Secret To Better Sales Leads Generation? It Is All In Rapport In terms of generating qualified sales leads, building rapport between you and business prospects is an important activity to do. After all, getting into the good side of business prospects is an aim that we ought to reach in all our activities. Building rapport is integral in our lead generation campaigns. Without it, we will not be able to generate the B2B leads that we need, not to mention failing to get interact effectively with customers. Personalize – from your emails sent to the telemarketing calls you make, you need to have some level of personalization to your prospects. Follow these business tips, and it will be easier for your lead generation and appointment setting campaign to perform. What is and isn't "native advertising"? And 5 more questions to ask about it. - Malaysia B2B Lead Generation Michael Groszek takes a closer look at “native advertising” as the buzz that surrounds it just seems to get louder. He asks, and answers, 5 questions that every decent marketer should ask about this “new tactic”, breaking down “native advertising” to demystified, digestible chunks. As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads. But despite all of the hype, it seems like everyone still has varying ideas of what native advertising actually is. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. Question #1. What do you think of when you hear the term “native advertising?” Over the last year or so, I’ve heard countless different arguments about the true meaning of native advertising. Which brings me to another point … Question #2.
4 Email Marketing Gems - Born Out of Writing 1,000 Emails - Malaysia B2B Lead Generation Justin Bridegan of MarketingSherpa shares 4 things he learned from writing a lot of email copy: Having written close to 1,000 emails for MarketingSherpa promoting our marketing products over the past few years, I’ve learned a couple of things I thought I would share with you, many of them from my own mistakes. At Summits, when people recognize my name from their inbox, they ask, “What have you found that works?” What a loaded question, right? I’ve felt much like Edison, but with a marketing spin on it. I have not failed, I’ve just found 10,000 ways on how to not write an email. Much like you, my writing over time has evolved to include some semi-universal best practices which many of us are familiar with, but sometimes get lost in the marketing translation from company logic to customer logic. Tip #1. It’s been said most people are either “filers,” who create a specific file folder for each email, or “pilers,” who let the inbox pile up with no hope in sight. Tip #2. Tip #3. Tip #4.
Where To Get Quality Business Leads For Your Telemarketing Campaign Your telemarketing campaign may be adequate right now, but to get the best possible results from your campaigns, you need to have all the factors that comprise a great business to business telemarketing campaign. Securing a good telemarketing script for lead generation and hiring reliable, experienced b2b telemarketers need one more thing to complete the process: a highly targeted telemarketing business list. You can either generate your own business leads by scouring the internet and phone books, purchase a business list from a lead generation company, or you can outsource to professional lead generation service providers to look for specifically qualified b2b sales leads using your criteria. An important thing to remember when buying pre-defined business lists from another company is to make sure that the list hasn’t already been sold to a competitor in your industry.
Bring Out Better Business Results with these Multi-Channel Tips B2B companies need more leads. It is therefore imperative to come up with effective plans to generate them, since leads transition to sales, and sales translate to revenue. For this reason, marketers in the B2B realm must stick with multi-channel marketing, not because it is a fad as what some business bloggers call it, but because it is the only effective way through which businesses can expand their reach. Various channels are involved in the process, thus boosting visibility and increasing the likelihood of quality B2B sales leads or in other words, potential customers. However, anchoring your marketing processes on multiple channels is open to a lot of risks. One of these risks entails diminishing the quality of one channel in favor of another. An efficient multi-channel campaign on the other hand treats each channel with equal priority since each channel is an essential part of the whole. Cleanse your database Choreograph your campaigns Create compelling emails
Search Traffic Declining? You're Not Alone (and What to Do About It) - Malaysia B2B Lead Generation If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. According to research from BuzzFeed, “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Organic search visits have fallen significantly to A-list publishers like Time, Sports Illustrated, Us Weekly and Rolling Stone. It’s not quite clear why this is happening. The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). And it’s not only Google. Albert Einstein famously defined insanity as “doing the same thing over and over again and expecting different results.” How to Get Your Traffic Back
The Greatest Marketing Strategy Question: Inbound or Outbound? Marketing strategies are interesting. The fact that drafting an approach is a volatile task allows for a variety of options that B2B telemarketing companies could follow. There is simply no linear formula to follow as there are two vital forms of marketing which you can pursue, inbound and outbound. For a campaign to earn its success, it is important for a business decision-maker to know which method would prove the best. The following considerations will guide you in creating a successful marketing plan: Cost Efficiency. Content Engagement. Market Diversity. We can see that inbound and outbound marketing seem to oppose each other. For example, a business may send direct mails containing links to the enterprise’s blogsite and social media pages. Integrating the two will prove to be indispensable in translating marketing leads into actual sales.
How Can Telemarketing Help Social Media Marketing? The marketing landscape is constantly changing. What may seem to be a sure-fire marketing tactic may not be an appropriate method today. And the lead generation tools we scoff at in the past may be the latest aid we need for the modern market. Such is the case with social media. We must first understand what social media is all about. In order for social media marketing to effectively generate more sales leads, you need another marketing tool to assist. What does it tell you about social media and lead generation?