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Webmasters - Resources to Track Website & Search Performance

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Scotiabank finds new customers using Programmatic Guaranteed from DoubleClick by Google Better precision in premium inventory Scotiabank, one of Canada’s largest banks, has been investing heavily in its digital strategy to improve the overall customer experience and the way the bank interacts with its customers online. For this reason it created a network of five Digital Factories across its five key markets, which bring together experts in engineering, design, digital marketing, analytics, agile delivery and software product management in a collaborative and creative environment. In Canada, the Digital Factory has been looking for ways to improve the efficiency of the bank’s existing customer acquisition strategies. Historically, it has relied on tactics such as paid search and display remarketing to acquire new customers.

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Google URL Shortener Posted by Michael Hermanto, Software Engineer, Firebase We launched the Google URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online. Since then, many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop webpages to apps, mobile devices, home assistants, and more.

This Chinese Electric SUV Has a Weird Name and Even Weirder Doors This is a new electric vehicle from Chinese startup Human Horizons that's called the HiPhi 1. It claims a driving range of 400 miles and has weird doors.Former Jaguar Land Rover executive Mark Stanton is the company's chief technical officer.The HiPhi 1 is slated to launch in China in 2021, and the company says it hopes to reach other global markets at some point. The fact that the most unlikely thing about the Human Horizons HiPhi 1 isn't its name— which is meant to reference the high-five rather than retro audio equipment—could be regarded as an achievement. This is an electric SUV from a previously unknown startup that claims a range of up to 400 miles and which also features suicide-hinged rear doors, gullwing-opening roof flaps, and the promise of "eyes off" autonomy as soon as it launches in China in 2021. The HiPhi's other functions are monitored by no fewer than 562 sensors.

Products & Tools Learn about Google's solutions to achieve your marketing goals. Search Ads Reach customers when they're looking for you by showing ads next to or above relevant Google search results. With search ads, you can find your ... No-judgment digital definitions: What are social media trackers? Let’s be honest. We’re usually pretty particular about what we post on social media, right? When we’re on vacation, we’ll post photos on Facebook of a beautiful sunset… and crop out the guy wearing the “no shirt, no shoes, no problem” T-shirt. We’ll post on LinkedIn about our exciting new job… but not that we were laid off four months earlier and self-medicated with pints of ice cream. While we choose what we want to share with our friends and followers, we don’t get to choose what those social media platforms learn about us behind the scenes.

Google Swiffy As part of our transition of display ads to HTML5. the Swiffy Flash conversion tool is no longer available. We will continue to serve the Swiffy runtimes, so any files you have already converted will continue to play. Today more consumers are using the web in HTML5 compatible environments than Flash-compatible environments. In order to reach as large an audience as possible, we encourage everyone to transition to HTML5 authoring. Developers who currently create Flash SWF files have several ways to switch to HTML5 including Adobe Animate and Google Web Designer.

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