The Quintessential Guide to Building Trust for Better Business Effectiveness in Malaysia You can’t expect people to buy your product or service when they have second thoughts about engaging you the first time around. There are some companies that try to shorten the buying cycle with the expectation of getting as many closed sales as they want. But the truth is, even if you are able to generate high numbers of business leads within a single period, there is a small chance these leads will end up buying. Obviously, they still don’t know if you are the contractor they are looking for. In this sense, building trust can be a long and arduous process, but when it comes to acquiring high quality B2B leads and nurturing these leads into sales ready prospects, there are no shortcuts. Take time to read some of them and you’ll be winning sales like you’re winning in Tetris. Know your people. In B2B lead generation, you can’t go on contacting people without knowing who they are and what they currently want at first. Tip: Identify your key decision makers for lead generation. Check out!
Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all. One of these resolutions is the recent requirement of nofollow tags in links from other websites. The modus operandi One of the traditional, overused tactics in SEO is to try and get as many backlinks from authority websites as possible. This is because those websites regarded as having high PR can influence the “linkers” in terms of authority, thus boosting their chances of getting a high rank. This activity also poses a dilemma for websites in their fear that Google may suspect them as a “link seller”. So when do you need to use a nofollow link? If your site supports paid links, you need to use nofollow in order to keep these links from giving credit to other sites.
The Proven Ways to Generate Sales Leads for IT Services in Malaysia Getting sales leads for IT services is really just the same as acquiring sales leads in any other market. It all starts with a sales-ready prospect list. In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs. Know the target Market According to a study by the Australian Trade Commission, the Malaysian Information Technology Market has strong growth fundamentals, including low PC penetration, rising incomes, and a high-tech focused national development plan. The market is somewhat fragmented – there is sophisticated metropolitan market in and around the capital, but still very much a developing market in other regions. Striking a Balance between Conventional and Emerging Trends That said, let’s set this straight. 1) Use Only Good/Useful Content Let’s call this the “awareness phase”, when they are just discovering solutions to their problems. Free!
Quantifying Lead Generation Success for World-Class Data Solutions Provider The Client The Client is a global leader in data backup, data recovery, and archiving solutions. Based in Singapore, it provides expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide. The Challenge The Client hired a lead generation provider but needed additional support for other marketing initiatives. Cold call to invite participants to its open house events in AustraliaProfile its database and generate market feedback to improve its sales lead generation campaign After searching and comparing several service providers found on the internet, the Client was impressed by Callbox’s track record in B2B lead generation and immediately penned a deal. The Callbox Solution Callbox set up an outbound telemarketing team to initiate a call-to-invite campaign to be followed by a lead generation/client profiling campaign. The campaign kicked off in October 2011 after email invitations were sent. The Results
Selling In Malaysia Can Mess Up Your Lead Generation For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. And sometimes, the best methods for your business may be the most unexpected. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity.
Let Your Instincts Help In Generating Sales Leads In Singapore When it comes to generating sales leads in Singapore, we are often interested in the numbers, the statistics, of your business prospects. You want to be successful in your B2B lead generation campaign, so you need the facts clear, no doubts or misgivings. However, even the smartest or the most accurate data may not be a good measure for profits. Heed your interests – your instincts are hard-wired to what interests you. As marketers in Singapore, you should also count on your instincts to tell you what to do. Your Guide to a Successful International Social Media Campaign There is no doubt that social media is where many people get all of their news and advertisements. Younger viewers have an even higher rate of social media use than older. Here are some tips for conducting a successful social media campaign across the world: Get the translation right Social media campaigns in multiple languages can be tricky. Create engaging content for your chosen demographic No one wants to read a long-winded sales pitch. Update consistently It is hard for many small businesses to find the time to conduct their own marketing on a regular basis. Send your message across the board It is important to not limit your social media campaign to just one or two platforms. Successful examples of great international campaigns Red Bull is one example of a very successful international social marketing platform. Know your target demographic One of the most important aspects of any marketing campaign is knowing your target demographic.
The One Lead Generation Skill You Tend To Forget For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity. Well, it also helps if you employ other mediums for your appointment setting efforts.
Research & Consulting Research and Consulting Callbox provides marketing leverage to organizations offering research and consulting services including (but not limited to): Industry and market analysisClient profilingBusiness due diligenceFinancial and forensic analysisMarket strategy formulationBest practice benchmarking. We initiate smart b2b lead generation campaigns to generate research and consulting leads from the financial, healthcare, telecommunications, software, hardware, biotechnology, and other industries from both government and private sectors. Dial 65 6248.5023 to speak with a Callbox Marketing Consultant.
Marketing Activities you should Outsource to Professionals Some things are better left to experts, especially when the fate of a business is on the line. This is certainly true in the world of marketing. No one is really an expert of everything; each person can only specialize in a handful of fields. When we desperately try to be a “Jack of all trades”, we end up not reaching the maximum potential of our efforts. That’s why we need to understand that there are marketing channels that need external help for them to be truly effective. An excerpt from a KissMetrics blog post enumerates 4 of these channels that marketers need to outsource: 1. Effective copy goes far beyond attractive wording. Your copy isn’t something to assign to the team member with an English degree. 2. The quality of the media you produce is directly correlated to the status of your company in the eyes of viewers.Average infographics and videos don’t automatically propel a business into prominence. 3. Long-form content has the capacity to serve as a flagship of your company. 4.