The Ultimate Complete Final Social Media Sizing Cheat Sheet In June of this year, we published an infographic listing all of the sizing information for images on Facebook, Twitter, Google+, and Pinterest. It was a wildly successful piece of content, totally blowing our expectations out of the water. Unfortunately, while its popularity has flourished, nearly every social network instituted changes to their image sizes, rendering most of the information on the infographic out of date. We knew we needed to update the information on the cheat sheet, but we weren’t comfortable with simply adjusting one or two figures on the blog post and leaving it as-is. We also decided to permanently redirect the old sheet here, so that shared tweets, pins, likes, and so on, would lead to the correct sizing dimensions. So, without further ado, here it is – the ultimate, complete, final social media sizing cheat sheet. Embed the cheat sheet on your own blog or site using the embed code below! Is the student ready to be a teacher?
What is Your Myers Briggs Social Media Type? Have you ever taken the Myers Briggs test? It is an assessment based on Carl Jung’s theory of psychological types that looks at what kind of characters people have and is broken down into four categories: extraversion or introversion, sensing or intuition, thinking or feeling, and judging or perceiving. These assessments are extremely accurate if taken properly and essential to group constructions for projects and group dynamics. Recently, the developers of the study, CPP, compared their data to those who use social media and the results are fascinating. Here are some of the best parts of the stats of users on the infographic: 69% of extraverts use Facebook, higher than the 65% average of all people, and more than the 60% of introverts.75% of feeling people browse once a day but only 23% share about their personal lifeIntuition people are more likely to use LinkedIn and Twitter than Sensing people. RELATED: How Your Myers Briggs Type Determines Career Paths Guest Author
7 Things You Never Knew About LinkedIn Search HR You’ve built your LinkedIn profile, updated your work experience and education and you’re all set to launch your job search, land new clients and/or grow your business. But how do you stand out from LinkedIn’s 200 Million other members? How do you make sure that people and opportunities can actually find you? 1. When people search LinkedIn, the results are, by default, sorted by “Relevance” – which is code for “LinkedIn’s Proprietary Search Algorithm.” So what does this mean to you and me? 2. A LinkedIn profile has many different sections, but LinkedIn’s Search Algorithm likes some of them better than others. 3. Like Skills, you can join up to 50 groups (not counting subgroups!) 4. Sorry, but placing keywords in your contact section does nothing since this section is excluded from LinkedIn Search. 5. Think about all of the different ways of saying the same thing and be varied in your language when writing your profile. 6. 7. An optimized LinkedIn profile can have far-reaching effects.
(8) Business, Social & Technology Trends for 2013 How Local Search Will Evolve in 2013 [6 Predictions] A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search. At Google, 2011 may well be viewed as more critical, but 2012 was a much bigger year for the space as a whole, especially from the consumer’s and business owner’s perspective. It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoptionThe growing ubiquity of mobile payment devicesThe release of Google+ LocalThe release of Apple Maps (and inclusion of Yelp reviews front-and-center)The release of the Google Maps appThe release of Facebook Nearby Even if you focus on just those last three bullet points, 2012 still reigns supreme: When the three largest players in Silicon Valley all release major locally-oriented products within three months of each other, you know the space is heating up. Google Will Re-Introduce its SMB Dashboard
How to Conduct a Social Media Competitive Analysis - SwellPath As marketers, we are now living in a world where social media is fully integrated in our brand strategy and communication plan. We’re all using social and have a presence on the various social sites; it’s now time to start really analyzing what type of social communication is effective and what’s not. Because of its low cost, many times brands jump into social media without setting tactical goals or developing a strategic plan. This can be extremely harmful as social media is at its core, one of the most effective media vehicles to influence and engage with your customers. It’s also a valuable source of information for brands as it’s a low cost way of getting product feedback and customer input. One of the best ways to help develop a social media strategy for your brand is to assess what your competitors are doing. So, why is performing a social competitive analysis an essential part of social media success? 1. 2. Zappos.com is another great example of this. 3. 4. 5. 6. 7. 8. 9.
Seven steps for effective Twitter monitoring Twitter is Econsultancy’s largest and busiest social channel. At time of writing we have about 125,000 followers there, and are growing consistently. Keeping an eye on all the activity there and looking for useful opportunities takes up a substantial part of my day, and while there are a number of paid services that can update me and keep me supplied with reports, I also like to check in realtime throughout the day. I thought I’d quickly run through the various searches I have in place so that you can set up an effective realtime monitoring station... Before we begin, let’s run through a few caveats. Econsultancy’s brand terms are fairly narrow. If you’re a business with multiple brand names and terms (let’s say someone like The BBC as an example), then you’ll definitely need to invest in an enterprise level monitoring solution (luckily we have a guide to help you, isn’t that handy?) Step 1: Fire up your system of choice Don’t panic, you won’t need all of these! Think about these.
'Social Wars' Infographic Compares the Forces of Google, Facebook Facebook v. Google. It seems like the eternal battle of this decade and it's hard to tell who's winning. This infographic might help a bit. While the figures are interesting, though, we just couldn't resist the artwork here. Image courtesy of Majestic Media
Social vs Search Traffic Adios search. Is social media finally set to become the premier vehicle for driving web traffic and customer engagement with your brand? Checking in on the latest volley in the battle of social vs. search. For the last decade, search has dominated the B2B Internet marketing landscape. Today, however, the debate over the best way to drive traffic to your site, blog, sales content, or whatever else you want customers and prospects to see isn’t so one-sided. In a post for Folio, Greg Levitt writes that despite the fact the SEO industry is projected to grow to $3 billion in 2013, that growth may very well occur while social media overtakes search as the leading source of referral traffic to publishers. Venture capitalist Fred Wilson seems to validate that prediction in a post on his blog, writing that social referrals now account for more than a third of his monthly traffic. Okay, so that’s just one example. “Personally, I’m committed to driving more website traffic from social.
The GroupHigh Outreach Blog » How to Create Content Worth Sharing All marketers have a common goal – and that’s to create the type of content that gets shared endlessly. But what exactly makes content worth sharing and how can you make yours more likely to go viral? Take a look at the tips below to ensure you’re creating the type of content that can catapult your brand into the online – and offline – spotlight. Determine Your Content’s Value Does your content teach your audience something? 1. 2. 3. Basically, what you want to stay away from is writing ‘fluff’ pieces that your readers won’t even consider sharing. For example, if you’re not an expert on a certain subject, why not find someone in your industry who is? Don’t have enough time to contact anyone personally? To make your search quick and easy, try these tips courtesy of Jill Hoffman, Scott’s Marketplace’s senior director of marketing and media: You can use any of the searches below to find sources to quote from. Is Your Marketing Hurting Your Marketing? Take Content Risks – If You Dare Related
7 Tips from Professional Networkers Little Known Ways of Branding Yourself - Imagine being kidnapped and locked away from civilization for years and years. Imagine being mute, so that you cannot say anything to the world. Imagine coming to the end of your life sensing that you did not impact others as you would have liked to. Then imagine being given an envelope. In the envelope is a lottery ticket and a code. Are you trapped inside a script that you did not choose? I’m about to hand you your lottery ticket and your code, so that you can break out of your prison of limiting beliefs and into a fresh new world of exciting possibilities. But you will have to apply yourself. If you want to truly make an impact in life, you’re going to need to stand out. By branding yourself, you will differentiate yourself from others. So….What are the ways to go about doing this? You personality, talents, and strengths that are unique to you. 1) Discover and Record Your Strengths Dr. Use Your Reflected Best Exercise from Mind Tools to develop a better picture of your unique strengths.
How To Get More Pinterest Users To Pin Your Blog Posts ~ Web Marketing Dude Maybe you already heard how good it is for your website traffic to have your content pin on Pinterest. The site give you access to a very responsive audience that can easily be turn into traffic, opt-in leads, and even direct sales. In this post I gonna give you a few quick tips to make sure your blog posts or articles are pin ready. Before you start taking action on all the tips below, you need to know some of the main factors that will have people sharing or pinning your content even if you don't follow the tips below. Factor #1: Make sure whatever your niche is to always provide the best content possible. Factor #2: Don't ever forget that even so Pinterest works great with commercial based pins, the site still a social network, people go there to be inspired, to learn, to engage, not to be sold! Factor #3: Be relevant when it comes to categorizing your content on your on pin boards, this way you will get targeted users to see, engage and repin your content. 1. 2. 3. 4. 5. 6. 7. 8. 9.