effective Telemarketing Campaign While everyone knows that overrated theme song in that overrated movie, everyone has to be aware of the potential dangers of freezing sales volume. Photo by Freezing temperatures pose a great danger to a lot of things, even to B2B marketers. Ice-cold lead generation telemarketing programs are inefficient in the sense that they are not producing qualified B2B leads for the sales pipeline. Indeed, without qualified B2B leads, it is difficult for a business to meet sales goals. It is thus vital for managers to maintain and enhance their lead generation program. Here are ways to defrost your telemarketing program and produce a good flow of sales closes. Don’t Settle with Rejections. Any experienced telemarketer can tell you that rejections are a hindrance. Track your leads. One way to know whether your campaign is producing as intended is to track the activity of individual leads. Manage leads. Change your perspective. Don’t let your sales freeze out.
Top Tips to a Better Mobile Marketing Experience B2B marketing today has come a long way. A long time ago, in a mystical period known as the 80s, companies that needed to increase their client base depended primarily on the telephone to generate leads. Today, marketers are provided with more options for promoting their products and services with higher chances of acquiring high profile conversions. Along with social media, mobile marketing is one of these innovative channels that have made it possible for B2B companies from various industries to increase sales as well as broaden their brands’ influence. On that note, B2B marketers are constantly seeking for effective ways to leverage mobile devices in their lead generation. What you can do to avoid these mistakes is to take into account these effective mobile marketing tips courtesy of Huffington Post contributor and digital marketing strategist Scott MacFarland. Irrelevant Content: Put your consumer hat on. Don’t bore out email subscribers. For the full article, click here.
Outsourcing B2B Telemarketing Services By: Mark Swanson, Director of Business Development, Tele Resources, Inc., There is no better source for b2b telemarketing services than the B2B environment. According to recent statistics published by the DMA, B2B companies spend 27.9 billion in telemarketing services. In addition, the 2006 DMA Response Rate Study found that Telemarketing in the B2B environment has a response rate of 9.11 percent. Business to business lead generation is more than just the process of having a room full of agents making calls. One of the major advantages when outsourcing your sales force is to consider the technology involved with a telemarketing operation. In addition to direct sales, the DMA has found that 17.5 billion is spent generating business leads and there is no indication that this spending will decrease.
4 Lead Scoring Tips for a More Effective Lead Management Let’s start off with a fact: B2B lead generation is a requirement for a better sales performance and growth. In addition, B2B leads are seen as potential business partnerships, and tremendous effort has to be exerted in producing them. What’s even more important is nurturing them through better lead management that identifies eager buyers. Without having an effective system in place would entail having a wealth of B2B leads that unfortunately have no inkling to engage you further down the sales pipeline. This also results in poor revenue generation and a waste in marketing investments. You might also want to check out: 3 Sales Tips to Get your Reps Reach for the Numbers If you want to fulfill certain lead generation objectives, then you will have to optimize the important processes with regards managing your lead database. But like most marketers, you will experience a tough time, especially in tracking the web activity of individual leads. Define your profile. Optimize your fill forms.
How To Motivate Your Inside Sales Team In Three Ways If there is anything you need to keep in mind in you lead generation campaign, it is the fact that success is built around your inside sales team. They are the people responsible for meeting business prospects, offering them business solutions, as well as negotiating with them. You will not be able to generate a lot of qualified B2B leads if you are lacking in terms of manpower. It would be a good idea to keep them motivated, right? For one, you should create a community of ownership in your company. As a small business owner, it is easy, too easy, to think of your people as mere resources that you just throw into the sales process. Related: Looking for Asia Pacific Leads? Second, always think that your business has a purpose. Unless you are a non-profit organization, you ought to be earning money, right? Related: Good Sources of Qualified Appointments in Singapore Lastly, you should stay positive. Keep these tips in mind and motivating your team will not be a problem anymore.