The 8-Second Attention Span? Don't Bother. Some time ago I read an article on BBC News. The takeaway: Web surfers have a painfully short attention span, one that matches the goldfish’s 9 seconds long short attention span. According to the latest statistics verified by The Associated Press, We have an attention span that is shorter than the goldfish’s 9 seconds short attention span. As of most current, we have an attention span of 8 seconds, down from 12 seconds in 2000.
Marketing Automation and Lead Management Experts Would you like to join an exciting young company in the Marketing Automation field, and be part of a team of thought leaders that is helping to shape industry best practices for marketing automation? Are you extremely passionate about helping clients develop and execute innovative demand generation strategies that will have a significant impact on their business performance? Do you thrive in a dynamic and fast-paced environment where different challenges await you every day? La discipline de la stratégie du contenu Par Kristina Halvorson Nous, les personnes qui faisons des sites web, parlons depuis quinze ans d’expérience utilisateur, d’architecture de l’information, de systèmes de gestion de contenu, de programmation, de métadonnées, de design visuel, de recherche utilisateur et de toutes les autres disciplines qui permettent à nos utilisateurs de trouver et de consommer du contenu. Mais bizarrement, nous ne parlons jamais de l’essentiel : le contenu lui-même. Oh oui, on le sait : écrire pour le web, c’est mettre des listes à puces partout.
Digital Marketing Careers in the NY Capital District Why be Outspoken? Outspoken Media is a leader in our industry, recognized for an honest approach to high-quality work. Since the Outspoken Media brand is bigger than any one individual, we are in the fortunate position to choose stellar clients. This naturally breeds passion and accountability within the team. Outspoken Media isn’t just a job, it’s a career that is uniquely positioned to grow successful marketers and managers through rigorous, hands-on training.
Les cinq mesures du marketing de contenu DÉVELOPPEMENT DES AFFAIRES - Est-ce que vous perdez temps et argent avec votre marketing de contenu? Entre la publication et la diffusion d'un contenu et la clôture d'une vente il peut s'écouler une bonne période de temps qui rend difficile la mesure de vos résultats. L'experte Alesia Krush identifie toutefois cinq mesures efficaces pour évaluer vos programmes de marketing de contenu. 7 Places You Should Be Looking for Your Next Marketing Job (Or Your Next Hire) We all know the usual suspects. Craigslist. Monster. Career Builder. Finacle Blog:Need for a Unified Content Strategy in the Changing Banking Scenario A pronounced shift in the banking scene, from brick and mortar edifices to virtual spaces, begs the remark, "Banks are dead, banking is alive." Giant strides in technology have brought about a sea change in the way banks function today, with on-the-move, push-of-a-button transactions across geographies and time zones, customer service sans human interactions, and all of this available 24x7x365. Another positive offshoot of this trend is that banks today cater to the literacy-challenged unbanked masses with basic banking services and simultaneously attract high net worth individuals and corporate houses with privileged, elitist offerings, with equal ease. However, this multi-channel, multi-location, ever present world of banking is not without challenges; information dissemination being one such. How can you ensure timely delivery of appropriate, relevant information to customers in their preferred language? The answer is an emphatic NO.
Financial Services Spotlight: Content Marketing for Banks This post is part of our ongoing, occasional series on content marketing for financial services. Content marketing is a hot topic these days, but it’s not really a new idea. In fact, some of the first examples of content marketing date back to the late 19th century and early 20th century. More than a hundred years ago, companies such as John Deere, Michelin and Jell-O discovered that educating the market about their products — which were new and innovative at the time — was an effective way to encourage sales. 5 Reasons to Use Content Marketing for Financial Services This post is part of our ongoing, occasional series on content marketing for financial services. The more I understand content marketing, the more I see it as a near-perfect strategy for financial services firms. For the past 19 years, I’ve worked in the financial services industry, most recently for a large regional bank holding company.
Standard Bank 11 July 2013 Standard Bank South Africa's AccessBanking offering for the lower income market is fast becoming a radio star on the back of a new integrated marketing strategy that may mark the most effective South African use to date of branded content. The vehicle is the afternoon 'soap' Iketsetse-Zenzele, broadcast by 11 SABC and community radio stations in six languages.