Transmedia Case Study: The Three Little Pigs If the Three Little Pigs were told as a transmedia story it might be designed like this: The basic story would be told in an anchoring medium, such as a novel, TV show, or film. In this case, it’s a short story.There are four primary characters to expand and explore: three pigs and a wolf. There are also deeper themes of hard work, planning, collaboration, family and persistence underlying the main story arc.The first round of expansion: Pig 1 has a blog which details the family history and complicated family dynamics that led to the pigs decision to live apart rather than together. The hypothetical transmedia version of the Three Little Pigs is not the repurposing of story across different platforms. It is the creation of a holistic narrative that unfolds in different and unique manners across different media.
Types of Transmedia The various types of transmedia storytelling can be thought of in terms of the following: the narrative spaces covered (location, characters, time)the number and relative timing of the platforms (sequential, parallel, simultaneous, non-linear)the extent and type of audience involvement (passive, active, interactive, collaborative) . The first two dimensions can be represented by the diagram below. The next illustration shows the “Franchise Transmedia” project. It’s a series of single-platform deliverables – a book, a movie, a game. Portmanteau Transmedia project, by contrast, might look like an Alternate Reality Game (ARG) which will often cover a single narrative space across multiple platforms – each alone insufficient to carry the complete story but like jigsaw puzzle pieces they must be assembled to complete the picture. Next >>
Case Studies | Shooting Venus SHOOTING VENUS loves to follow what other storytellers are creating in the world of Transmedia. Below are some case studies for highly successful transmedia strategies. Coca Cola Coca-Cola have always been at the forefront of innovation. Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company’s portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Courtesy of The Cognitive Media Audi The below presentation created by Campfire NYC shows the power of transmedia storytelling to engage clients. When Audi released the A3, a premium compact car loaded with innovations, it desperately needed to connect with prospective buyers, namely highly affluent, tech-savvy young men.
Le tout transmedia est plus grand que la somme des parties* L’article le fabuleux destin du transmedia storytelling, tiré de l’intéressant blog Storyplaying, retrace une intervention de Jeff Gomez (Starlight Runner Entertainment) lors de la conférence Tools of Change for Publishing. Dans l’article précité , nous avons retenu les points suivants : une définition « classique » du transmedia : « la transmission d’un message dense, un sujet ou un scénario, à un public de masse au travers de media multiples. Chaque partie de l’histoire est unique et s’appuie sur les forces du media. L’article « le fabuleux destin du transmedia storytelling » met l’accent sur les impacts radicaux liés à cette évolution qui fait voler en éclat des notions établies comme « la propriété intellectuelle de l’histoire, le statut des auteurs ou des cinéastes, le marché de l’audiovisuel, de la production, … » Nous avions envie de répondre à une demande fréquente sur les compétences à métisser dans une équipe transmedia : quelles sont-elles et quelle est leur définition ?
Narrativas Transmedia ¿Por qué usar un sólo medio si puedes usarlos todos? La narrativas Transmedia es una nueva manera de contar historias a través de plataformas múltiples creando una experiencia inmersiva para el espectador. Los proyectos audiovisuales con aristas transmediáticas deben ser diseñados así desde su concepción, generando de esta manera una amplia variedad de vehículos por donde la historia será contada (Cine, TV, Móvil, Webisode, Flashmobinng,Video Juegos, Marketing 360,Interactividad Viral, contenido generado por usuarios, realidad aumentada) para crear de esta manera una experiencia multisensorial e interactiva con la audiencia. Transmedia no es Marketing Una experiencia Transmedia de alto nivel es una experiencia narrativa inmersiva, no simplemente una abrumadora campaña de Marketing Crossmedia. Si bien muchos autores señalan al universo trasnmediático como una idea novedosa, nosotros creemos que es simplemente la evolución de la más poderosa narrativa. Siempre se trata de la historia.
33 Great Apps for Storytelling and Creativity 2013 Update… Here are the main apps I suggest for storytelling. Some of them are actual bookmaking apps, some are apps for creating stories in various ways and others are apps I would use to help kids plan out a story. I have listed them in the order of importance for my classroom. Educreations FREE- (example HERE and HERE) There is also a web version of this tool StoryBuddy 2 $4.99- (example HERE and HERE) Explain Everything $2.99- (example HERE and HERE and HERE) Toontastic FREE*- (example HERE and HERE) Feltboard $2.99- (examples HERE and HERE and HERE) Skitch FREE- for labeling (example HERE and HERE) There is also a web version of this tool Popplet $4.99- (example HERE and HERE) There is a “lite” version of the app and is also web based Tellagami- FREE- Much like Voki but in app form. Write About This $3.99- creates prompts for kids and reads the prompt to them Haiku Deck FREE- easy way to create a presentation (example HERE) Sock Puppets FREE* (post with examples HERE) Puppet Pals My Story
La Narración Digital, Más que un Recurso Educativo En todos los ámbitos de nuestra sociedad [periodismo, cultura, ciencias, política, marketing, educación…], desde siempre se ha utilizado la narración de historias como uno de los posibles vehículos comunicativos para transmitir y/o compartir información. Y es que, poseer las habilidades necesarias para efectuar una comunicación coherente y convincente es indispensable en cualquier sector profesional [sin olvidar el ámbito personal, en el que también se requiere, cómo no, saber transmitir y comunicar con eficacia]. Podemos decir que, en definitiva, para el ser humano resulta esencial y vital poder compartir sus ideas de forma efectiva, garantizando así una comunicación exitosa en los diferentes entornos que configuran su realidad, incluido el entorno digital. Ante esta realidad: ¿Por qué no preparar pues a nuestros alumnos para que puedan ser capaces de expresar sus ideas, a través de los canales y medios comunicativos que tienen a su disposición y alcance? ¿Para qué?
Is Transmedia Storytelling the New Digital Marketing? – [RE]Think I think it’s safe to say that marketing has changed. A lot. Gone are the days of telling your message. It’s all about engagement now. It’s about digital presence. How (and why) is Marketing Changing? The first thing to understand about marketing today is that it’s all about shared experience. (image courtesy of Google’s study “Multi-Channel Delivery”) The need for a consistent experience seems like a no-brainer. How: adoption and usage of multiple/simultaneous devices by users has prompted the need for a consistent experience. Quick Note: Consistent does not Equal the Same Developing and delivering a consistent content experience doesn’t mean you publish the same content to each channel. Unified experiences don’t have to be uniform. What does that mean in the practical sense? Why is this important? The Marketer as Storyteller The idea of the marketer “telling the company story” is not new. I think that might be Transmedia Storytelling. What is Transmedia Storytelling?