Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Malaysia Years of innovation and hard work have been put in to give Callbox clients the best solutions for their business, as well as to enable managers and sales professionals to streamline business development. The challenge has always been to keep up with the changing times, especially with how technology evolves in exponential fashion even just in the last two decades. Callbox started out as a simple telemarketing firm, which eventually flourished into a multi-channel marketing machine. Now, in the age of cloud and automation, Callbox steps up to the plate, ready for another era of marketing savvy. In celebrating 10 years of flourishing into a stalwart player in the business-to-business industry, Callbox is taking cloud-based lead management and marketing automation to new heights. Putting the clients front and center: Callbox integrates with Salesforce Introducing Callbox DialStream: The Most Efficient Power Dialer for Salesforce What is DialStream?
Not The AdWords That You Used To Know In the Smart Insights article, Google AdWords changes in 2013 – reviewing the opportunities and potential problems, Tara West outlines the changes with Google AdWords that you need to be aware of and how you can make the most of the opportunities that go with them. These changes are: Device Targeting and Bid AdjustmentsFlexible Bid StrategiesNew and Enhanced ad ExtensionsLow Search Demand keywords are not eligibleCompetitive dataAdWords Display Advertising changes Device Targeting and Bid Adjustments The most controversial change from Enhanced Campaigns has delivered is the shake up with device targeting. The AdWords interface has now changed so dramatically that you can no longer target tablets separately because Google believe they perform in the same way as desktop devices (in my experience they don’t, but who am I to argue with the big G). All devices are now targeted within one campaign, and bid adjustments are used to increase or decrease bids for mobiles. Flexible Bid Strategies
Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all. One of these resolutions is the recent requirement of nofollow tags in links from other websites. The modus operandi One of the traditional, overused tactics in SEO is to try and get as many backlinks from authority websites as possible. This activity also poses a dilemma for websites in their fear that Google may suspect them as a “link seller”. So when do you need to use a nofollow link? If your site supports paid links, you need to use nofollow in order to keep these links from giving credit to other sites. Nofollow is also helpful when embedding media (such as infographics) or widgets that you obtained from other sites.
Search Engine Optimization is a Continuous Process by: MindGeneis Many of us must have heard the saying ‘Plan your work and work your plan’, and that the one who actually believes and works on it succeeds in the rat race of proving his or her worth. This certainly stands true for the corporate world which is continuously upgrading itself with the latest technology and where every organization faces new competition in every aspect of the business world. Marketing is an integral part of all these aspects. No business enterprise can survive without marketing and promotion of its products and services. IT Lead Generation and Appointment Setting When it comes to building relationships with major players in Singapore’s flourishing IT industry, it’s important to stay abreast of current CRM tactics. At Callbox, we take marketing a step further using top-of-the-line business applications and the required expertise to boot. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We target prominent decision makers from top IT solutions providers including:
Australian Software Vendor Taps Callbox to Fast-track Sales in Asia-Pacific The Client The Client is a well-known software company in Australia which develops and distributes practice management and tracking software for large companies. Its clients include Ingram Micro, The University of Sydney, Accenture, CitiStreet, and Acumen Alliance. The Challenge The Client has excellent brand recognition in Australia and its products have strong market potential. However, it had difficulty penetrating foreign markets often dominated by large global competitors. To boost its capability to compete squarely in the international market, the Client looked for an appointment setting company to carry out its objectives methodically: To educate prospects on the benefits of practice management softwareTo schedule product demos with interested prospects This campaign required technically sound telemarketers with firsthand experience in selling software systems. The Callbox Solution Following a campaign brief, Callbox set up an outbound telemarketing team. The Results
Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Australia Years of innovation and hard work have been put in to give Callbox clients the best solutions for their business, as well as to enable managers and sales professionals to streamline business development. The challenge has always been to keep up with the changing times, especially with how technology evolves in exponential fashion even just in the last two decades. Callbox started out as a simple telemarketing firm, which eventually flourished into a multi-channel marketing machine. Now, in the age of cloud and automation, Callbox steps up to the plate, ready for another era of marketing savvy. In celebrating 10 years of flourishing into a stalwart player in the business-to-business industry, Callbox is taking cloud-based lead management and marketing automation to new heights. Putting the clients front and center: Callbox integrates with Salesforce Introducing Callbox DialStream: The Most Efficient Power Dialer for Salesforce What is DialStream?
Stop Wasting Time and Money! Get Truly Qualified B2B Leads Do you sometimes feel like your lead generation efforts go around in circles? You stumble upon a warm lead (which gets you rather excited), then you allot considerable attention on that lead over other leads (which is not really a good idea), and after a definitive phone call or a face-to-face appointment you find out that the lead is not anywhere near your lead criteria, which brings you back to square one (you had it coming). Now obviously, that could’ve been avoided if you had a solid lead qualification process in your system. What you’re missing Without a clear path for warm leads to ultimately become qualified leads, you’re not only wasting valuable time and resources, but you’re also blowing a lot of opportunities by not paying attention to those leads which could have been more productive. What’s worse is that sometimes, leads end up prematurely disqualified just because the lead generation personnel failed to nurture a prospect. What you need to do