Top Reasons why Lead Nurturing is a Pretty Big Deal for Singaporean B2B Companies For quite a while now, Singapore has seen positive developments in its already prosperous B2B sector. Aside from consumer-centric ecommerce platforms like YuuZoo, B2B superbrands such as SAP have managed to grow at par with global players. One reason is that Singaporean B2B enterprises emphasize the use of efficient lead generation techniques and technologies. Collectively, these companies know that modern buyers require progressive messaging over time. For a fact, a purchasing decision isn’t like a bean stalk that grows overnight (and without the application of some sort of special fertilizer!). Actually, successful companies make a pretty big deal out of a B2B marketing tactic that works better than the hocus-pocus (and not to mention redundant) strategies we read online. It’s called lead nurturing, and the reason why Singaporean companies are using it can be deduced as follows: Better thought leadership Consistent gains Pinpoint ready buyers Last but not the least…
The Three-Step Guide to Better Customer Retention Establishing long-term relationships with buyers is important. A loyal client base always comes in handy when you want to generate new and high quality B2B leads. Think of all the referrals you are able to earn! This is why many companies in various industries would rather prioritize customer retention than to focus much of their efforts acquiring new leads. Consider the opportunities that existing clients can provide, that is if they stick to your brand for as long as they can. For Bunting CEO Stephen Tucker, B2B marketers will have to emphasize the need for personalization in their content strategies. Step1: Use data to segment your most valuable customers It is crucial to know your customers. After plugging in a personalization tool, a wealth of invaluable data will follow. Learn the Art of Customer Segmentation! Step2: Keep them engaged Keep in mind the objective of retention marketing – to keep your customers engaged and interested in your brand and products. Step3: Reward
5 Key Steps towards Engaging Sales Appointments for Singaporean Companies Singapore indeed deserves to be called for what it is – a loud and proud commercial lion, its eyes set on expanding the growth of its financial and IT sectors this 2015. This is a good thing since the influx of investments brings with it huge opportunities to realize growth for your company. B2B appointment setting in Singapore is no doubt a serious endeavor, one that requires you to know the best approaches in engaging B2B prospects through a telemarketing call. To better prepare for sales engagements in Singapore, try these tips for a constantly productive appointment setting campaign. 1. 2. 3. 4. 5.
What’s in an Effective B2B Appointment Setting Script In B2B marketing, it is important to have something to guide you through. In lead generation, you use marketing metrics in order to determine the most effective social channels. Moreover, you will need to observe certain trends in your industry to come up with better strategies and achieve increased revenue generation in the long run. But different approaches are needed in B2B appointment setting. However, many marketers and salespeople have become skeptical in the effectiveness of call scripts in terms of better conversion rates. So, now call scripts are demonized because they lack the intimacy required for fostering human relationships. In many cases, you may want to use call scripts for your B2B appointment setting. Know how to go around objections. Don’t ask for the appointment. Finally, add a sense of credibility. Please follow and like us:
Callbox Cleans Up Expansion Clutter - B2B Lead Generation Australia The Client The Client is an established and a privately-owned Australian cleaning company based in Sydney which provides one-stop property services to more than 140 clients in 170 sites nationwide. Established in 1993, the Client has been providing a vast array of commercial cleaning solutions and other property services for various institutions such as schools, offices, large sites, hotels, motels, and data centres. With over 15 years of experience in the commercial cleaning industry, it progressively aims to enhance growth and cater to a larger number of customers country-wide. Its main objective is to provide a painless experience for its customers by providing self-audited and performance-managed service teams and going the extra mile to give their clients excellent commercial cleaning and property services. The Challenge Disparate market expansion strategiesInadequate inside supportUnqualified prospects The Callbox Solution Adept script. Closely-monitored and updated list. The Results
Want to be Productive? Stay Positive Ever had those days when you felt like not doing anything at all? Weren’t you in a state of pure bliss? Do you often seek to go back to those days when you just don’t give a darn? Then again, reality hits you square in the face and tells you to stop daydreaming and start working. We don’t want to bum you out. As a solutions provider for companies in say the health care and IT industries, you are in this constant struggle to harness the best means to acquire B2B leads and close as many sales as possible. In this sense, enhanced productivity shouldn’t be ignored and should always be something that determined B2B companies should always strive for. Easy: Stay positive. Having a positive attitude towards marketing can get you as far as attaining utmost efficiency and productivity. Stay positive with these important tips in mind for your lead generation and appointment setting. Set SMART-ER goals. Plan with your team. Finally, take your time and unwind. Please follow and like us:
The Anatomy Of Viral Content For Appointment Setting We all want our content to go viral. Just think of the various marketing possibilities for your appointment setting team once your audience gets exposed to your viral content. When your content goes viral, more people will talk about your product, the more it is talked about, the more prominent your offer is in the audience’s mind, and the more prominent your product is, the less you have to spend on your sales leads generating efforts. But what consists of a viral content? What are the essentials in creating a viral marketing campaign? To understand the concept of viral, we need to first understand the two elements that define it: the content should be worthy of spreading, and it should also have benefits in spreading it. Viral content spreads naturally.
World's Computer Giant Gets Even Bigger with Callbox The Client The Client is a global systems integrator and provider of end-to-end enterprise IT and software solutions. Its service portfolio includes strategic outsourcing, IT consulting, application management, training, small business services, asset recovery, and software services. It serves a huge client base in 170 countries with several business partners around the world. The Challenge The Client wanted to expand its market and open new accounts in the Asia-Pacific Region with as little difficulty in finding qualified leads as possible. The Client had the following requirements for this campaign: 1. 2. 3. Having raised the bar, and seeing Callbox’s previous experience in b2b lead generation for multi-level marketing campaigns, the Client greenlighted the partnership. The Callbox Solution The Client hired Callbox in July 2009. The Results The five successive campaigns ran flawlessly for over a year, generating excellent results for the Client: “You are a great gun.
Get Quality B2B Appointments with Effective Marketing Software B2B appointment setting is perhaps one of many challenges facing the modern marketer. But it is still a very crucial component that makes business growth possible. It is thus a logical step to take to improve one’s marketing endeavors. But how exactly can one do that? Well, experienced marketers will tell you that it takes a lot of practice and patience in order to generate quality B2B appointments. But this is just generic stuff. That marketing automation is the norm in modern business should not come off as surprising. “But how about quality?” Here’s the thing: companies that lack an automated lead management database will indeed have a bad time setting up appointments with high-level prospects. Easier list building. Direct lead nurturing. Multi-channel capabilities. Simplified pipeline. We do not end there.
Make your Business Grow through Effective Corporate Events There has been a lot of talk recently about the continuing emergence of marketing automation systems, with B2B companies investing in lead management and market research tools. This is also true with businesses that want to upgrade their appointment setting infrastructure to increase their sales conversions. But even with such developments, businesses still see great potential in corporate events. Direct marketing and selling are still best implemented through real-time activities such as exhibitions, trade shows, corporate meetings and product launchings. Considering that many B2B buyers prefer direct in-person engagement over emails and inbound calling, it wouldn’t hurt at all to ride this persisting trend. Success in planning and implementing such activities is altogether a different story. Put benefits in mind. Plan the venue and context. Attract the right people. Follow up on newfound partners. Taking all these into account, you might be facing a very difficult task ahead.
The Quintessential Guide to Building Trust for Better Business Effectiveness in Malaysia You can’t expect people to buy your product or service when they have second thoughts about engaging you the first time around. There are some companies that try to shorten the buying cycle with the expectation of getting as many closed sales as they want. But the truth is, even if you are able to generate high numbers of business leads within a single period, there is a small chance these leads will end up buying. Obviously, they still don’t know if you are the contractor they are looking for. In this sense, building trust can be a long and arduous process, but when it comes to acquiring high quality B2B leads and nurturing these leads into sales ready prospects, there are no shortcuts. But we have tips that can help you form quality relationships with your market. Take time to read some of them and you’ll be winning sales like you’re winning in Tetris. Know your people. Tip: Identify your key decision makers for lead generation. Take your time. Know what to say. Check out!
Push for More Singaporean IT Appointments Using these Five Easy Tips The pressing challenge for IT firms in the Singaporean market today is to find out the best approaches for getting high volumes of sales appointments. Actually, there’s not much science involved in it. It only takes common sense as revealed by Strategic Sales and Marketing, Inc. this featured list: Be logical: Don’t just ask for the appointment without offering sound logic as to why you and the decision maker should meet.