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How to be more insightful | Shawn Lankton Online One way consultants add value by being “insightful,” but what does that really mean? What’s more, if you aren’t “insightful” already, how do you improve? I’ve been thinking about this lately and distilled 4 ways to push your thinking and get more insightful. Change your shoesFind parallels to things you knowAsk ‘how’ and ‘why’ to dig deepGet super specific Change your shoes This is all about changing your perspective. Imagine yourself as the customer, business partner, colleague, etc. Getting inside others’ heads can uncover overlooked motivations and opportunities. Find parallels to things you know Relate new scenarios to similar scenarios you understand well! Maybe you’re trying to think of loyalty programs for enterprise software… Think about the loyalty program at your local sandwitch place. Though parallels may seem dubious at first, even distant relationships can lead to surprising insight. Ask ‘how’ and ‘why’ to dig deep Wearing ‘new shoes’ and drawing parallels leads to early insights.

Free mind mapping (and related types) software I see regular inquiries on Twitter and in forums from people looking for free software to support visual thinking. To provide answers, InformationTamers have put together 14 pages to help you find the one for your needs. These show the platform, a screen thumbnail and a link for more information in each case. has a good capability for selecting software by map type and operating system (click on the 'Refine software list' tab at the top right of its web page). "Free" here is as in beer, not in freedom, though some of the software listed is open source, so is free in both senses. Of course a pencil and paper is always almost free. This used to be one long page, but as I updated and added to it, it became unmanageable, so now it's broken down by category. Click through for more details:

La Mosaïque (hot dog) paris Une petite faim ? Si vous êtes dans le Marais, plutôt que de faire une halte boulangerie, arrêtez-vous dans cette miniscule échoppe à hot dog. Les hot dogs sont présentés sur un chien bien culotté Un hot dog, sinon rien. Avec son gros cactus, ses plaques d’immatriculation ramenées de Floride ou la mosaïque rouge et blanche aux murs, cette kitchnette made in USA est un peu surréaliste dans le quartier très branché du Marais. Edit du 9 février 2010 : J’y suis retournée… Lire mon nouveau billet (avec vidéo). . Manger vite fait-bien fait dans le Marais : L’As du Fallafel, Boulangerie Legay Choc (très bons sandwhichs), Minh Chau (vietnamien) Posté par Aude le 23 août 2007 dans les catégories 4e arrondissement, de 0€ à 15€, Traditionnel

Visualisation de l'information : de multiples outils Dans un monde où l'information est toujours plus abondante, le professionnel rencontre souvent des difficultés – même s'il utilise des méthodologies de recherche efficaces – pour analyser et traiter des volumes d'information qui peuvent être importants. De nombreux outils, dont plusieurs gratuits, peuvent heureusement lui permettre de manipuler les données, de les visualiser graphiquement et de mettre ainsi en évidence modèles et tendances. Pour découvrir ces outils, on pourra consulter avec profit les dossiers, recensements et supports cités ci-après. Dans un article d'avril 2011 paru dans Computerworld et intitulé "Image gallery: 22 free tools for data visualization and analysis", Sharon Machlis proposait déjà un recensement de 22 outils, classés dans un tableau indiquant pour chacun leur usage, la plateforme (navigateur, code...), le "niveau" de difficulté, etc., suivi d'une copie d'écran pour chacun des outils. +Béatrice Foenix-Riou

5 P's and 7 P's of the Marketing Mix :: Curriculum Assessment Types: Projects, Select an existing product that interests you. Research the product's price, where it is sold, who it is targeting, and other marketing mix areas. Then, change the target market for this product (age, gender, demographics). Prepare a two-page written report (or double-spaced typewritten report) and an oral presentation using presentation software (like PowerPoint) or a 28" x 24" poster board to illustrate how the P's must be revised to focus on the newly defined target market. Clearly Label and Define (vocabulary terms) all Illustrations. Presentation: 5-10 minutes You will be evaluated on: Explaining your existing product, original target market, and original marketing mix strategies Explaining how the same product with a new target market and a new set of marketing strategies influences marketing decisions.

Vinternet vin marketing communication internet vins agence web design creation site extranet blog prof. dr. Albert Angehrn - Speakers Academy® Albert Angehrn is Swiss, grew up in Italy, and spends most of his time in France. He holds a doctoral degree in mathematics and is currently Professor of Information Technology at INSEAD where he has been on the faculty since 1989. He also directs CALT, INSEAD’s Center for Advanced Learning Technologies One of his passions is the design of games and simulations, as he strongly believes in Learning-by-Doing. His current focus is on games that provide rich learning experiences by allowing users to interact with realistically-behaving virtual characters, operating within realistic contexts and situations — typically an organization, but also in other specific environments, such as social or multi-cultural contexts (as described in the brief article 'Change Management: Bridging the Knowing-Doing Gap').

Be Better at Twitter: The Definitive, Data-Driven Guide - Megan Garber - Technology A study based on 43,000 responses to Tweets found precisely what people like -- and loathe -- about microblog posts. If you could construct, algorithmically, the Most Annoying Tweet Imaginable, it might look something like this: BREAKING: Last week I had a #sandwich that was SO HORRIBLE, it made me want to #scream. The Most Annoying Tweet Imaginable, in other words, would be overly long. All this, at least, according to a new study, released today, that explores what we like in our tweets -- and what we find really, really off-putting. One piece of advice: Nix the "sandwich tweets." In that context, tweets that are informative or funny -- or, ideally, informative and funny -- evoke the best responses. So: Do be useful. And: Don't be afraid to be self-promotional. This may seem like overthinking it; spontaneity, after all, is a big part of Twitter's charm. With that in mind, here's their advice for creating that content. Image: Jeff Turner/Flickr.