About I’m the design lead for Paper, a new app from Facebook that lets you explore and share stories from friends and the world around you. Paper makes storytelling more beautiful with an immersive design and distraction-free layouts. Before joining Facebook I co-founded Push Pop Press, a digital publishing company that created Al Gore's interactive book Our Choice. Prior to starting Push Pop Press I helped design the Nest Learning Thermostat and worked at Apple where I designed user interfaces and artwork for the iPhone, the iPad, and Mac OS X. Recently I worked with the spanish shoe company Preventi to design a new line of shoes the Mike Matas Global Nomads. My girlfriend and I also run MyCookingDiary.com
Wieden+Kennedy Mother New York *WE LIVE YOUNG* Big Orange Slide Anomaly | New York City | London Bartle Bogle Hegarty | When the world zigs, zag | Global HEY WHIPPLE » Blog Archive » Report From SXSW Interactive: "I See Dead Ad Jobs." I was born in the year 1954 when stamps were three cents. If you thought, “Wow, three cents??” you’re a digital immigrant like me. Unfortunately, there is a third group: digital rejectors — you’ve met them. Worse, they don’t realize they’re dead. Full disclosure: I am a digital d-bag. Case in point: From my collection of laminated ads, I offer this one. A print ad I did in 1994 for a new website. I still like the ad but the point here is that it was written in 1994, a brief fifteen years ago; when Netscape Navigator was the big browser and Mortal Kombat II was the hot game. Jesus. (Oops. Here’s the point. Okay, so now we’re doing a slow dissolve from 1994 to April 2010. On my iPhone, the “mysxsw” app reveals the details about our session’s focus: “With the advertising landscape changing at the speed of light, how do the traditional advertising pros adapt? I think it brave of Damon to host such a session. By 12:30, Conference Room J on the 4th floor of the Hilton is packed. That’s Damon.
Creative Principles & Practice | a.k.a. Breakthrough Thinking for the Real World I know that in every kingdom there are two royals: Content the strong and governing King and Conversation, his tactful but enchanting Queen. So when a recent article published in eMarketer claimed that the future of branding would lie in a shift from “solely relying on the interruption model of advertising to the creation of magnetic content that would naturally attract consumers.” I sneered “nice observation” — audiences want to seek out companies for what they offer? Maybe businesses were finally starting to understand. After all it was Twitter that changed the game and accomplished what others had never conceived – “no more advertising, no more commercials, let’s just talk.” A. B. C. D. But why is this important now? So now why is Wistia important? Now here you may be tempted to “rest secured” in your Google Analytics or Youtube accounts, but if you were to ask the search engine would embarrassingly reply “no such findings.” But what is the big deal if I track my video messages?
AdFreak Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. At the reception, dad sits at the piano and attempts to play Pachelbel's Canon, which opens the floodgates for memories both happy and sad. The flashbacks are a tad disorienting at first, but you'll get the gist. Judging from reactions around the Web, this finely crafted cinematic spot, clocking in at more than three minutes, has left more than a few viewers misty-eyed. Indeed, emotion-stirring ads from Asia are a big deal these days. All advertising is manipulative to some degree, but at least these weepers win us over with deft manipulation.
Stealourideas.com Often, moms are on tight budgets when it comes to shopping for their families. Living frugally and finding the best deals are important, especially in tough economic times Luckily, there is rarely a need to pay fall price for anything these days. Whether you’re shopping for groceries, clothing, or personal items, you can find coupons for all of your family’s necessities in traditional brick-and-mortar stores as well as online. Some people are reluctant to clip grocery coupons thinking that it’s a waste of time and that the potential savings are small, not realizing that many stores double or even triple manufacturers’ coupons, and that they frequently run in-store promotions in conjunction with the paper coupons. Clipping coupons really does save you money if you take the time to learn howto get the best deals. there are simple tricks to finding motherhood maternity coupons on the internet you could find many coupons using the google search engine trick searching we could also do this
AgencySpy - Inside Your Agency. Deep Inside Bicoastal Arcade Edit has strengthened its roster with the addition of editors Jen Dean and Mark Paiva. Dean joins Arcade Edit from Whitehouse Post, where since 2011 she has honed her skills for brands including Google, New York Times, Cotton, BMW, TJ Maxx and Sprint. She began her commercial editing career under Hank Corwin (Natural Born Killers, Tree of Life) at Lost Planet, where spent almost 12 years. Paiva joins Arcade Edit with over 10 years of experience. “Mark is able to visualize the possibilities of a project from the early stages of pre-production to the finished product, and his collaborative nature has attracted a large client base that looks forward to sitting with him in an editing suite and exploring new creative solutions,” said Arcade Edit partner and executive producer, Sila Soyer.
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