How to Revive a Lead Gen Campaign Gone Dormant After the Lean Season No matter how good your business is, it will experience a slow season for one reason or another. Most businesses go through some of a dry spell – a time of year when sales drop off. It may be because of the weather, or a really bad economy, or in the case of B2B companies, a month or a season with lots of holidays. Whatever the reason, no business is exempt from this dreaded event, and certainly no businessman looks forward to the dip in revenue. There’s a silver lining to this. The period when business regresses from running to jogging to just doing a brisk walk is the time during which you should be even more active in maintaining existing sales leads, as well as working to generate new leads. The methods you would use to generate sales during your peak season are probably going to be markedly different from those which you would employ in the slower part of the year. As is always the case, knowing the problem is half the solution. Taking a New Approach Give it a Personal Touch
Maximize Sales Leads Generation In Three Ways - B2B Lead Generation Company Malaysia Selling can be a pain, especially for people not used to this kind of work. Well, even veterans still find this profession a challenge. With the way markets move and trends change, adapting constantly can be a daunting chore. Even so, there are plenty of strategies that you can use to consistently stay at the top of the lead generation business. Generating sufficient sales leads is not that hard at all, as long as you keep in mind the following three tips: Set you bar too high – yes, this is unrealistic, but if you constantly push yourself to reach impossible goals, especially ones that exceed the average of your appointment setting colleagues, then you will find yourself improving way better.Keep yourself motivated – basically speaking, have an end in sight. Another thing you should remember would probably be the content.
B2B Lead Generation Malaysia: Three Hot Ways to Optimize your Marketing Automation Experience For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. And sometimes, the best methods for your business may be the most unexpected. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity.
Lead Generation Archives - B2B Lead Generation Company Malaysia Getting sales leads for IT services is really just the same as acquiring sales leads in any other market. It all starts with a sales-ready prospect list. In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs. Know the target Market According to a study by the Australian Trade Commission, the Malaysian Information Technology Market has strong growth fundamentals, including low PC penetration, rising incomes, and a high-tech focused national development plan. The market is somewhat fragmented – there is sophisticated metropolitan market in and around the capital, but still very much a developing market in other regions. Striking a Balance between Conventional and Emerging Trends That said, let’s set this straight. 1) Use Only Good/Useful Content Let’s call this the “awareness phase”, when they are just discovering solutions to their problems. Free!
A “Do and Don’t” Guide for Start-Up Companies The image of the connected young adult has somehow become a prevalent reminder that we are currently living in a world where bright ideas can flourish and bring immense wealth to the people that generate them. We have passionate individuals starting small businesses in their basements, entertainers building their reputation through YouTube, and professionals wanting to start their own BPOs at a minimal yet sufficient budget. These people make up the allure of making it big for a small price. Right now, it seems that anyone can easily become an entrepreneur and we have social media to thank for it. The ease of marketing a business start-up comprises the primary reason why many individuals want to venture into the world of business. All it takes is just a Facebook status update and a Tweet, right? In a Fortune.com article by Erin Griffith, nine out of ten start-up companies fail in the their first few months. Do create a product that people want. Do create effective messaging.
B2B sales lead generation Archives - B2B Lead Generation Company Malaysia by Patricia Tunstall Lead generation services use per inquiry media advertising to gain nationwide exposure for your product or service. Are you operating on a business budget that can’t pay for the exorbitant fees charged for spots on television stations? For a comparatively low cost, lead generation services can handle all your media needs for per inquiry advertising. Never heard of per inquiry advertising? Here’s how it works. Marketing companies that handle per inquiry offer all-around support functions with lead generation services. Their highly-organized call centers deal with the details of setting up your toll-free number and answering the inquiries–leads–that come in. Buying airtime and advertising spots in the media is an expensive, hit-or-miss proposition because you’re never sure if your ad will be a hit or a clunker. With sales lead generation services, you only pay for the actual leads, or inquiries, that come into the call center as a result of your ad.
B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership Want your brand to digitally dominate the Malaysian B2B arena? Call it a long shot, but it will be close to a possibility once you have established yourself as a thought leader and made important strides in terms of influencing buyer decisions. Crimson Marketing CEO Glen Gow has outlined five important points to building thought leadership. 1. According to Michael Brenner, former VP of Marketing and Content Strategy at SAP, in an article for Forbes, “thought leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” Rather than push out half-baked content that’s merely trying to give the impression that you’re an authority in your field, you need to actually acquire the necessary knowledge and provide B2B buyers with purposeful, practical advice. 2. Do you know what pains your B2B buyers? 3. 4. You know the saying “out of sight, out of mind?” 5. Become Thought Leader in Malaysia.
Merchant Services - B2B Lead Generation Company Malaysia Let Callbox clear the way for more clients to come knocking at your door. Callbox’s merchant account lead generation services provide direct marketing services to seek out highly qualified prospects for credit card processing, online check verification, merchant transaction processing, and cash advance. We conduct extensive market research and business profiling to identify potential business match-ups to maximize your sales appointments. We market the following merchant services: Credit and Debit Card ProcessingCash AdvancePoint of Sale (POS) SystemElectronic Check ProcessingATM ServicesOnline Transaction/PaymentsWireless Terminals Dial +60 3.2772.7370 to speak with a Callbox Marketing Consultant.
Challenges in Targeting Malaysia and What To Do About It - B2B Lead Generation Company Malaysia Asia is one gigantic market for internet users and has huge potentials for running business to business lead generation campaigns. With Singapore’s strong, limitless internet connection, and the Philippine’s reputation as one of the fastest growing number of internet savvies in the continent, Malaysia now shares a part of pie. But how far has lead generation gone in the Malaysia market? How do Malaysian businesses perceive or behave towards lead generation as part of their marketing strategies? Let’s probe. 1. Chinese, Indian, Eurasian and indigenous cultures comprise the Malaysian society. However, despite the notable growth of Malaysia’s economy, its people have kept a percentage of conservatism that depicts their stance on Lead Generation. How do we address this? “Send me the information first and I will take a look at it”, is the usual answer that you will hear from a prospect during a lead generation call. 2. How do we overcome this? 3. How do we cope with the challenge?
Accounting and Finance Software - B2B Lead Generation Company Malaysia Software lead generation in Malaysia can be challenging and much more with accounting and finance software. It requires additional expertise which Callbox can help you with. Having worked with several Accounting and Financial software firms has helped us understand the industry, allowing us to generate quality financial software leads. With the combined efforts of e-mailers, callers and a vast database of target contacts, we can get in touch with specific decision makers such as: C-level executivesTechnology officersCertified Public Accountants (CPAs)HR managers With Callbox, you can fill your sales pipeline with warm leads interested in your finance and accounting software. Dial 60 3.2772.737 to speak with a Callbox representative.
5 Mistakes That Attract Sales Objection: Turn it into a Success! Regardless of the size of your business, marketing and sales are the ones who generate revenue in an organization. Without these two, it’s hard to keep and build a steady flow of customers and even support the growth of a company. Any mistake within your process can make or break your business. Sales is not as easy as calling a prospect and setting up an appointment. All the pressures that you experience in creating and implementing your sales plan to reaching your target sometimes feel too much. Here are the 5 common mistakes salespeople make that attract objections and how to turn them into a success. Mistake #1: Study shows that 42% of salespeople don’t have enough information before calling a prospect. Preparation is the key to success but most sales reps find themselves calling and hoping for the best on every call. Sales expert or not, you need to make sure you’re aware of the product and services that you’re offering. Express yourself effectively and be direct to the point.
Call to Invite - B2B Lead Generation Company Malaysia In the same way, corporate events provide wider insight and perspective. As knowledge sharing and networking have become highly essential in B2B culture, events allow vast opportunities in terms of building brand reputation and audience linkages. But marketing these events is another thing altogether. And sometimes, it’s more difficult than simply preparing the accommodations and looking for people to keynote the programs. Considering you have lot in your hands in organizing the event, we are here to offer event lead generation solutions that include: Measurable invitation campaigns via phone and email.Audience profiling to pinpoint personalities that match your requirements.Accurate reporting of turn out projections.Follow-up messaging for participants. We make sure that your list of attendees is filled with people who are not only interested, but eager to attend your events. Do you have an event to promote? See?