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Optimizing Emotional Engagement In Web Design Through Metrics

Optimizing Emotional Engagement In Web Design Through Metrics
Advertisement Think about what keeps you coming back to your favorite store, your favorite person or even your favorite website. It’s not just a mindless buy-go, hug-go or click-go relationship. It is a complicated, emotional connection. It is what makes relationships with people and brands intoxicating. User engagement must have an equally complex emotional connection. You can create strong storytelling strategies based on user personalities and segmentation. Emotional-Behavioral Response Relationship Let’s start with the basics: an emotion is a psychophysiological response in your body to a stimulus. For example: But you don’t have to be face to face in order to read a person’s behavioral clues. By The Numbers: Behavioral Response Behavioral psychologists have classified emotions in numerous different theories. Plutchik’s emotion wheel. Awareness User experience doesn’t start when they hit your landing page or start your app, but prior to it. Attraction Investment Adoption Summary Resources

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elif ayiter/alpha auer/… /_________repository Almost all of my current graduate students are working on projects which involve an examination of the nature of emotion. One thing which they have discovered and which seems to have been cropping up in a lot of class discussions is Plutchik‘s list of emotions and the related wheel which he has charted. Not that I am even remotely qualified to argue this, but for me there are a few problems with Plutchik’s list: The biggest gripe that I have is that he seems to omit power/dominion altogether, while he still includes submission for which he sets up the opposite as contempt – and that really makes me wonder. It seems to me that Plutchik’s view of emotions is rose-tinted altogether. Nearly not enough negative ones. Such as the urge to manipulate, deceitfulness, cruelty.

Persuasion Triggers in Web Design - Smashing UX Design Advertisement How do you make decisions? If you’re like most people, you’ll probably answer that you pride yourself on weighing the pros and cons of a situation carefully and then make a decision based on logic. You know that other people have weak personalities and are easily swayed by their emotions, but this rarely happens to you. Our First FREE EBook: Click it with Feeling 20inShare The concept for this book actually began late in 2009 when I began looking at the psychology behind why someone would want to naturally give someone else on the Internet a citation, or link, to their website. At that time I wrote a post on SearchEngineJournal.com entitled “The Psychology Behind Link Giving.” During my research for the piece I was introduced to the work of a psychologist named Robert Plutchik.

Emotional Interface Design: The Gateway to Passionate Users We’re changing. Our relationships online and in real life are shifting as we become more public with our private lives. Online social networks have helped our real world social networks transcend time and space making it easy (and seemingly essential) to share the triumphs, tragedies, and trite moments of life. No longer do you simply tell your best friend that you’ve broken up with your boyfriend. It feels natural to many people to tell hundreds of Twitter followers, and Facebook friends. Plutchik’s Eight Primary Emotions And How To Use Them (Part 1 of 2) June 4, 2010 by Daniel Smith [Guest-posted on Forensics and Faith by Brandilyn Collin] Randy Ingermanson once said that people read books because they want to have an emotional experience. While that’s certainly true of “Twilight”, I think it holds true for all books. Even books about negative characters can be interesting to us because of their emotional content due to what James Scott Bell calls a “‘car wreck’ dynamic”. Ironically, even though we’ve all experienced many, many emotions throughout our lives, few humans are experts.

» Where is the Emotion in Web Design? Lately I have been working on a number of print projects, which is a change for me due to most of my projects over the past year being almost strictly web based. The addition of print projects has been an enjoyable one, and it has even opened my eyes to a few things I seem to have been overlooking in my web work. The most glaring thing I have noticed is missing from most of my web work is projects that hope to achieve an emotional connection between the user and the brand being communicated. Some products and services may be better served through rationalization, however after browsing the web for a while it became apparent that the vast majority of websites are completely emotionless. Why is the Web Lacking Emotion? Over the past couple of days I have been observing websites, and comparing them to the way printed materials are used to communicate.

Robert Plutchik Robert Plutchik (21 October 1927 – 29 April 2006) was professor emeritus at the Albert Einstein College of Medicine and adjunct professor at the University of South Florida. He received his Ph.D. from Columbia University and he was also a psychologist. He has authored or coauthored more than 260 articles, 45 chapters and eight books and has edited seven books. His research interests include the study of emotions, the study of suicide and violence, and the study of the psychotherapy process.[1] How To Cultivate Emotional Engagement In Web Design Psychology suggests that most people buy according to how they feel about a product (their emotions) rather than logic. Cultivating an emotional bond with your customers is important—and it’s becoming more difficult to do. If your website isn’t tuned to resonate with your audience’s emotions, you could be losing business.

Psychology of Color: The meaning behind what we see Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic examines the psychology of color and looks at some common associations of different colors. It shows the overall importance of color to consumers and characteristics of many individual colors, and it also helps show the connection between graphic design and psychology.

Psychological Manipulation in eCommerce Design Web designers and architects use an array of psychological tricks to manipulate users into specific behaviors. What can be learned from these tricks? And, more importantly, is it ethical? Want to Look Powerful or Sexy? The Red Effect Says You Should Wear Red Red Effect: Women appear more attractive to men when wearing red over other colors. This is true even if the clothing isn’t sexily-cut or a dress. What color is your “power tie”?

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