The Greatest Marketing Strategy Question: Inbound or Outbound? Marketing strategies are interesting. The fact that drafting an approach is a volatile task allows for a variety of options that B2B telemarketing companies could follow. There is simply no linear formula to follow as there are two vital forms of marketing which you can pursue, inbound and outbound. For a campaign to earn its success, it is important for a business decision-maker to know which method would prove the best. The following considerations will guide you in creating a successful marketing plan: Cost Efficiency. Content Engagement. Market Diversity. We can see that inbound and outbound marketing seem to oppose each other. For example, a business may send direct mails containing links to the enterprise’s blogsite and social media pages. Integrating the two will prove to be indispensable in translating marketing leads into actual sales.
Callbox Expands its Asia-Pacific Market Ultimo, Australia – June 2010 – Callbox Sales and Marketing Solutions, the world’s largest B2B lead generation company, announces the expansion of its Asia-Pacific (APAC) business operations to include the IT and Software Sales-and-Marketing Group. From its Asia-Pacific business hub, the company has built-out presence in the high-growth countries of the region including Australia, New Zealand, Singapore, Malaysia, and Hong Kong. It currently provides sales and marketing services to over 200 small to enterprise clients in the areas of IT, Software, Financial, and Commercial Services, and other competitive markets. For the last 3 years, Callbox has been extending its reach and aggressively expanding its current staff, to serve the sales and marketing operations of its clients across the Asia-Pacific region. These successes paved the way for the creation of a dedicated business department, the Asia-Pacific IT and Software Support Group.
Understand your Singapore Market by Dissecting It We in the B2B marketing industry are fond of throwing around metaphors to describe how ferocious and contested it is to engage our target markets. But as executives in the IT services sector see their market as a battlefield of technical jargon and healthcare marketers see their arena as a merciless valley of risks, these metaphors are actually far from what their markets really are: as organisms. Back in high school, our biology classes involved capturing an animal and dissecting it for the purpose of having a better look at its anatomical structure and its importance to the animal’s survival. Moral considerations aside (after all, we’re dealing with metaphors here), dissecting a frog enables us to understand not just the mechanisms that allow it to jump very long distances, but also its biological make up in relation to its surroundings. We can use such information in, say, creating artificial ecosystems that precisely mimic its natural home. But where does marketing fit in all this?
B2B Demand Generation: Bringing the Best from your Emails The beauty of B2B demand generation lies in the incredible amount of creative space it offers to marketers. Emails can be modified accordingly, then again the efforts you put it would not matter if you rely on presentation alone. When properly executed, your emails can provide the results you seek in your demand generation, including an increase in lead acquisition and of course sales conversions. Here are some of the best ways that allows you to get the best from your send-outs right off the bat. Make them urgent Give audiences a reason to engage you right away. So, fashion your emails with a highly engaging call-to-action. Tease Offer audiences a glimpse of what you are capable of delivering. What’s more, aim to create intrigue through enticing subject lines. Offer freebies Who does not like freebies? Often, they are seen as the most effective means of attracting B2B leads, more so for the benefits they give than for the fact that they can be obtained free of charge. Don’t verbalize Don’t sell
Callbox and the Quartered Success of The File Transfer Expert The Client Industry: File Transfer Appliance Location: Singapore Headquarters: Germany A group of file transfer software experts from Germany founded this File Transfer Appliance Company in 1996 which later spanned to France and Singapore in 2007. The company stands on a mission to offer the latest Hardware Technologies coupled with the leading Software Solutions as “Plug-and-Play” appliances designed for security problems and compliance tasks. Target Criteria Location: Singapore & Malaysia Industries: Oil & Gas, Architecture firms, Precision Engineering firms, Property Developers, Advertising Media or Graphic Design Houses, Large Manufacturing companies, Government-linked companies, Lawyers, Health, Pharmaceutical companies, and Building and Construction. Annual Turnover: More than SG$ 2 Million Employee Size: More than 20 Target Contacts: Directors, Business Owners, IT Managers, Person in Charge of IT Campaign Type : Lead Generation Summary The initial campaign production delivered 19 leads.
Cloud Computing - B2B Lead Generation Australia Cloud Computing Lead Generation Offering to manage cloud-based services might not be as easy as you think. Convincing Australian businesses to trust in the security of your cloud is no walk in the park. It takes more than one phone call and a follow-up email to get prospective clients to see you can be relied on to do the job. To establish credibility and gain their trust, you will have to engage them in conversation numerous times throughout the sales process, answering their questions and addressing their concerns, and do all this over various channels – via call, email, online, and even on social media. Callbox can help you identify businesses in Australia that requires cloud computing services. Cloud computing services we cover: Software as a Service (SaaS)Utility ComputingPlatform as a ServiceManaged Service Providers (MSPs)Online StorageCloud Management Dial +61 2 9037 2248 to speak with a Callbox representative.
Get Quality B2B Appointments with Effective Marketing Software B2B appointment setting is perhaps one of many challenges facing the modern marketer. But it is still a very crucial component that makes business growth possible. It is thus a logical step to take to improve one’s marketing endeavors. But how exactly can one do that? Well, experienced marketers will tell you that it takes a lot of practice and patience in order to generate quality B2B appointments. That marketing automation is the norm in modern business should not come off as surprising. “But how about quality?” Here’s the thing: companies that lack an automated lead management database will indeed have a bad time setting up appointments with high-level prospects. Easier list building. Direct lead nurturing. Multi-channel capabilities. Simplified pipeline. We do not end there.
How To Get Into The Zone When Looking For B2B Leads Let us face it, generating good B2B leads in Australia can be totally stressful, time consuming, not to mention hard to get. It certainly calls for you to be totally focused in your lead generation work, not to be distracted, so that we can succeed at the task at hand. Practically speaking, we should be in the ‘zone’ in order for us to do that. The quality of our business sales leads are dependent on how good our actions are. There is no such things as a zone in new tasks – when you are in the ‘zone’, you are in a mental state where you continue doing your task at its best. Give it a try in Australian business.
Challenges in Targeting Malaysia and What To Do About It Asia is one gigantic market for internet users and has huge potentials for running business to business lead generation campaigns. With Singapore’s strong, limitless internet connection, and the Philippine’s reputation as one of the fastest growing number of internet savvies in the continent, Malaysia now shares a part of pie. But how far has lead generation gone in the Malaysia market? Let’s probe. 1. Chinese, Indian, Eurasian and indigenous cultures comprise the Malaysian society. However, despite the notable growth of Malaysia’s economy, its people have kept a percentage of conservatism that depicts their stance on Lead Generation. How do we address this? “Send me the information first and I will take a look at it”, is the usual answer that you will hear from a prospect during a lead generation call. 2. Relative to their conservative attitude towards engaging with new processes is their meticulousness in process implementation. How do we overcome this? 3.
Strengthen Core Lead Generation Processes with these Suggestions In every business, there is always a need to streamline important processes in order to meet industry demands. And it is worth noting that telemarketing is an essential aspect that translates B2B leads into sales goals. Telemarketing has crucial elements that deserve full attention. Unfortunately, many B2B marketers fail in giving their campaigns a needed revamping. This is partly due to a failure of knowing the critical points of their strategies. The B2B landscape is ever changing in proportion to social media’s continuing growth. While content is king, lead generation telemarketing agencies are struggling with uncertainty. Lead generation telemarketing should take these suggestions to a more profitable B2B operation. Learn your industry. Prepare. Follow-up. Lead generation telemarketing can only bear profitable fruits when it is approached properly.