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Transmedia Storytelling

Transmedia Storytelling
“Transmedia storytelling” is telling a story across multiple media and preferably, although it doesn’t always happen, with a degree of audience participation, interaction or collaboration. In transmedia storytelling, engagement with each successive media heightens the audience’ understanding, enjoyment and affection for the story. To do this successfully, the embodiment of the story in each media needs to be satisfying in its own right while enjoyment from all the media should be greater than the sum of the parts. Before expanding on how to create transmedia experiences, let’s ask ourselves two questions: Why would you want to tell stories?And why tell stories across multiple media? Why Tell Stories? We tell stories to entertain, to persuade and to explain. Our minds do not like random facts or objects and so they create their own stories to make sense of otherwise discrete, isolated events and items. Great stories win hearts and minds. Why Multiple Media? Next >>

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The Transmedia Hierarchy of Needs Have about 22 draft posts sitting in my WordPress Post box, so a bit of catch-up in next week or two to clear some out! Outside of the talk of what ‘transmedia’ actually is, the next key topic of controversy is how can you make money from it vs spending marketing money ‘on it’ to promote a traditional product/project. The Holy Grail at the moment is can we make the ‘multi platform, transmedia form’ an entertainment or service necessity – something worth users putting hands in pockets for (or clicking that PayPal button) and something worth spending the time and effort immersing yourself in – when there are so many other ‘linear’ fragments to graze on? This post therefore looks briefly at a core aspect of transmedia or experience design that is oft left out of the equation, the user need and how we can map out and create transmedia to meet those needs. Simple concept time. Please note this is a first draft and will probably be embellished!

2011: Are You a Writer or Creator? “Great storytelling starts with a great idea, not the platform.”–Lisa Hsia, SVP, Bravo Digital Media, NBC Universal New media, social media, transmedia… the landscape for writers has changed dramatically over the past 10 years, and today, there are more options to get published and reach new readers than ever. With more options, though, come more unknowns, some more obvious than others. Does transmedia storytelling provide an effective educational experience? Paris porte-à-porte is a transmedia project which aims at celebrating the 40th anniversary of the Paris ring road by presenting its story. It combines a web documentary, an interactive map with flashcodes (symbols based on the technology of QR codes), a radio show and a collection of photos taken by drivers or the local residents.The web, the radio, the documentary and the cell phone are the mediums used to describe the ring road of yesterday, today and tomorrow. The user can hear about the event according to two main entry points: He can hear a radio show on the topic; He can access a link to the web documentary or the interactive map from the France Inter website or the Pavillon de L'arsenal website. Each entry point provides the user with a different content interaction experience. The idea of transmedia storytelling is to enrich the experience by offering complementary content on various communication platforms. 1.

Every Platform Tells a Story: Transmedia has the power to make any topic more vivid and personal By Peter Gutierrez When Andy Plemmons, a progressive media specialist at David C. Barrow Elementary in Athens, GA, was asked to help create a set of interdisciplinary lessons for fifth graders to learn about September 11, 2001, he naturally took a transmedia approach. Plemmons remembers turning to TV, radio, and the Web to try to find out what was going on that day. Later, he sought magazines and newspapers, and eventually history books as he tried to process the magnitude—and meaning—of the worst terrorist attacks on American soil.

Educators need to utilise digital writing About 18 months ago, I began getting a number of Google Alerts about Inanimate Alice, a digital fiction project which uses multi-media to tell a story through sound, image, text and video. Each episode is a self-contained adventure and the story becomes increasingly game-like as it progresses. The alerts were drawing my attention to the publication online of episode five. And not just one episode five but several versions. Which was interesting. The Archaeology of the Mediterranean World: Transmedia Teaching The very first series of posts on our Teaching Thursday blog revolved around the idea of EduPunk which represented a combination of outside-the-box educational thinking, the widespread use of digital technologies, and the DIY attitude associated closely with punk rock (check them out here and here). While EduPunk appears to have been a flash in the pan, the ideas at the core of the movement probably possess more staying power. In particular, I have noticed a resonance between some of the ideas around EduPunk (whatever they precisely were!) and the notion of transmedia teaching. Transmedia teaching is a term that describes teaching and pedagogical techniques that work to create an immersive learning environment which extends beyond the limits of the classroom through the use of multiple, typically digital, media. The idea derives most specifically from the work of Henry Jenkins on fan culture, convergence culture, and transmedia experiences.

Creating StoryWorlds for Transmedia Kids “I want to create experiences that allow the audience to step into the shoes of the protagonist.”-Lance Weiler When I talk to most people in publishing and tell them I am creating character bibles & StoryWorlds for kids IP, they usually look at me kind of funny and ignore what I say or ask, “what?” I tell them I’m an obsessed student of transmedia, and in order to create a compelling digital storytelling experience on the web (i.e. to get & retain eyeballs), you need to create an amazing place for your digital story to live and be shared. You need to create context.

What makes the perfect Transmedia Producer?… …and the truth about ARGs. Now that transmedia is everywhere and the Producers Guild of America have turned the ‘transmedia producer’ into a bona fide (or at least recognised) professional role one thing that rears it’s cross-media head is, who and where are the best transmedia producers going to come from? I have spent a good part of the last 15 years mentoring & training traditional & non-traditional media types in multiple platform content and now question where the best producers of this multifaceted ‘new’ content will come from – academia, film, book authors, social media consultants, game designers, TV, web developers, radio, advertisers, young, old, not yet born? Read on, a ‘hypothetical’ interview follows and this is an opinion piece I cannot put in my book or lecture about! Firstly what is it and does it actually mean anything at all?