How To Turn Your Website Into An Effective Lead Generation Tool
SEO is an important prerequisite process for search engines to work efficiently. If not for SEO, search engine crawlers will have a hard time indexing web pages, especially Google, who boast of delivering the best quality content on their initial SERPs. As advanced as the algorithm seems to be, it would still not be able to fully comprehend a web page’s content if there is not any effort to do SEO. Surely, the site would be indexed by search engine crawlers, but the really quality sites will have a minimum chance of showing up at the top of search results. The only chance that your sales leads will find your site is for them to type the exact URL of your lead generation website, and that is nearly impossible, unless these leads have already been contacted through email marketing or by professional b2b telemarketers. If you really want your b2b site to be an effective lead generation tool, you have to make it so that your business sales leads will not have a hard time finding it.
Related: Appointment Setting & Lead Generation
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