How to Assess and Improve Your Social Media Marketing: A Monthly Plan : Social Media Examiner Is social media working for you? Want better results? Regularly analyzing the performance of your social media marketing helps ensure your content and profiles are delivering. In this article you’ll discover four monthly assessments to improve your social media marketing results. Discover how to improve your social media marketing with monthly assessments. Listen to this article: Listen now: Play in new window | Download #1: Review Key Performance Indicators Most marketers will tell you that if you didn’t measure it, it didn’t happen. B2Cs, for example, often care about engagement and brand awareness. Determine the key metrics for your business. Look at the numbers to see where your leads are coming from, when and how they convert and what types of content produce the greatest returns. You can (and should) consider both quantitative and qualitative metrics. Quantitative Metrics Once you’ve selected your KPIs, start with the quantitative analysis. Review your social analytics to find useful data.
8 Amazing Things You Can Do With an iPhone Advertisement Over the years, we’ve taken a look at several creative and unique uses for the iPhone. With each new iteration of Apple’s best-selling product, there appears to be no limit to what we are able to do with a small touchscreen device that exists mostly in our pockets. 8 Unique & Creative Potential Uses for The iPhone 8 Unique & Creative Potential Uses for The iPhone Read More You can now use your iPhone to pay for public transport, replace your credit card and even buy things while travelling at altitude. The iPhone has also become a solid companion for professional photographers, filmmakers, musicians, and podcasters. So let’s take a look at some of the most impressive feats you can accomplish with an iPhone. Music Production Given the larger screens available on the latest iPhone models, it’s easier than ever to turn your mobile phone into a musical instrument. Five years later and the quality music creation apps has exploded. Shooting a Film Professional Photography
The 5 Most Damaging Marketing Mistakes New Entrepreneurs Make The term “mistakes” has a negative connotation: You've made a decision or implemented something that didn’t go as planned; now you have to deal with the repercussions. Related: 6 Very Expensive Marketing Mistakes You Need to Avoid Yet most mistakes, even ones that in the moment seem massive, end up being only temporary setbacks. Unfortunately, not all mistakes are this innocuous. So, if you’re a new entrepreneur, or unsure if your marketing campaign is going well, take a moment to make sure you aren’t making these five truly damaging mistakes: 1. Trying to market your business without a brand is like throwing a house party without specifying the address. When people see your brand, or notice your logo, or pick up on your style of speaking and area of expertise, they’ll form an opinion of certain traits of your business. 2. You have to choose whom you want to market to, but too many entrepreneurs make the simple choice: market to everybody. 3. 4. 5.
The 20-Year-Old Features Hidden In Your Mac Advertisement Apple has been making computers and software for a long time, but El Capitan is totally modern —right? There’s no way it includes any elements from the 90s. Wrong. Believe it or not, there are a few bits and pieces from the days of classic Mac OS still remaining in OS X El Capitan, though they’re a little hard to find. Inspired by my collegue Joe Keeley, who found traces of Windows XP inside Windows 10, I thought I’d investigate. Novelty Voices From The 90’s We showed you how your Mac can read any text, highlighting the fact that you can optionally download the voice of Siri – called Samantha in this context – as well as high-quality voices from around the world. These voices were all added to Mac OS in the 90s, as part of MacInTalk. Still, voices like “Bad News” – which sings “the light you see at the end of the tunnel is a headlamp of a fast approaching train” to you as its preview – are uncharacteristically tongue-in-cheek for Apple. The 1991 Alert Sound On Your Mac
How to Use Hashtags on Instagram to Grow Your Reach : Social Media Examiner Do you want more people to see your Instagram content? Are you using Instagram hashtags? Using the right hashtags makes it easier for people to find your Instagram posts and grows your reach. In this article you’ll discover how to use Instagram hashtags to connect with new people on Instagram. Why Hashtags Matter on Instagram Instagram is a powerful social channel. But how can you get some of those 3.5 billion likes for your business? Discover how to grow your Instagram reach with hashtags. Listen to this article: Listen now: Play in new window | Download Instagram is a social channel where hashtags are particularly valuable. With hashtags, you can reach a wider audience and increase your followers. Now that it’s clear hashtags are an important part of any Instagram strategy, here are some ways to use them for your business. #1: Leverage Established Trends Popular (or trending) hashtags are a great way to develop an Instagram presence and build brand awareness. #2: Tap Into a Popular Theme
Bedbugs. What's the big deal? | GoodKnight Since the mid-1990s, there has been a global resurgence of bedbugs1. If you've never had a run-in with bedbugs, count yourself lucky. It is difficult to understand just how horrible they are until you have seen or experienced their havoc first hand. They burrow deep into their victim's personal lives in many different ways. Bedbug controls don't work well Bedbugs are very difficult to deal with, even for professionals. Mental health Psychological problems are probably the number 1 reason why bedbugs are a BIG deal. The Ick Factor What would be your gut reaction if you found a cockroack in your kitchen? The Bedbug Shame To the public, bedbugs are like an STD. Fear of spreading bedbugs to friends and familyEmbarassement to have others knowAlienation (whether self-imposed or due to people who knowingly avoid them) The bedbug shame is so strong that people will even be ashamed to take measures against bedbugs. And unfortunately the bedbugs shame is not illfounded either. Suicide Physical health
Launching on Social Media: A Timeline for Business Owners : Social Media Examiner Are you starting from scratch with social media? Got a new product or a new business? Having a social media launch plan is essential. In this article you’ll discover a step-by-step plan for launching your new social media presence. Discover a timeline for launching your business on social media. #1: 12 Weeks Before Launch: Choose Your Social Platforms A few weeks before launch, choose which platforms you’ll use to launch your brand. It’s important to decide (or find out) how seriously you’re going to take social media in the next 1-2 years. This is also when the social media manager (or team) should be coordinating with the marketing team or other marketing agencies (depending on the size of the company) to make sure the social media plan is integrated into a big-picture marketing approach for the brand. You’ll want to do a competitive analysis to get a feel for your market. Decide how you want to differentiate your brand from your competitors. Here are a few more questions to get you started:
Your Foul Mouth Proves That You’re Smart, Says Science Shutterstock Fluent use of profanity can be a sign of an articulate nature and a deep intelligence, say researchers from two separate studies. So, the next time you find yourself unleashing a string of f-bombs next to a set of raised eyebrows, take comfort in knowing mom did not (necessarily) create a monster. The Language Sciences Journal set out with a mission — to test a theory called “poverty of vocabulary,” which held that those who swear do so through an inability to grasp sophisticated words. This simple study involved subjects tossing out as many random swear words as possible in one minute. Now, these results may simply be correlative, but we want to believe. Unfortunately, when it comes to taboo language, it is a common assumption that people who swear frequently are lazy, do not have an adequate vocabulary, lack education, or simply cannot control themselves.
How to Use Pinterest Analytics to Improve Your Marketing : Social Media Examiner Do you want more from Pinterest? Have you considered using Pinterest analytics to inform your marketing decisions? When you know where to look in Pinterest analytics, you’ll find actionable information you can use to improve your Pinterest strategy. In this article you’ll discover five ways to use Pinterest analytics and improve your Pinterest marketing. Discover how to improve your marketing using Pinterest Analytics. #1: Identify Your Competition Competition takes various forms on Pinterest. You’ll find a list of brands that your audience engages with in the Interests segment under the Your Audiences dashboard in Pinterest Analytics. See what brands your audience engages with. While this list is typically comprised of bigger publisher brands that probably aren’t your direct competitors (think BuzzFeed and POPSUGAR), you’re still competing with them for audience attention. Sift through the brands and look for trends in content. Ask yourself a few questions: Filter your data by your followers.
Your Quick Guide To A Productive Home Office For many people, working from home is an incredibly appealing proposition. You get to hang out and work in the place where you’re the most comfortable: your home. But for many, the negative tradeoff of working from home is a loss of productivity. The key to getting stuff done from home is having a home office that’s aimed at productivity. Via Made.com Click to Enlarge business - Microloans What it is: The Small Business Administration established a Microloan Program in 1992 to increase the availability of very small loans to small-business borrowers. The program had doled out thousands of loans to businesses. Money has gone toward a wide range of uses: working capital, inventory, supplies, furniture, fixtures, machinery and equipment. Loans can reach to up to $50,000, with an average microloan of about $13,000. How to get it: Microloans are available through nonprofit community-based organizations that serve as intermediaries. Here are ways to prepare for applying for a microloan: Have a business plan.Make sure you will be able to make the monthly payments.It’s often best to stick with microlenders in your own area.Show a readiness to invest some of your own money in the business. Upside: Microloans are an especially good source of funds for businesses that have never borrowed from a bank. Lending and credit requirements vary among intermediary lenders. GROW Your Audience