Will Genderless Fashion Change Retail? | Intelligence
(L-R) Raf Simons Menswear Spring/Summer 2014, Gucci Menswear Autumn/Winter 2015, J.W Anderson Menswear Spring/Summer 2014 | Source: Indigital LONDON, United Kingdom — Alessandro Michele’s womenswear debut for Gucci was, by far, the most anticipated show of Milan Fashion Week. How would Michele attempt to re-reinvigorate Kering’s ailing cash cow, after chief executive François-Henri Pinault said in December that the brand needed a fresh point of view and more daring shows? The answer: bookish, pussy-bow wearing boys and girls, sharing both the runway and the same tailoring, shoulder-length locks and cut-glass cheekbones. Indeed, the show eradicated the last vestiges of Gucci’s hyper-sexualized Tom Ford era, which had, at times, chimed within Frida Giannini’s vision for the brand. Instead, Michele’s outing was a celebration of an aesthetic that transcended gender differences. But will genderless work at retail? Perhaps not. “For decades, we've carried interesting clothes. “It’s the future.
Is Genderless Fashion the Future?
I know that Selfridges in London did that recently, with an agender pop-up shop—what were your thoughts on that? “Yes, I thought that was cool! I think it will be a while before people can fully understand it, though, and I think it would help if [a high-street store] like Topshop, H&M, or Uniqlo did it because they’re a little more accessible. The Selfridges pop-up was very high-end, which is cool because there are a lot of great designers working in that space, but it’s not realistic for most. Have you met people who say that—who argue that they feel very strongly about dressing within their gender confines? “We haven’t, but if we’re going to make a site called You Do You, we have to recognise that a lot of people [might] and that they should be able to do that if they want to. I feel like women have more freedom in that sense—in being able to wear what they want—than men do. “Definitely, but I do think that in the last five years it’s gotten easier. That’s interesting.
Body-Image Pressure Increasingly Affects Boys - Jamie Santa Cruz
Culturally, we’re becoming well attuned to the pressure girls are under to achieve an idealized figure. But researchers say that lately, boys are increasingly feeling the heat. A new study of a national sample of adolescent boys, published in the January issue of JAMA Pediatrics, reveals that nearly 18 percent of boys are highly concerned about their weight and physique. They are also at increased risk for a variety of negative outcomes: Boys in the study who were extremely concerned about weight were more likely to be depressed, and more likely to engage in high-risk behaviors such as binge drinking and drug use. The trend toward weight obsession among boys is cause for worry, says Dr. Of the boys who were highly concerned with their weight, about half were worried only about gaining more muscle, and approximately a third were concerned with both thinness and muscularity simultaneously. Even toys contribute to the distorted messages youngsters receive about the ideal male form.
Tommy Hilfiger launches in-store virtual reality experience - News : Media (#...
Tommy Hilfiger on Tuesday introduced a new virtual reality shopping experience where customers can watch the Fall 2015 Hilfiger Collection runway show in 3D, 360-degree virtual reality. The experience kicked off at the Fifth Avenue store in New York City and will launch at select Tommy Hilfiger stores worldwide, including London, Paris, Milan, Amsterdam, Dusseldorf, Florence, Zurich and Moscow. The virtual reality experience is made possible with a Samsung VR device, which gives wearers a front row view of the runway show that was held at Manhattan’s Park Avenue Armory in February, as well as backstage access. The concept was created with 360-degree 3D virtual reality developers, WeMakeVR, and the show was captured with the tech company’s WeMakeVR-Falcon.“Through virtual reality, we’re now able to bring our one-of-a-kind fashion show to the retail setting,” said Tommy Hilfiger. Copyright © 2016 FashionMag.com All rights reserved.
