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Optimizing Emotional Engagement In Web Design Through Metrics

Optimizing Emotional Engagement In Web Design Through Metrics
Advertisement Think about what keeps you coming back to your favorite store, your favorite person or even your favorite website. It’s not just a mindless buy-go, hug-go or click-go relationship. You can create strong storytelling strategies based on user personalities and segmentation. Emotional-Behavioral Response Relationship Let’s start with the basics: an emotion is a psychophysiological response in your body to a stimulus. For example: But you don’t have to be face to face in order to read a person’s behavioral clues. By The Numbers: Behavioral Response Behavioral psychologists have classified emotions in numerous different theories. Plutchik’s emotion wheel. When it comes to user experience, emotional engagement builds on itself as the user continues to interact not only with your platform, but with all aspects of your brand online, including SEM, press coverage and social networks. Awareness Attraction Attraction-level engagement keeps users interested in your platform. Investment (al) Related:  Colour & Emotion

Enlarge Your Consciousness in 4 Days, 4 Free - Cover Plutchik’s wheel of emotions | elif ayiter/alpha auer/… /_________repository Almost all of my current graduate students are working on projects which involve an examination of the nature of emotion. One thing which they have discovered and which seems to have been cropping up in a lot of class discussions is Plutchik‘s list of emotions and the related wheel which he has charted. Not that I am even remotely qualified to argue this, but for me there are a few problems with Plutchik’s list: The biggest gripe that I have is that he seems to omit power/dominion altogether, while he still includes submission for which he sets up the opposite as contempt – and that really makes me wonder. It seems to me that Plutchik’s view of emotions is rose-tinted altogether. And others too, ones that may not be as repulsive but nonetheless are as self-destructive: Such as obstinacy… Pride… Are those not emotions also? In the first version I more or less replicated Plutchik’s structure by following the placements on his lists from top to bottom. And! Click on images to download.

Our First FREE EBook: Click it with Feeling 20inShare The concept for this book actually began late in 2009 when I began looking at the psychology behind why someone would want to naturally give someone else on the Internet a citation, or link, to their website. At that time I wrote a post on entitled “The Psychology Behind Link Giving.” During my research for the piece I was introduced to the work of a psychologist named Robert Plutchik. His work on emotional response outlines all behavior, but for me really explained the core concept behind the idea why certain content goes viral online and other content goes unseen. Robert Plutchik, a psychologist and professor of psychology, focused his work on the topic of emotions. This Theory has Ten Postulates: In 1980, Plutchik created both a 3D cone and 2D wheel model for how emotions were related. Plutchik’s wheel has become a cornerstone of our training at CopyPress. “being able to properly regulate one’s emotions. The marketer’s focus is in two places:

Plutchik’s Eight Primary Emotions And How To Use Them (Part 1 of 2) | Dragons Can Be Beaten June 4, 2010 by Daniel Smith [Guest-posted on Forensics and Faith by Brandilyn Collin] Randy Ingermanson once said that people read books because they want to have an emotional experience. While that’s certainly true of “Twilight”, I think it holds true for all books. Ironically, even though we’ve all experienced many, many emotions throughout our lives, few humans are experts. But where to begin? Many lists of emotions have been generated, yet no matter how much they overlap, they never quite converge. So, how can emotions be classified so that we better understand them, and understanding them better use them in our writings? Joy vs SadnessTrust vs DisgustFear vs AngerSurprise vs Anticipation He also visualized this list as a wheel of sorts, referred to by some as Plutchik’s Flower: Author: Ivan Akira Source: Wikimedia Commons License: Creative Commons Attribution 3.0 Unported Analogous to a color wheel, variations in color intensity correspond to variations in emotional intensity.

Robert Plutchik Robert Plutchik (21 October 1927 – 29 April 2006) was professor emeritus at the Albert Einstein College of Medicine and adjunct professor at the University of South Florida. He received his Ph.D. from Columbia University and he was also a psychologist. He has authored or coauthored more than 260 articles, 45 chapters and eight books and has edited seven books. His research interests include the study of emotions, the study of suicide and violence, and the study of the psychotherapy process.[1] Theory of emotion[edit] Plutchik's psychoevolutionary theory of basic emotions has ten postulates. Plutchik's wheel of emotions[edit] Robert Plutchik also created a wheel of emotions. He suggested 8 primary bipolar emotions: joy versus sadness; anger versus fear; trust versus disgust; and surprise versus anticipation. Publications[edit] Plutchik contributed the "Emotions" article to the encyclopedia, World Book Millennium 2000. Notes[edit] References[edit] External links[edit]

Psychology of Color: The meaning behind what we see Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic examines the psychology of color and looks at some common associations of different colors. While color can be appealing to us visually, a lot more is going on behind the scenes than just an aesthetic. Embed This Graphic On Your Site <img src=” alt=”Psychology of Color Infographic” />Infographic by <a title=”WebpageFX” href=” Embed the Psychology of Color Infographic The psychology of color directly plays into consumer behavior. When you are looking at the best visual choice for your next project, this color infographic should be a handy guide. Marketing with Color Psychology

Want to Look Powerful or Sexy? The Red Effect Says You Should Wear Red Red Effect: Women appear more attractive to men when wearing red over other colors. This is true even if the clothing isn’t sexily-cut or a dress. What color is your “power tie”? If it’s red, you’re in good shape (if you want to appear dominant, powerful, and authoritative, that is). And for women? But (please!) Red has been proven over and over again to spark emotional reactions in the way people perceive men and women. Some of the reasons may make you blush. According to authors Lidwell, Holden, and Butler, chimpanzees “signal their period greatest fertility each month by developing large red swellings around their anus and vulva, which increases their sexual appeal to males.” We can be grateful human men don’t have to look directly at those specific areas of the body to find greater sexual appeal to women. Lidwell et al further clarify that clothing does the same thing to men. On the flip side, men seem much more dominant if they are wearing red than when wearing other colors.

What Colors Mean in Different Cultures The Power of Color by Belief and Locale Colors can hold various meanings for various people. But what are those specific colors and what do some of them mean to different types of people? And who really cares about the meanings of colors in other cultures? In this article we will explore both why this concept is important, as well as what certain cultures and religions associate with various colors. Hopefully, this can help you when it comes to advertising, artwork, and much more. What to Remember in Advertising and More Since color is such an effective nonverbal symbol in so many religions and cultures, it is important to remember this in marketing, advertising, promotions, interior design, branding, and much more. Colors by Faith The meaning of colors by faith can vary widely. Colors by Region of the World Regions of the world can have a great effect on how colors are interpreted by those viewing them.

The Designer's Toolbox: Use Color to Evoke Emotion Color is one of the strongest tools in a designer’s toolbox. Here’s how you can use it to influence the way a person feels or even behaves. Color is a powerful communication tool that can inspire action, influence mood, and even impact physiological reactions. (Studies suggest that color can affect our blood pressure, metabolism, and eyestrain, and influence our purchasing behavior by up to 80%.) In fact, as designers, we have the power to evoke a wide spectrum of emotions—both positive and negative—depending on the colors we choose in our designs. With that in mind, let’s take a look at some of the effects colors can have on how we feel. Discover 100s of color combinations with Shutterstock’s Color Spectrum. How Colors Make Us Feel Colors are packed with symbolism, intrinsically sparking specific emotions in all of us. Of course, our perceptions of color sometimes differ if they’re deeply-rooted in our own experience or culture. Red Orange Yellow Green Blue Purple Pink Brown Black White Red Orange