Top Reasons why Singapore Businesses should invest in Lead Generation Campaigns The Digital Age Ever since early 2014, smartphone purchases in Singapore have experienced a spike to 35%. According to the DigitasLBi’s Global Survey conducted in April 2014, social media heavily influences purchases and 80% of such consumers are from Singapore. This phenomenon is now witnessed globally, where 9 out of 10 people in 11 of 12 countries are using the internet to improve their shopping experience. Accurate Customer Profiling As the future generation become internet dwellers, they develop stronger preference to communicate online rather than face-to-face. This can help in adopting effective marketing techniques and enticing product ranges that excite the customers’ palettes. Cut Cost, Increase Exposure Investing in lead generation campaigns can act as a dual function-marketing tool to capture client’s information but also a cost-saving marketing platform to spread awareness of your products and services.
Make Better Business Decisions: A Guide for Struggling B2B Companies Leading a company, particularly in the volatile grind of the B2B industry, executives need certain tools. And no, we are not talking about the usual, concrete tools defined by new marketing technologies such as lead nurturing and lead management software, which are effective by themselves. In this article, we are going to talk about the effective use of basic intuition and instinct to achieve exponential business growth. That last one sounds very much far-fetched, especially to the ears of SME executives who are new to the B2B field and to older companies that have yet to make significant strides. With limited resources at hand and with aggressive competition to face, how can they truly drive their businesses towards securing higher revenue and a large volume of clients? These are actually possible when business executives themselves execute sound decisions. Negative decisions are usually attributed to poor judgment, research and planning. Judgment Research and planning
Professional Training Agency Grows Customer Base with Callbox The Client The Client is an Australian Registered Training Organisation and member of the Group Training Australia Network. It allows local businesses to enjoy a hassle free and cost-effective way to employ apprentices through its Group Training system. The Client operates from three offices in Australia, serving customers in Mildura, Robinvale, Ouyen, Wentworth, Swan Hill and surrounding districts, South Australia’s Riverland, and Metropolitan Adelaide. The Challenges The Client wanted to improve its lead generation campaign to get more registrants for its group training courses. The Client’s in-house staff had difficulty allocating their limited time between finding leads, meeting appointments, and conducting trainings.Without sufficient experience in cold calling, the client’s sales team had difficulty getting past gatekeepers.Lead quality was poor. The Callbox Solution The Client’s initial objectives were: The Results
Speaking for a Network Management and Security Company - B2B Lead Generation Australia The Client The Client is a privately held corporation and is a premier provider of IT management solutions for businesses. The firm’s diverse product line, offered in a wide variety of capacity and application-specific configurations, can be scaled to support virtually any corporate environment. The Client’s customers span a wide range of industries, and include Fortune 500 global enterprises. The Challenge With their infrastructure ready to safely accommodate “many more” clients, they want to markedly increase highly qualified interest in their IT products, to produce enough leads to “boost sales to the next level.” The Callbox Solution The Client consulted Callbox. A script outline was developed which would serve as a guide for the agents to use in qualifying a prospect. The Results The sales generated as a direct result of the Callbox campaign exceeded projected revenues. The Client enjoyed the following benefits:
Lead Generation Statistics for Singapore That You Should Never Ignore Lead generation has greatly evolved over the years where innovation on processes and tools intertwine to bring about desirable campaign results. Setting campaign objectives, tracking and monitoring leads, prospecting processes and gauging key performance indicators, are number- driven elements that build your lead generation program. And how you build it up depends on how well you know your lead generation statistical data. Below are reasons why statistical data is important in a lead generation program: #1 Help you decide which action is best to take How much budget should be spent for the project? Before, during and after the lead generation campaign, you will be bombarded with matters that require decision-making that will either bring improvement or impairment to the business. #2 Know your prospects better Understand your prospects’ need and preferences with regard to product type, financial capabilities, and buying behavior. #3 Track performance and quality #4 Improve technique
The Reasons for a Collapsing Content Strategy Whatever you are selling deserves proper recognition. Demand generation strategies specifically serve to make your products and services visible to people you want to have as customers. Thus, you rely on effective content marketing strategy. In B2B lead generation, companies can never do without proper planning and distribution of content. People are more sophisticated now in searching for consumable information. What businesses need to do is to: 1). 2). 3). Clearly, marketers in the B2B industry can hardly resolve that last one and submitting to the adage of “Everybody makes mistakes” only intensifies the problem of poor web traffic and its disastrous offshoots. To prevent your content marketing and lead generation from collapsing, it is important to NOT do any of these: Becoming business-centric Narcissism poses itself as a natural psychological phenomenon of modern culture as evidenced by the epidemic popularity of “selfies” and “groufies.” Refusing to optimize your site
Managing Customer Expectations? Then Use Telemarketing To Help You When it comes to nurturing sales leads, one should not let your telemarketing efforts go to waste. Indeed, every customer you win and keep is an extra dollar to your pocket. You see, getting new customers can be a very expensive B2B lead generation activity. If you can keep your business contacts, then why not do so? This is actually a very smart marketing move. Going beyond seller/buyer – you need to build a stronger relationship with your prospects, that is why you should extend every effort to engage them in meaningful conversations, ask them about their family, what they do during their free time (if that is possible). It is all about managing, you see.
Malaysia IT Industry Watch: Cloudy with a Chance of Success At the moment, it is difficult to predict exactly the way the global IT industry is heading. Analysts see persistent up and down trends in the demand for certain business solutions, creating a highly volatile climate based mostly on the rules of “chance.” One thing is certain however: There are a lot of opportunities to leverage. It is just a matter of identifying them and knowing how to realize effective results from them. In Malaysia, where the local IT market is regarded as a high-growth sector, entrepreneurs should know by now that they are in a good position to maximize their resources to attain better sales numbers. This is attested by the fact that the Malaysian IT market is currently worth around $10 billion with an average growth rate of around 7.1% until 2019, according to a BMI Research study. Right now, the growth of the Malaysian IT market depends heavily on three different technology drivers: Mobile and cloud computing. Hardware. Security.
Productivity in B2B Lead Generation - Why Complacency could be a Bad Habit Success in any undertaking is usually judged on paper, but sometimes, numbers and data aren’t enough to paint the whole picture. Marketers are naturally inclined to rely on evaluative statistics to assess their progress, but there is a catch. There are things that statistics cannot measure, such as your marketing team’s determination to reach your lead generation goals. That is why business marketers should avoid being complacent on the current progress of their campaigns. Hold regular meetings to check up on individual and team progress.
Understand your Singapore Market by Dissecting It We in the B2B marketing industry are fond of throwing around metaphors to describe how ferocious and contested it is to engage our target markets. But as executives in the IT services sector see their market as a battlefield of technical jargon and healthcare marketers see their arena as a merciless valley of risks, these metaphors are actually far from what their markets really are: as organisms. Back in high school, our biology classes involved capturing an animal and dissecting it for the purpose of having a better look at its anatomical structure and its importance to the animal’s survival. But where does marketing fit in all this? In this Business 2 Community article, David Cameron Gikandi offers a guide of 11 characteristics you could find in a market with high potentials. Size. By understanding this, we can create a lead generation strategy that will work.
Increase your Fill Form Conversions with these 7 Calls to Action If your fill forms aren’t producing enough conversions, consider tweaking your call to action. In his article for TorpedoGroup.com, Experience Oxfordshire Marketing Head Martin Walker listed the top seven calls to action that can guarantee a significant boost to your lead generation. 1. Download now! Latest Guide on Running a Multi Channel Marketing Campaign. It takes considerable time to research, write and design an eBook – so don’t give it away without getting anything back in return. Related: B2B Lead Engagement: How to get more Website Response 2. &THEN: Join Callbox for something new in Boston! Webinars are a fantastic way to position your company as a thought leader, and can provide you with an ideal platform from which to interact with your audience. Case Study: Callbox Packs Webinars for Software Company 3. Encouraging your website visitors to share your content with their network, will broaden your reach and get more people talking about your brand. Related: Building your Brand?