Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all. One of these resolutions is the recent requirement of nofollow tags in links from other websites. The modus operandi One of the traditional, overused tactics in SEO is to try and get as many backlinks from authority websites as possible. This activity also poses a dilemma for websites in their fear that Google may suspect them as a “link seller”. So when do you need to use a nofollow link? If your site supports paid links, you need to use nofollow in order to keep these links from giving credit to other sites. Nofollow is also helpful when embedding media (such as infographics) or widgets that you obtained from other sites.
Rock Solid Leads for AU and NZ’s Top Technology Consulting Firm - B2B Lead Generation Company Malaysia The Client The Client is the largest independent Oracle, PeopleSoft and JD Edwards consulting organization in Australia and New Zealand as well as the largest Oracle, PeopleSoft, JD Edwards and Microsoft SQL Server support organization in Australia and New Zealand. The Client is a specialized technology consulting organization focused on building and supporting long-term relationships with enterprise and government customers. The Client is an Oracle Certified Advantage Partner, the highest level of partnership with Oracle, only achieved by a few companies globally. They provide a complete service continuum of Oracle, PeopleSoft, JD Edwards and SQL Server including: sales, planning, design, implementation, project management and support. The Challenges Increase sales and generate awareness about the benefits of the Client’s products and servicesPromote the Client’s event entitled “Oracle Leadership Forum”, gather attendees and confirm their attendance The Callbox Solution The Results
Why Malaysian B2B Companies need Data Profiling As B2B lead generation becomes more advanced and B2B buyers are strict in their choices, companies have noted the importance of keeping their databases free from errors. With a data profiling system in place, B2B firms are able to keep their marketing campaigns highly efficient. A good quality list is the most important element of a successful B2B marketing campaign. But what are the gains in having an accurate and high quality data? #1: Promotes accuracy. One basic function of data profiling is that it allows you to deliver the right message to the right people. #2: Identifies duplicates. Calling or emailing the same company over and over again can hurt your company’s reputation. #3: Updates old data. Having an old data means calls and emails are often directed to the wrong person. Related: The Best Way to Reach Out to Prospects: Sales Email or Sales Call? #4: Reduces cost. Although data profiling may take time as you need to call or research every contact within your marketing list.
Four Things That Demotivate Your Inside Sales Team As mentioned in my previous post, the most important assets that you need in your inside sales campaign would be the people tasked to do it. I mean, it would not be possible to generate B2B leads if there is no one manning the front liners, getting in touch with business prospects and trying to set an appointment between them and you. It is very important to know what you can do to motivate your lead generation team. But also equally important to know would be the factors that can kill morale. Avoid these, at all cost, and you will save yourself from the headaches that can pop up down the road. Using salary as the main motivator – okay, people want to earn something in their work, that is fact. There are plenty of other things that you should avoid doing, but you can be assured that these four are the main culprits.
Challenges in Targeting Malaysia and What To Do About It Asia is one gigantic market for internet users and has huge potentials for running business to business lead generation campaigns. With Singapore’s strong, limitless internet connection, and the Philippine’s reputation as one of the fastest growing number of internet savvies in the continent, Malaysia now shares a part of pie. But how far has lead generation gone in the Malaysia market? How do Malaysian businesses perceive or behave towards lead generation as part of their marketing strategies? Let’s probe. 1. Chinese, Indian, Eurasian and indigenous cultures comprise the Malaysian society. However, despite the notable growth of Malaysia’s economy, its people have kept a percentage of conservatism that depicts their stance on Lead Generation. How do we address this? “Send me the information first and I will take a look at it”, is the usual answer that you will hear from a prospect during a lead generation call. 2. How do we overcome this? 3. How do we cope with the challenge?
Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Malaysia Years of innovation and hard work have been put in to give Callbox clients the best solutions for their business, as well as to enable managers and sales professionals to streamline business development. The challenge has always been to keep up with the changing times, especially with how technology evolves in exponential fashion even just in the last two decades. Callbox started out as a simple telemarketing firm, which eventually flourished into a multi-channel marketing machine. Now, in the age of cloud and automation, Callbox steps up to the plate, ready for another era of marketing savvy. In celebrating 10 years of flourishing into a stalwart player in the business-to-business industry, Callbox is taking cloud-based lead management and marketing automation to new heights. Putting the clients front and center: Callbox integrates with Salesforce Introducing Callbox DialStream: The Most Efficient Power Dialer for Salesforce What is DialStream?
Cloud Computing - B2B Lead Generation Australia Cloud Computing Lead Generation Offering to manage cloud-based services might not be as easy as you think. Convincing Australian businesses to trust in the security of your cloud is no walk in the park. It takes more than one phone call and a follow-up email to get prospective clients to see you can be relied on to do the job. To establish credibility and gain their trust, you will have to engage them in conversation numerous times throughout the sales process, answering their questions and addressing their concerns, and do all this over various channels – via call, email, online, and even on social media. Our B2B multi-channel packages are customized to answer your need for a truly engaging way to reach and develop lasting relationships with your prospects, until they are finally converted to sales-ready leads. Callbox can help you identify businesses in Australia that requires cloud computing services. Cloud computing services we cover:
Not The AdWords That You Used To Know In the Smart Insights article, Google AdWords changes in 2013 – reviewing the opportunities and potential problems, Tara West outlines the changes with Google AdWords that you need to be aware of and how you can make the most of the opportunities that go with them. These changes are: Device Targeting and Bid AdjustmentsFlexible Bid StrategiesNew and Enhanced ad ExtensionsLow Search Demand keywords are not eligibleCompetitive dataAdWords Display Advertising changes Device Targeting and Bid Adjustments The most controversial change from Enhanced Campaigns has delivered is the shake up with device targeting. In previous times, best practice has always been to target mobiles and tablets in separate campaigns (away from desktop campaigns) because they perform differently. All devices are now targeted within one campaign, and bid adjustments are used to increase or decrease bids for mobiles. You can choose not to target mobile devices by making your mobile bid adjustment -100%.
Callbox and the Quartered Success of The File Transfer Expert The Client Industry: File Transfer Appliance Location: Singapore Headquarters: Germany A group of file transfer software experts from Germany founded this File Transfer Appliance Company in 1996 which later spanned to France and Singapore in 2007. The company stands on a mission to offer the latest Hardware Technologies coupled with the leading Software Solutions as “Plug-and-Play” appliances designed for security problems and compliance tasks. Target Criteria Location: Singapore & Malaysia Industries: Oil & Gas, Architecture firms, Precision Engineering firms, Property Developers, Advertising Media or Graphic Design Houses, Large Manufacturing companies, Government-linked companies, Lawyers, Health, Pharmaceutical companies, and Building and Construction. Annual Turnover: More than SG$ 2 Million Employee Size: More than 20 Target Contacts: Directors, Business Owners, IT Managers, Person in Charge of IT Campaign Type : Lead Generation Summary The initial campaign production delivered 19 leads.
IT Lead Generation and Appointment Setting When it comes to building relationships with major players in Singapore’s flourishing IT industry, it’s important to stay abreast of current CRM tactics. At Callbox, we take marketing a step further using top-of-the-line business applications and the required expertise to boot. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We target prominent decision makers from top IT solutions providers including:
Callbox Expands its Asia-Pacific Market Ultimo, Australia – June 2010 – Callbox Sales and Marketing Solutions, the world’s largest B2B lead generation company, announces the expansion of its Asia-Pacific (APAC) business operations to include the IT and Software Sales-and-Marketing Group. From its Asia-Pacific business hub, the company has built-out presence in the high-growth countries of the region including Australia, New Zealand, Singapore, Malaysia, and Hong Kong. It currently provides sales and marketing services to over 200 small to enterprise clients in the areas of IT, Software, Financial, and Commercial Services, and other competitive markets. For the last 3 years, Callbox has been extending its reach and aggressively expanding its current staff, to serve the sales and marketing operations of its clients across the Asia-Pacific region. These successes paved the way for the creation of a dedicated business department, the Asia-Pacific IT and Software Support Group.