Productivity in B2B Lead Generation - Why Complacency could be a Bad Habit Success in any undertaking is usually judged on paper, but sometimes, numbers and data aren’t enough to paint the whole picture. Marketers are naturally inclined to rely on evaluative statistics to assess their progress, but there is a catch. There are things that statistics cannot measure, such as your marketing team’s determination to reach your lead generation goals. You also cannot measure – with absolute certainty – the level of satisfaction of your clients. That is why business marketers should avoid being complacent on the current progress of their campaigns. While measurable data can represent the growth and outputs of your marketing activities, it’s still important to check those which can only be measured by allotting personal attention to discuss about the present and future conditions. Hold regular meetings to check up on individual and team progress.
Malaysia Lead Generation Tips: Leverage your Existing Customers For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. And sometimes, the best methods for your business may be the most unexpected. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity.
Talk Warm Leads Over Hot Coffee: Meet with Callbox in Singapore Tickets, Multiple Dates TALK WARM LEADS OVER HOT COFFEEMeet with Callbox in SingaporeOctober 18 - 21, 2016 Here is your chance to ask anything and everything you've ever wanted to know about getting high quality sales-ready leads from the country's industry-leading global B2B lead generation services provider. Ms. SMART CALLINGOne of those ways we're very excited to tell our clients about is SMART Calling. You can watch a video of SMART Calling genius here. LEAD NURTURE TOOLYou might also want to know how we're using the Callbox Pipeline's Lead Nurture Tool to increase lead production for our clients by 50% or more. Watch a demo of the power of the Lead Nurture Tool here. These are just a couple of things you don't want to miss out on.
The 4 External Reasons Why B2B Marketing Campaigns Fail Whether we like it or not, B2B companies face the possibility of failing. There will always be a Damocles sword dangling over the heads of managers. And regardless of what they do for the sake of improving their B2B lead generation and their revenue, the prospect of having one’s skullcap struck by the pointed blade is unavoidable. Here are some of the so-called external inhibitors to B2B marketing as mentioned in a Business2Community.com article by Ian Dainty: Economy – Recession In a recession, no matter how hard or persuasive your marketing is, you cannot get some companies to buy. B2B Competition All B2B companies have a lot of competition. Client Affairs There can also be external factors that can affect certain companies or certain markets from buying at a particular time. Government Regulations Basically, you are at the mercy of these factors, but it doesn’t say you can’t do anything to lessen their impact.
The One Lead Generation Skill You Tend To Forget For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity. Well, it also helps if you employ other mediums for your appointment setting efforts.
Lead Generation for Consulting Companies Malaysia | Callbox Malaysia Research and Consulting Callbox provides marketing leverage to organizations offering research and consulting services including (but not limited to): Industry and market analysisClient profilingBusiness due diligenceFinancial and forensic analysisMarket strategy formulationBest practice benchmarking. We initiate smart b2b lead generation campaigns to generate research and consulting leads from the financial, healthcare, telecommunications, software, hardware, biotechnology, and other industries from both government and private sectors. Dial +60 3.2772.7370 to speak with a Callbox Marketing Consultant.
Speaking for a Network Management and Security Company - B2B Lead Generation Australia The Client The Client is a privately held corporation and is a premier provider of IT management solutions for businesses. The firm’s diverse product line, offered in a wide variety of capacity and application-specific configurations, can be scaled to support virtually any corporate environment. The Client’s customers span a wide range of industries, and include Fortune 500 global enterprises. Their customer base is Medium to Large Enterprise businesses with complex, heterogeneous IT environments with stringent uptime and performance requirements. Today, over 40 customers with more than 5,000 total locations rely upon their products. The Challenge With their infrastructure ready to safely accommodate “many more” clients, they want to markedly increase highly qualified interest in their IT products, to produce enough leads to “boost sales to the next level.” The Callbox Solution The Client consulted Callbox. The Results The Client enjoyed the following benefits:
Selling In Malaysia Can Mess Up Your Lead Generation For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. And sometimes, the best methods for your business may be the most unexpected. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity.
10 Habits of a Highly-Productive Salesperson “What makes a successful salesperson?” Many people became successful in sales for having a great personality. They make the best out of anything with natural born sales skills. When doing lead generation, all sales managers must have their own ideal salesperson when choosing a member of his sales team. #1 Habit: They prepare ahead of time. Following up or calling a new prospect, a good salesperson normally prepares before making a call. Planning makes even better performance. How should a sales rep prepare? Know the information of your prospectKnow what to ask for from your prospectKnow everything about your product or serviceWhen following up with a prospect, you must;Know when to callHave a list of all that happened during the first call (current setup; what they’re using, if they have provider, etc)Have an idea about their plans and needs Related: Maximize Every Call: Know the Different Types of Decision Makers #2 Habit: They know everything about their product. How to do this? Do this!
The Reasons for a Collapsing Content Strategy Whatever you are selling deserves proper recognition. Demand generation strategies specifically serve to make your products and services visible to people you want to have as customers. Thus, you rely on effective content marketing strategy. In B2B lead generation, companies can never do without proper planning and distribution of content. What businesses need to do is to: 1). 2). 3). Clearly, marketers in the B2B industry can hardly resolve that last one and submitting to the adage of “Everybody makes mistakes” only intensifies the problem of poor web traffic and its disastrous offshoots. To prevent your content marketing and lead generation from collapsing, it is important to NOT do any of these: Becoming business-centric Narcissism poses itself as a natural psychological phenomenon of modern culture as evidenced by the epidemic popularity of “selfies” and “groufies.” Make content more interactive and engaging than ever! Refusing to optimize your site Doing it without research
Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all. One of these resolutions is the recent requirement of nofollow tags in links from other websites. The modus operandi One of the traditional, overused tactics in SEO is to try and get as many backlinks from authority websites as possible. This is because those websites regarded as having high PR can influence the “linkers” in terms of authority, thus boosting their chances of getting a high rank. This activity also poses a dilemma for websites in their fear that Google may suspect them as a “link seller”. So when do you need to use a nofollow link? If your site supports paid links, you need to use nofollow in order to keep these links from giving credit to other sites.
Customer Profiling In Reaching Much Targeted Audience in Malaysia Did you know that 35% of business data becomes obsolete every year? (callboxinc.com) The marketing director you spoke with in a certain company last year may have already left and joined another firm, assumed a new post or got assigned in another location today. The B2B marketplace is overflowing with data but marketers are still challenged in finding accurate, useful and relevant information on their existing and prospective customers. How can you cope with the challenge? Do a Customer Profiling or traditionally known as “market segmentation”. Q1: Who are your customers? Q2: What do they need? No product or service fits all. Related: Callbox Shares Lead Qualification Secrets in Singapore Through Answering 4Ws and 1H The demographic profile will provide you the idea on where and how to find your customers and their purchase capability, at the same time help you decide what product or service you can offer them, create a sales strategy on how to sell and at what price.
Malaysia IT Industry Watch: Cloudy with a Chance of Success At the moment, it is difficult to predict exactly the way the global IT industry is heading. Analysts see persistent up and down trends in the demand for certain business solutions, creating a highly volatile climate based mostly on the rules of “chance.” One thing is certain however: There are a lot of opportunities to leverage. It is just a matter of identifying them and knowing how to realize effective results from them. In Malaysia, where the local IT market is regarded as a high-growth sector, entrepreneurs should know by now that they are in a good position to maximize their resources to attain better sales numbers. Right now, the growth of the Malaysian IT market depends heavily on three different technology drivers: Mobile and cloud computing. Hardware. Security. Competition with the IT industry can be challenging.