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Will Social Media Replace Telemarketing?

Will Social Media Replace Telemarketing?
Social media is the rage, there is no doubt about it. With the Facebook, Twitter, blogs, and pictures all catching the attention of a huge number of people, it does have a lot of potentials for a professional lead generation campaign. It is new, it attracts a lot of prospects, and it can certainly help you engage them in a conversation. Surely, this is the best way to attract more B2B leads. It could very well replace telemarketing, right? Well, some marketers might disagree. For one, social media is just that, social. Another point to consider are the required steps in qualifying business leads. Of course, there is no reason to look at social media as below telemarketing. Basically speaking, the aim here is to make talking to prospects easier to make.

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