How journalists are using Twitter A survey of nearly 500 journalists across 12 countries offers some insights into what reporters are doing on Twitter. It found that nearly half of respondents (47 per cent) said they used Twitter to source new story angles, compared to 35 percent who used Facebook. But conventional PR sources far outweighed the use of social media for story ideas, with 62 per cent of journalists sourcing stories from PR agences and 59 per cent from corporate spokespersons. Journalists seemed more reluctant to turn to social media to help them with stories they were already working on. The survey found that only a third used Twitter to verify stories and just a quarter turned to Facebook. In contrast, the use of traditional channels was far higher, with 61 per cent saying they used PR agencies for verification and 57 percent cited corporate spokespeople. Social media are playing an increasingly vital role in news-gathering. But this also ignores that Twitter is not a faceless medium.
Inkscape. Draw Freely. 38 New Digital Media Resources You May Have Missed Mashable has finally returned from Disney World (also known as the happiest place on earth) with the conclusion of Connect. Since returning, we've have no time to slump, turning out another great week of tools and resources for your social media pleasure. Read on for some great stories about how to use Gmail Labs to boost your productivity, 13 alternative ways to get your news online, and a ton of resource roundups for developers, designers, and small businesses alike. Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time. Editors' Picks How 5 Non-Profits Are Innovating With MobileNon-profits large and small are using mobile to educate, activate and engage their audiences. Social Media
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The Influence of Foursquare Foursquare is a location-based social network that motivates its users to get out and explore a city using three basic concepts – loyalty, encouragement and discovery. In January of 2011, Foursquare stated on its blog that the company grew 3,400%. That's not up to Facebook's numbers, but the platform has made a place for itself in the social media world and has a dedicated base of users around the globe - Foursquare is reportedly nearing 7 million users. Now that it has been around for a while, we were curious to discover what influences users to participate. Foursquare is best known for its badges, which users get when they check-in to certain places. We set out to discover which elements are most influential to Foursquare users. As a Foursquare user myself, I find that one of these elements alone is not what makes it so interesting. What elements of Foursquare influence you the most? This post first appeared on Austin & Williams Unplugged, a blog about advertising and marketing.
Social media - traditional media’s resuscitator Social media - traditional media’s resuscitator Details Published on Tuesday, 24 May 2011 00:00 Written by David Brewer A shot in the arm for mainstream media These are exciting times for those of us with a story to tell because the publishing power balance has shifted forever. In the past, the opportunity to be a publisher or a broadcaster was open to a select few. Now that's extended from the newsroom to the street, and traditional media is being forced to change. And the change is making some mainstream media strong, but others are struggling to keep up. They had a 'publish at' or 'broadcast at' attitude. But then technology advanced and the tools were developed to enable anyone to research, create and disseminate content. Social media means the 'publish at' and 'broadcast at' models are dead Social media – the game changer Then came social media. The noise was reduced and meaningful communication and instant participation enabled. The growth of ‘middle media’
Orange - Data Mining Fruitful & Fun IDEO's Diego Rodriguez on innovation in the real world TNW On Thursday, at the Behance Network‘s 3rd annual 99% Conference in New York City, 380 advertising, design and related creative professionals and enthusiasts gathered for the first of 2 days of quality speakers and potential industry connections. The afternoon sessions broke out into “master classes,” one of which, titled “Innovating in the Real World: Using Design-Thinking To Create Positive Change” featured Diego Rodriguez, a partner at IDEO and a founding professor at the d.school at Stanford. Leading IDEO’s Bay Area offices, Rodriguez works with clients on new ventures, organizational design and marketing strategies. In 2010 Rodriguez was named by Fortune as one of “The Smartest People in Tech”. “I am obsessed with this idea of awesomeness,” Rodriguez began, “But over the past couple of years, I started worrying that I didn’t have a set of principles or a way of looking at the world that was consistent.” He asked, “Why are some people doing it better than others? On Being an Innovator
JESS3 New Social Networks Provide Limits to Sharing Photographs by Erik S. Lesser for The New York Times Davin Bentti, who works in Atlanta, uses the Instagram application on his iPod Touch to control posting of photos. Path allows users to share with Facebook friends, but limits the sharing to 50 friends at most. Some of these networks leverage the existing huge audiences of Facebook or to let their users reach the maximum number of friends. INSTAGRAM Instagram, a photo-sharing network based around a free app for ’s , is the breakout hit of specialty social networks. Instagram’s secret weapon is its built-in photo filters, which modify your pictures before you upload them. Davin Bentti, a software engineer in Atlanta, uses Instagram to control where he posts photos.
Using Social Media Increases Fundraising by 40% [Study] Social fundraising is hot! Do you know how many of your supporters use popular social networks like Facebook, Twitter, and YouTube? 42.3% of the entire American population use Facebook. Twitter has over 16 million users. YouTube is the second most used search engine in the world. With usage stats like that it’s probably safe to assume that a large portion of your supporter are using at least one social network, right? Knowing that nonprofit supporters around the world have been adopting the use of social networking in their daily lives we set out to figure out if the use of social networks had any impact on personal or peer-to-peer fundraising. We found that participants who use social networking tools like Facebook, Twitter and YouTube communicate with their networks more regularly and send more messages. So, how does the use of social networks have such a significant impact on fundraising? Supporter Usage In Question Twitter as a Multiplier A Holistic Approach