Why B2B Companies Should Prioritize Case Studies A recent report has cited case studies as the most effective content format. Findings from the Content Marketing Benchmarking Report published in B2BMarketing.net reveal that 66 percent of B2B marketers from a sample of 122 say producing case studies are the most effective means of attracting their target audiences. While 32 percent say that case studies are “quite effective,” the number presents no significant counterweight to the majority of B2B marketers that say they are “very effective,” implying that these content forms are highly reliable. And it’s easy to see why. An article from AndersPink.com summarizes the intrinsic value of case studies to companies in their B2B lead generation. Credibility The first thing a case study does is to establish your credibility. Evidence Case studies provide evidence about the effectiveness of your product or solution. Stories Case studies provide a narrative structure with a beginning, a middle and an end. Guides and tips Unique content Reusable content
Callbox Shares Lead Qualification Secrets in Singapore In this presentation, we reveal how we generate highly qualified leads in Singapore through a set of lead qualification standards. We would like to share Callbox Lead Qualification Secrets. By answering these frequently asked questions: What is a qualified Lead? What is a qualified Lead? A lead will be considered qualified if the campaign specifications were indicated or heard from the call. Who qualifies the Lead? The Quality Analyst (QA) is the subject-matter-expert who is responsible in evaluating the Leads based on the campaign specifications. When should a QA qualify a Lead? As soon as a Lead is submitted by the caller the Quality Analyst (QA) should approve it within the day. Where can you find qualified Leads? You can find the submitted leads in the QA Lead Editor Tool. How does a Quality Analyst qualify a Lead? Evaluating a Lead goes through a strict process. See full article on The 4Ws & 1H of a Qualified Lead You might also like these articles. Know your Numbers!
Your Guide to a Successful International Social Media Campaign There is no doubt that social media is where many people get all of their news and advertisements. Younger viewers have an even higher rate of social media use than older. Here are some tips for conducting a successful social media campaign across the world: Get the translation right Social media campaigns in multiple languages can be tricky. Create engaging content for your chosen demographic No one wants to read a long-winded sales pitch. Update consistently It is hard for many small businesses to find the time to conduct their own marketing on a regular basis. Send your message across the board It is important to not limit your social media campaign to just one or two platforms. Successful examples of great international campaigns Red Bull is one example of a very successful international social marketing platform. Know your target demographic One of the most important aspects of any marketing campaign is knowing your target demographic.
How to Fail at Fill Forms for Lead Generation If your business wants to succeed in yielding qualified leads, trust that your fill forms will do just that. However, online marketers often ignore the fact that making efficient fill forms are as important in lead generation as having them in a landing page. It is thus wise to nurture your fill forms, make them capable of capturing leads, and avoid counter-effective practices, the most infamous of which are as follows. Overfeed your visitors. Make your prospects do finger work. Not giving a hoot about privacy. Overusing the word “submit.” Knowing how to fashion your fill forms efficiently and positioning them at an advantageous location in your landing page entails an important facet of online lead generation. Source : 7 Tips for Lead Generation Forms That Generate Leads
Small but not Pitiful: Top Lead Generation Boosters for SMEs Don’t be too pessimistic. Small and medium enterprises can gain leverage in their respective industries despite the existence of large corporations. The only problem is that some of these enterprises lack a thorough understanding of the importance of B2B lead generation processes. Resources are not much of a factor here. Considering that social media has made possible the free movement of information, creation of compelling content and unique ideas for customer engagement matters the most. Then again, SMEs are at a loss on how best to approach lead generation and come up with strategies that pose a high ROI. This only drives home the fact that lead management is a complex, highly specialized task. It’s a tough thing for SMEs to encounter these problems, but again there’s no need to be pessimistic here as long as these lead generation boosters exist. Expert insights through videos. Information is central to customer awareness. EBooks. Crowdsource. It’s a big world out there.
Lead Nurturing Tips to Hike up Conversions In any marketing endeavor, it is essential for businesses to have an effective lead nurturing platform. Having one entails an improved CRM experience and contributes to the overall success of a business organization’s B2B lead generation and appointment setting strategies. Lead nurturing isn’t well off however with just engaging prospects. A truly efficient telemarketing and email program should be geared towards hiking up conversions of people into sales leads. Lead conversions are a crucial gauge that indicates whether your marketing strategies are functioning enough to produce a high rate of revenue. Their effectiveness is tied to that of nurturing B2B leads for the sales pipeline. Here are several ways to get better at nurturing your leads and turning them into valuable business opportunities. Learn about the market Aside from knowing what individual prospects want, which of course is a tedious process, businesses can do more with a general picture of buyer preferences. Get SMART
Proper Demand Generation for Proper B2B Results One of many challenges facing B2B companies today is increasing brand exposure. This comes as a wide variety of online lead generation tools are made available. Marketing expenditures in the industry are also set to increase relative to increasing competition. In demand generation, companies need to provide cost-efficient and effective strategies. The practice mainly involves broadcasting one’s identity towards one’s intended audience. At this point, it is essential to have a solid content marketing structure. But aside from spending for company blogs and webinars, it is also essential to learn about applying demand generation strategies. Some businesses may feel confident in achieving such objectives. Take these tips in mind, and you might just expect positive results ahead. Trade shows and other events. Email marketing. Webinars. Video. Applying these B2B demand generation strategies can be rather difficult. Please follow and like us:
Is your B2B Blog not getting enough traffic? Write in the Right Way You just started a company blog, signaling the start of your online marketing campaign. Confident it will procure enough shares and views to generate B2B sales leads, you provide it with posts detailing new offers. Suddenly activity comes to a complete halt and what used to be a thriving cafeteria of information has become a ghost town of digital cobwebs. All the effort and investments you put into setting up an online lead generation campaign are laid to waste, and you just stand there asking why. Experienced B2B marketing bloggers can tell you that poor blog traffic can be a result of poorer content. And since marketing thrives on content, you should anchor your focus on improving that aspect. Here are some tips on how revitalize your online presence to draw prospects like iron shavings to a magnet. Stick to a Calendar. Be Fresh and Specific. Educate. Don’t Use too Much Words. It doesn’t take an Oxford graduate of literature to know the basics of readability.
3 Good Reasons Why You Should Hire A B2B Lead Generation Company Are you a b2b software company in Singapore looking to increase your b2b software sales leads? Then don’t leave your lead generation process to your company’s new hire! Think about it, you offer your professional products to ensure that your Singapore clients only have the best software to run their business, so why don’t you hire the services of a professional b2b lead generation company to ensure that you only get high quality business sales leads for your business? If you leave your lead generation processes to just anyone, here are the things you should expect: You waste resources because the lead generation process is not streamlined. A professional b2b lead generation company has established a tested and proven process of guiding a business sales lead through the sales funnel. Business opportunities are lost because your employee is not nurturing the business leads which are not ready to convert yet. Generated leads are often limited due to equally limited lead sourcing methods.
What B2B Marketers MUST know about Honesty For B2B marketers wanting to improve their demand generation efforts, listen up. There’s a lot to consider in the recent controversy involving NBC’s Brian Williams. The 55-year-old poster boy for debonair journalism has come under fire after an episode of Nightly News where he said he fabricated an on-location Iraq War report. This was later contradicted by people who were with him when the helicopter they boarded was forced to land after taking a “hit” from an RPG. Call it a deception of memory, but Williams’ obscure February 4 apology has directed public attention towards a string of other fabricated observations in his past reportage. Honesty is the best policy By now, you want to know the significance of this issue to B2B lead generation and appointment setting. First of all, in order to drive leads, you first consider the type of inbound strategies that generate demand. What he means to say is that customers want pure authenticity, and simply lying to their face just won’t cut it.
How To React In Social Media (Without Jeopardizing Lead Generation) How does a company react on an external crisis through social media? That is a question that leaves a lot to be desired. Remember the Twitter fiasco during Hurricane Sandy? How about the Epicurious Twitter gaffe after the Boston Marathon Bombing? Knowing where to tread the thin line can be a challenge in lead generation. To put it simply, you need to be human again. So when a tragedy or a disaster strikes, you should also react in the same way a simple human being does: empathize. That is pretty much it – putting the human touch back to social media again.
Prevent your Lead Generation Campaign from Capsizing by Knowing these Five Warning Signs If there’s an appropriate metaphor for your lead generation campaign, it’s a cargo vessel. And like any ship that crosses seas and oceans, we just can’t expect the journey to be a relaxing boat ride on the pond for our precious cache of prospects. Elements of failure abound, and B2B marketers are always at their toes drawing up contingency plans in anticipation of a collision. And it takes a good sense of perceiving critical cracks to make sure things abide by your campaign objectives. Here are five warning signs your campaign could be unfit to traverse turbulent waters. Too much content. Dependency. Over-regulation. Lack of B2B buyer knowledge. Poor Demand Generation campaign. Conceptualizing a lead generation strategy is similar to drafting a design for a safe passenger ship. Source:
The Greatest Marketing Strategy Question: Inbound or Outbound? Marketing strategies are interesting. The fact that drafting an approach is a volatile task allows for a variety of options that B2B telemarketing companies could follow. There is simply no linear formula to follow as there are two vital forms of marketing which you can pursue, inbound and outbound. For a campaign to earn its success, it is important for a business decision-maker to know which method would prove the best. The following considerations will guide you in creating a successful marketing plan: Cost Efficiency. Content Engagement. Market Diversity. We can see that inbound and outbound marketing seem to oppose each other. For example, a business may send direct mails containing links to the enterprise’s blogsite and social media pages. Integrating the two will prove to be indispensable in translating marketing leads into actual sales.
B2B Content Marketing: 7 Ugly Truths you should be concerned about What is wrong with how marketers produce, distribute and use content as a tool for lead generation? While there are countless businesses that have been successful in content marketing, it certainly doesn’t speak for the majority of lead generation marketers that depend on attracting prospects through their leads. A post at Eloqua reveals what exactly is going on out there, and why you should take a look at your own conten marketing efforts. From Blog.Eloqua.com: Ugly Truth #1: Everyone wants to create content, but no one wants to discuss promotion and distribution In today’s crowded digital world, assigning no distribution or promotion plan is a foolproof way to make sure your content will not be viewed. Ugly Truth #2: Many folks in your organization already create content without a strategy Fun fact: 70% of marketers say they lack a consistent or integrated content strategy, despite the fact that 82% of content marketers see positive ROI for their inbound marketing. So where to start?