What is and isn't "native advertising"? And 5 more questions to ask about it.
Michael Groszek takes a closer look at “native advertising” as the buzz that surrounds it just seems to get louder. He asks, and answers, 5 questions that every decent marketer should ask about this “new tactic”, breaking down “native advertising” to demystified, digestible chunks. As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. Question #1. What do you think of when you hear the term “native advertising?” Over the last year or so, I’ve heard countless different arguments about the true meaning of native advertising. So, I asked myself, “Why does everyone seem to have such differing views?” Well, if you ask me, it’s because that’s essentially what a native advertisement is.