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Distilled: online marketing, PPC & SEO agency in London, Seattle & NYC

Distilled: online marketing, PPC & SEO agency in London, Seattle & NYC
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The Content Marketing Conundrum in Banking Most online content in the financial industry just fills space. It doesn’t engage the viewer or accomplish its communication goal. For effective online content, segmentation, strategy and simplicity are key. By Tony Quin, CEO of IQ The financial industry faces two big challenges with online marketing content. The good news is that pretty much everyone has to grapple with important financial matters at some point in their lives, whether they want to or not. Consumers know they cannot go it alone as they march down the financial road. First, consumers want more knowledge and insight than ever before. Financial Institutions’ Digital UX Lags Behind “The real battle for the consumer is now being won or lost in digital channels.” Slowly but surely, banks and credit unions are starting to recognize that it is time to engage consumers in new ways, and that the extremely complex consumer journey is now predominantly digital. The answer is content. Crafting a Killer Content Strategy A Tough Challenge - Search Engine Optimization & Internet Marketing Company Marketing Automation and Lead Management Experts Would you like to join an exciting young company in the Marketing Automation field, and be part of a team of thought leaders that is helping to shape industry best practices for marketing automation? Are you extremely passionate about helping clients develop and execute innovative demand generation strategies that will have a significant impact on their business performance? Do you thrive in a dynamic and fast-paced environment where different challenges await you every day? Benefits we offer: Work from the comfort of your home Competitive salary Comprehensive Health Insurance, including PPO and HMO options Dental and Vision Plans 401K Plan and Profit SharingHealthcare Flexible Spending Accounts Vacation days plus time off at holidays Great company gatherings Work with Fortune 500 companies "Since we spend more time with the people we work with during the day than our own families, we owe it to ourselves to only hire amazing people that we respect and love working with." Account Director

The 8-Second Attention Span? Don't Bother. Some time ago I read an article on BBC News. The takeaway: Web surfers have a painfully short attention span, one that matches the goldfish’s 9 seconds long short attention span. According to the latest statistics verified by The Associated Press, We have an attention span that is shorter than the goldfish’s 9 seconds short attention span. As of most current, we have an attention span of 8 seconds, down from 12 seconds in 2000. I can tell you how drastic that drop in length of attention span is — what it means to advertising, to marketing, to web design and copywriting. Or I can tell you why you should completely ignore all of the above, because if those are your counter-tactics you’re looking at the wrong picture. Related Resources from B2C» Free Webcast: The 7 Deadly Sins of Lead-Gen Landing Pages If you haven’t move past the stage of obsessing over every latest piece of statistical findings and quoting quantitative research excessively to back up an argument, keep moving on.

Search Engine Guide: Search Engine Marketing and Social Media Marketing Advice Digital Marketing Careers in the NY Capital District Why be Outspoken? Outspoken Media is a leader in our industry, recognized for an honest approach to high-quality work. Since the Outspoken Media brand is bigger than any one individual, we are in the fortunate position to choose stellar clients. This naturally breeds passion and accountability within the team. Outspoken Media isn’t just a job, it’s a career that is uniquely positioned to grow successful marketers and managers through rigorous, hands-on training. Currently, we’re a small team with big clients and more contacting us everyday. There are several key traits that our team members, regardless of role, embody that help them succeed at Outspoken Media: Accountability – We’re still in “startup” mode, which means we’re a pretty tight group. Agility – Small, repetitious tasks and high-level, strategic planning are part and parcel of the day-to-day work. Detail-Oriented – Work hard with an eye for detail. Do you have what it takes to be outspoken? We will listen to you. Interested?

La discipline de la stratégie du contenu Par Kristina Halvorson Nous, les personnes qui faisons des sites web, parlons depuis quinze ans d’expérience utilisateur, d’architecture de l’information, de systèmes de gestion de contenu, de programmation, de métadonnées, de design visuel, de recherche utilisateur et de toutes les autres disciplines qui permettent à nos utilisateurs de trouver et de consommer du contenu. Mais bizarrement, nous ne parlons jamais de l’essentiel : le contenu lui-même. Oh oui, on le sait : écrire pour le web, c’est mettre des listes à puces partout. Mais qui parmi nous pose les questions qui fâchent à propos du contenu telles que « Quel est l’intérêt ? En tant que communauté, nous restons assez discrets sur la question du contenu. Pensez-vous qu’il s’agisse d’une coïncidence, donc, si une grosse partie du contenu web est minable ? S’occuper de contenu, c’est un sale boulot. Et pourtant, le web est contenu. Et c’est là que la stratégie du contenu entre en jeu. Qu’est-ce que la stratégie du contenu ? MAIS.

Webmaster, Technology, and Headline News & Resources | SiteProNews 7 Places You Should Be Looking for Your Next Marketing Job (Or Your Next Hire) We all know the usual suspects. Craigslist. Monster. Career Builder. But like ... what else? There is. 1) Mashable Jobs Ever been scrolling through Mashable's stories and see one of these pop up in between your story headlines? Maybe you noticed 'em, maybe you didn't, or maybe you just forgot about 'em, but if you're job junting, click on that gray 'View More Jobs' button! 2) American Marketing Association (AMA) The AMA is a well known and respected marketing association that publishes content and hosts networking and teaching events that keep members up to date on what's going on in the world of marketing. Another added benefit of the AMA jobs board? 3) LinkedIn Speaking of social networking ... you didn't think we'd neglect the holy grail of social recruiting and job hunting, did you? 1) Online Resume - If you haven't already, fill out your LinkedIn profile as completely as you possibly can. 2) Sanctioned Stalking - Don't even feel bad about stalking -- it's business stalking, people!

Les cinq mesures du marketing de contenu DÉVELOPPEMENT DES AFFAIRES - Est-ce que vous perdez temps et argent avec votre marketing de contenu? Entre la publication et la diffusion d'un contenu et la clôture d'une vente il peut s'écouler une bonne période de temps qui rend difficile la mesure de vos résultats. L'experte Alesia Krush identifie toutefois cinq mesures efficaces pour évaluer vos programmes de marketing de contenu. Si les visites ne sont pas au rendez-vous c'est le temps d'optimiser votre engin de recherche, changer les titres de vos courriels et articles et raffiner vos bases de données clients. L'engagement : vous ne devez pas que publier des contenus pertinents et intéressants. L'engagement se mesure par le taux de rebond, la durée moyenne d'une visite et le nombre de pages consultées. La part du marché social : l'autre mesure de votre succès est le partage de vos contenus sur Facebook, Twitter ou Linkedin. La conversion : en fin de course, la mesure la plus probante pour vous sera votre taux de conversion.

Black Hat Seo & Affiliate Marketing Forum 5 Online Playgrounds for HTML, CSS and JavaScript Compared Local coding environments are great, but it’s often the case that I don’t want to crack open Espresso and spend a few minutes setting up to code when all I really want is to test out an idea or work on a bug. Also, sharing options for most local coding apps are limited and typically require integrating an outside app like Dropbox. Online playgrounds or sandboxes such as jsFiddle solve this problem by providing you with an instantly ready coding environment for you to begin experimenting in as soon as the page loads. These tools let you combine CSS, HTML and often even JavaScript to create and share coding examples. I’m completely addicted to these things and have extensively tested every one I can get my hands on. Today I’ll go over my five favorites and discuss not only why what I like about each option, but also where they fall short. CSSDesk I’ll start with CSSDesk because it’s one of the oldest on this list. What I Like About CSSDesk What I Don’t Like About CSSDesk JS Bin jsFiddle Dabblet

Les cinq leviers du marketing de contenu DÉVELOPPEMENT DES AFFAIRES - Pour augmenter le nombre de visites sur votre site internet, alimenter les réseaux sociaux et établir et maintenir une conversation avec vos clients vous devez emprunter la voie du marketing de contenu. Vous devez donc créer des contenus médias informatifs, utiles ou ludiques présentés sous forme de vidéos, d'infographies, de textes, d'études de cas, de questions réponses et de conseils pratiques. Pour vous faciliter la tâche, l'expert et blogueur David Armano identifie les cinq grandes catégories de contenu que vous pouvez développer et diffuser. Le contenu curatif : en simple, vous colligez d'autres sources les informations les plus pertinentes pour vos clients actuels et potentiels. Dans le domaine des services financiers les sources sont nombreuses et diversifiées, le défi est d'identifier les plus intéressantes pour votre marché et de les résumer dans un format qui accroche vos cibles.